The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) | Enrichment Depot - Profiting on the Net. Twitter Profile "PageRank" and the Search Engines. I’ve been writing about how Social Media links are impacting Search Engine results lately. It’s really an area we have consciously tried to stay ahead on because we think that Social Media link sharing is going to have an even greater impact on search in the future. See: "Twitter and Facebook Links Worthless for SEO?
I Wouldn’t Be Too Sure About That" and "The Role of Social Influence on SEO Ranking Signals". The gist of both posts being that Social Media shared links matter, but the Influence of the link author and the influence of the people that share the link have a great bearing on the actual ranking signals that could get a page a little extra "juice" in the search engine rankings. The second post about Social Influence gets into the details of how that might work.
But this post is about where the search engines are finding those those shared links, specifically the links shared on Twitter. The reality is: Why I’m Right Real Anchor Text is Coming Out of the Fire Hose. Yahoo! joins tablet craze with digital newsstand. Understand your online social capital. With 80 Million Users, Pandora Files To Go Public.
Music streaming service Pandora has filed to go public. It could end up raising as much as $100 million. Morgan Stanley and J.P. Morgan are co-managing the deal. The filing puts them on track for a mid-2011 IPO, as we reported earlier. Some financial stats from the SEC filing: For the first nine months of 2010 it lost $328,000 on revenues of $90 million. (Michael Robertson’s $100 million revenue estimate we published earlier this tear was pretty damn close). Pandora’s fiscal year ends on January 31 (weird), but in the prior full year ended on January 31, 2010, it lost $16.7 million on revenues of $55 million. About 86 percent of Pandora’s revenues ($78 million) comes from advertising, the rest ($12 million)comes form subscriptions.
According to the filing, Pandora has 80 million registered users and 800,000 songs from 80,000 artists. As the dominant free Internet music service on the Web, Pandora wants to expand to mobile, automobiles, and other devices. UberMedia, Indeed. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. The number of companies in the Twitter ecosystem keeps contracting. But not for a necessarily bad reason, but because they keep getting purchased.
And what’s crazy is that it’s largely one person who has been buying them up: Bill Gross. We’ve just learned that his company, now called UberMedia, has just acquired TweetDeck. We’re hearing that the deal, which happened recently, was in the $25 – $30 million range. This deal follows Gross’ company scooping up UberTwitter last month — a popular Twitter client for both BlackBerry and iPhone devices. UberMedia has actually changed its name a few times now, partially due to these acquisitions. The UK-based TweetDeck had raised a little over $5 million in funding. Livestand from Yahoo! Map it Out. I hate when I’m trying to rebel against something and it ends up being the right way to do it. Does that happen to you? You think, “When I’m in charge, I’m not going to do it that way, and you’ll see!” But then, it totally sucks the way you’re doing it?
Yeah, that’s me right now. Process. Franchising is a Map Do you know what a franchise is? The trick of such businesses is that they map everything out for you. Map It Out There are two parts to mapping out your business processes: the frame and the paths. Process Name – Maps should all be named, so that everyone’s referring to the same process.Goal – Spell out the most important goal/goals of the process at the VERY TOP.Success – It’s great when you can spell out what success looks like. Maps Fit Into the Frame That’s a simple map. There are Variations on the Theme There are other ways to do this.
However, every very successful business has a process and frame system. What do YOUR maps look like? ChrisBrogan.com runs on the Genesis Framework. What Makes a Lasting Twitter Message? Sometimes, an idea sweeps Twitter, touching the conversation of millions of people. Many other times, ideas disappear almost as soon as they appear. Researchers at the social computing lab at HP Labs in Palo Alto and Stanford University recently wrote a paper analyzing what makes gives a topic on Twitter lasting popularity. Twitter tracks these subjects of conversation in a “trending topics” list, and the researchers collected this data every 20 minutes for 40 days. They also collected tweets mentioning these topics every 20 minutes. They put the data together and studied it to draw conclusions about what makes a topic last.
Most trending topics disappear again fairly quickly, the researchers found, fizzling out within 20 to 40 minutes. Some, however, last for days. The researchers write: When we considered the impact of the users of the network, we discovered that the number of followers and tweet-rate of users are not the attributes that cause trends. According to the researchers: How one man tracked down Anonymous—and paid a heavy price. Aaron Barr believed he had penetrated Anonymous. The loose hacker collective had been responsible for everything from anti-Scientology protests to pro-Wikileaks attacks on MasterCard and Visa, and the FBI was now after them. But matching their online identities to real-world names and locations proved daunting. Barr found a way to crack the code. In a private e-mail to a colleague at his security firm HBGary Federal, which sells digital tools to the US government, the CEO bragged about his research project.
"They think I have nothing but a heirarchy based on IRC [Internet Relay Chat] aliases! " But had he? "We are kind of pissed at him right now" Barr's "pwning" meant finding out the names and addresses of the top Anonymous leadership. "At any given time there are probably no more than 20-40 people active, accept during hightened points of activity like Egypt and Tunisia where the numbers swell but mostly by trolls," he wrote in an internal e-mail.
Indeed, publicity was the plan. Become a Social Service Revolutionary Today. By Christopher J. BucholtzCRM Buyer 01/27/11 5:00 AM PT Opening a "social PR" channel to address customer complaints on Twitter, for example, is fine. But what's better is to get the entire service mix right so there are fewer frustrated customers, period.
