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Documento_de_base_n__3__febrero_2012_ StoryCode: Immersive Storytelling. Transmedia Storytelling Around the World: Karine Halpern. Interview with digital and cultural communications consultant Karine Halpern about Transmedia Storytelling , especially in France, and the question “Why Transmedia?”

Transmedia Storytelling Around the World: Karine Halpern

- Karine Halpern is a digital and cultural communications consultant, former filmmaker, writer and producer from France who has been creating crossmedia content for international cooperation governmental agencies. She has been conducting independent experimental work since the 90s, has made creative content through public grants, and has produced the 7 Transmedia Families, a card game to use for creative thinking and transmedia development. Her Transmedia Ready (@TransmediaReady) mission is to advocate for a Network of Networks and a creative learning process. We met at Crossmedia Net Lab in Leipzig 2011, where Karine was one of the experts and did this interview via Skype. As a former filmmaker – Why Transmedia? What’s driving the sudden buzz around transmedia? What do you wish for upcoming transmedia projects?

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling. Marketers have always used stories to share information, change opinions and influence decisions.

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes. Center for Future Storytelling. The overall mission of the Center is to explore the convergence between art and technology—particularly as related to creative expression through story forms—in ways that elevate the human experience.

Center for Future Storytelling

To achieve this overall goal, storytelling-related activities of the CFS will address a set of macro themes: 4 Tips for Creating a Consistent Transmedia Content Strategy. Tips for Connected Documentarians » The Connected Documentary. This is an emerging field.

Tips for Connected Documentarians » The Connected Documentary

But for filmmakers hacking on web-based stories, it basically boils down to this: You have to commit to the fact the “thing” you are making is not a linear, unchanging video with a discrete runtime (even if your users will experience it as such). For all intents and purposes, you’re making a web app. And you wouldn’t go about making a web app the same way that you make a traditional film. You have to start in pre-production with the “thing” in mind; conduct and store your research the right way; and have the right mental model. You can’t tack on “connectedness” after you’ve produced something completely disconnected.

. #1: Always stay in service of story. Your number one job is to tell a story. Technology can serve as inspiration, but never substitute for story. Technical possibilities can certainly serve as inspiration. Your creative process should start with a strong, compelling story, with characters who have real motivations (or motivating circumstances). Transmedia_storytelling. Transmedia Resources. Interactive Cinema Homepage. Tim Sheppard's Storytelling Resources for Storytellers. Storytelling and Business. Last updated 5/14/2004 We all have been told stories in our lifetimes since we were quite young.

Storytelling and Business

There is a common notion that the role of storytelling is primarily constrained to bedtime or play time for children. Recently it has become more popular to extend role of storytelling and the lable of storyteller to include the work of Hollywood filmmakers. "Really, I'm just a storyteller," we might hear Spielberg say in an interview on E!. "Me too! " The true role of story and storytelling is much greater, older, and elemental than Hollywood. Story and storytelling are tools like any other - a pencil, a computer. The links below represent a sampling of professionals, writers, researchers, and organizations that are furthering the investigation and application of story in business and other organizational contexts. -Kevin Brooks, Ph.D.kevin.brooks@motorola.com General Links.