Branding, Marketing, Advertising
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Otl Aicher, also known as Otto Aicher (May 13, 1922 - September 1, 1991) was one of the leading German graphic designers of the 20th century. Aicher may be best known for being the lead designer for the 1972 Munich Olympics. He created a new set of pictograms that paved the way for the ubiquitous stick figures currently used in public signs.
iconic logo designers
You may have noticed the new Umbro logo in the top left of this blog. This is our new company identity which will be on some of our product and advertising from next month. Inspired by this blog post which details the logo evolution of dozens of famous companies, I decided to take a look at how the Umbro logo has changed over the last 75 years. I have searched through our archives and put together a potted history of the logo. Unfortunately, whilst I have the visual identity and how that’s changed I don’t have much documentation about why it was designed the way it was for example, I can only speculate why the designers chose a diamond as a base shape:
Blog – The Umbro Diamond
Advertising, Marketing, Media and PR - Brand Republic Online - B
In order to mark the 50th anniversary of D&AD, RSA Films interviewed some of adland's founding fathers for a documentary celebrating five decades of British advertising creativity. Here are some of the highlights ... Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.