The dawn of the social service age is an opportunity to blow up your set of service processes like the outmoded structure it probably is and rebuild it from the ground up with the customer of today in mind. Leveraging Social Media To Boost E-Commerce Holiday Sales Addressing the power of mobile messaging, social media and other word-of-mouth technologies, this paper provides concrete advice on how to integrate them into an e-commerce business plan. Wouldn't it be great if customers who had questions about your products could get the answer from other customers? Here's another question: Wouldn't it be great if more businesses realized that all this -- and more -- is already possible if they just cared to investigate it?
How a speech for 70 people reached an audience of 4500. Trends: social business, enterprise 2.0. Kulturteknikker. Instagram: Picture a New Breed of Startup. Over the past decade, the market for photo-sharing services on the Internet has come to resemble a relay race, with one service after another rising to prominence and then passing the baton of buzz and leadership to a more innovative newcomer.
Photo upload sites such as Ofoto and Shutterfly (SFLY) dominated the field in the late 1990s as people uploaded digital pics to the Web primarily so they could have them printed. Flickr emerged in 2004 and was acquired by Yahoo! (YHOO) the following year, giving serious photographers a place to publish and show off high-resolution images. Other sites such as Google's (GOOG) Picasa, Myspace's (NWS) Photobucket, and more recently Facebook have each taken a turn at the head of the pack.
Now the digerati are showering attention on a new photo service-cum-social network for the iPhone called Instagram, which in four months has managed to attract more than 1.75 million users who are uploading 290,000 photos a day. EngageSciences | Social media marketing made simple. På Høyden - Lokaljournalistikk på høygir (27.2.2009) Fredag morgen. Du går over Nygårdshøyden og bestemmer deg for å sjekke en nettavis på mobiltelefonen. Mobilen kobler seg til nettet, oppgir posisjonen sin med GPS, og listen med nyheter du får opp kan se ut som dette: * 34 meter: Tatt for ran. * 107 meter: Blues til folket * 400 meter: Rotteinvasjon ved Lille Lungegårdsvann * 670 meter: Trafikkproblemer etter tunnelsmell * 980 meter: Gunnar Bakke lanserer kriseplan Nyhetene er ikke ordnet etter tidspunkt, men etter hvor nærme du er stedet det skrives om.
I et laboratorium på Institutt for informasjons- og medievitenskap har de eksperimentert med dette i en uke. Hyperlokaljournalistikk – Vi kaller det for hyperlokaljournalistikk, forteller førsteamanuensis Lars Nyre. Han har nettopp tilbrakt en uke i intens eksperimentering sammen med to masterstudenter, en professor, to stipendiater fra Høgskulen i Volda samt Bergens Tidende sitt leserombud. . – Vi er ikke i nærheten av å lage noe som er mulig å drive, men vi har utviklet en prototype. 28 Hot Tips on Giving Bland Social Media Tips. If you read any of the major blogs on social media or blogging, you likely encounter the same group of tips about blogging and social media every week. These range from the practical, to the insane, and the just plain useless. We can do better than boring, rehashed tips. Social media mastery does not come from one or two sentence hints, tips and pointers.
It comes from knowing how people think, reacting to their conversations, and understanding the tools and mediums of conversation. So, I present my grand list of 28 tips on giving social media tips. So, what are your generic social media tips? Lokanytt - nyheter på rett sted. #ofe2011. Marketing 2.0 - aldri før har det sosiale vært så kommersielt. Real-time Business Dashboard Geckoboard Launches. Geckoboard, a real-time business analytics dashboard we covered previously, has officially come out of beta and been given a price tag. Businesses can plug a wide variety of data widgets into Geckoboard, giving them an overview of important metrics in one simple interface, which can be displayed on desktops, smart phones, tablets or a large television that might be hanging in the office. It has built-in integrations with a number of commonly-used Web apps and services, in addition to customizable widgets from any data source in XML, JSON or any plain old RSS feed.
As an example, you might have one box showing the latest page view count from Google Analytics, another box showing recent tweets mentioning your brand, and yet another box displaying project information from BaseCamp. The product integrates with over 20 different popular Web services for project management, email, social media, CRM, finance and Web analytics. Brands are still not taking Twitter Seriously. I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just because we see them, doesn’t mean that those companies are “social”, that they are engaged, fully engaged or partly engaged. We can easily call it social media lip service, but when I checked the Twitter presence of some of the top 100 global brands according the Businessweek-engagement was little or none, and in a lot of cases, the brands didn’t even possess the Twitter handle.
For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. I know it’s Disney and they might not have to care about Twitter, but that’s not the point. Check out @Samsung 2500 followers and… a total of 8 tweets. You’re probably saying it’s just Twitter, but for brands, Twitter makes more sense than it does for the casual user. With that said, I would like to say to brands, “Don’t be social because you have heard you need to be”.
Social media analytics the key to enterprise growth - V3.co.uk - formerly vnunet.com. What Are Best Practices in Transit Branding, Marketing and Communications? What Are Best Practices in Transit Branding, Marketing and Communications? Submitted by Erik Weber on February 7, 2011 9 Comments You can see elements of LA Metro uniform design guidelines across various print materials. This helps maintain a unified brand so that the agency is easily recognizable to its customers and other stakeholders. Photo by EMBARQ EMBARQ , the producer of this blog, is preparing a new guidebook for cities and transit agencies about the importance of branding, marketing and communications when creating new transit services. This publication will be a very visual guide to best practices seen in cities around the world. As the world becomes wealthier and more urban, mass transportation will play an increasingly important role in combating climate change, public health epidemics and growing social inequality.
York Regional Transit advertises it's VIVA BRT service with a clever catch line. System brand – logos, color schemes, vehicle designs & wraps [...]