Part 1 of FIVE EASY PIECES: On Curation, Content as Experience and Federated Systems #ThinkState - goonth's posterous. Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools that have been adopted in a widespread way to manage this deluge. The real question is whether solutions like these will be enough. What if you were to ask about the person that makes sense of it all?
The name I would give it is Content Curator. In an attempt to offer more of a vision for someone who might fill this role, here is my crack at a short manifesto for someone who might take on this job: In the near future, experts predict that content on the web will double every 72 hours. After writing this, I can't help but wonder if there might already be people out there with this title.
Interested in hearing more about content curation? The Algorithm + the Crowd are Not Enough. Big in 2011: Curation and Consultation - The Connected Web. Over the past two months, I've bookmarked less than a half dozen articles as worth noting for the insights they provide. Looking back over them this past week, I've noticed two dominant themes that are core to the nature of collaboration and the social web.
These two themes, curation and consultation, will both be key trends to watch in 2011. Here, moving backwards through time, are links to the five articles and the reasons why I rated them as keepers. Writing at the beginning of this month, Paul Ford puts his finger on a core truth about the Web in an essay entitled The Web is a Customer Service Medium: "Why wasn't I consulted? ... is the fundamental question of the web ... Humans have a fundamental need to be consulted, engaged, to exercise their knowledge (and thus power), and no other medium that came before has been able to tap into that as effectively. " A single sentence stood out for me in Erick Schonfeld's TechCrunch prediction article, Seven Technologies That Will Rock 2011: Content Curation for Twitter: How To Be a "Thought Leader DJ" Facebook’s Secret Sauce: Curation Pays Off. Social Media » #IN 2011 Great Content Curators will OWN Social Media Networks. Ten Use Cases for Content Curation in Marketing « Marketing to Business Executives Blog.
Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the twelve ways that content curation is used in marketing. Demonstrate thought leadership. Nurture leads. Cultivate a community. Keep current on critical issues. Gather competitor intelligence. Monitor brand activity. Support mission. Reduce costs. Manage social media participation. Capture and repurpose social media mentions. Build advertising or sponsorship revenue.
Different use cases drive many of the variations in functionality of content curation platforms. Like this: Like Loading...