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Wikipedia has chosen the Welsh town of Monmouth in the UK for a new project that will make use of QR codes. The project will be named Monmothpedia and aims to document the life of the entire town. Several prominent locations, people and historic artifacts will be linked to a mobile Wikipedia page that can be accessed by scanning QR codes with a smart phone. Residents of the city will also take part in the project, as Wikipedia is tapping the populace for articles about life in the city. Each article will be linked to a unique QR code. When scanned, the codes will take smart phone users to a mobile website where they can read the article in full.
Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your desired message to anyone who scans you. Event goers could visit the Heineken U-Code Dome to setup, personalise and print their own QR code stickers that would, when scanned by any other persona at the festival, connect strangers together to hopefully start a conversation! I love it.
I’ve long been skeptical of the QR code madness among marketers. Sure, I’ve read all sorts of numbers around QR code adoption –good and bad. But many of the studies still pin *understanding* (not adoption) of QR codes in the 30 percent range . So, I tend to think, as a rule, QR codes are pretty over-hyped among marketers.
Après avoir pondu un blogue costaud la semaine dernière ( Google et sa stratégie mCommerce ), je me permets cette semaine un sujet plus ludique : celui de la bière. Pour me suivre sur Twitter: @patrickgagne En faisant mes courses au Marché des Saveurs du Québec, je suis tombé sur le rayon des bières où j’ai aperçu une affiche avec un grand code QR et le nom d’une bière, la « Beta #6 ». Comme j’ai une prédisposition plutôt négative face à l’utilisation parfois bancale de la technologie QR ( voir mon billet sur les codes QR ), ma pensée immédiate a été la suivante : « Ah non !
QR codes have the ability to transform an event into a different type of event. It'd be a green-friendly event. It'd be interactive and engaging in ways that weren't previously possible.
World’s First Fully Functional QR Code Portraits | Onextrapixel - Showcasing Web Treats Without A HitchAs technology is growing day by day we are getting something new each day and as the example of new exploding technology that is QR codes which are widely used these days. A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smart phones, and to a lesser extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background.
Are you wondering how to use QR codes to enhance your marketing ? Keep reading to learn some tips for implementing 5 essential steps. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current business marketing practices to bring your online content to a mobile audience in real time .
Marketing and advertising pros have taken the lead in incorporating QR codes into mobile campaigns; however, these 3-D bar codes can be part of a PR pro’s arsenal as well. For example, QR codes can help generate additional likes, followers, and impressions by bridging the gap between the physical and digital worlds. Here is some advice to help PR incorporate and maximize QR codes: Choose your platform carefully. Not all QR code generators are created equal, so make sure you find the one that’s best suited for your needs.
Juil. 18 Ils sont nés au Japon où ils envahissent les affiches et tous les types de publicités virtuelles et imprimées, les couvertures de livres et de magazines, les boîtes de céréales, etc. Ils s’insinuent rapidement dans la culture occidentale, dans de nombreux pays d’Europe et aux États-Unis, et on les retrouve depuis quelques mois dans les stratégies promotionnelles mises de l’avant dans les grands centres urbains québécois. Les codes QR, pour «Quick Response», ont la cote, et leur succès est probablement dû au fait qu’ils permettent l’établissement d’un lien presqu’instantané entre les univers physique et numérique, du moins pour les utilisateurs d’appareils mobiles munis d’une caméra et d’un accès Internet. Afin d’illustrer la popularité des codes QR en Asie et l’impact éventuel de cette technologie sur nos vies, nous vous proposons la vidéo suivante, qui a circulé et joui d’une grande popularité dans les médias sociaux au cours des dernières semaines :
In the same way that bar codes don't have to be boring , quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful.
Google Analytics also has a great feature that allows for us to measure the impact of marketing and promotional efforts. This includes email campaigns, partner banner ads, Google Adwords, and social media, and we now have a great opportunity to blend out offline campaigns with our online measurement. This opportunity is specifically tailored to mobile device users, and it is called “ QR codes ” – or the funny looking square barcodes that are increasingly common. To run part of your campaign using QR codes to target mobile device owners.
There are quite a few QR Code generators online. Some of them like Barcode Maker simply cosmeticize the Google Chart API while others like ZXing have full MECARD encoding. Here are the best examples:
This page is an online two dimensional code generator which is written in PHP. It can generate QR Code , Data Matrix , Aztec Code and Micro QR Code for the time being. Because QR Code is much more popular than the other code formats, it is separately named in the page title. If you need more information on two dimensional bar code systems, I strongly suggest that you take a look at Roger Smolski ‘s comprehensive blog on QR Code and two dimensional bar codes . Also you should check out John Hopkins ‘s extensive iPhone QR Code reader roundup .
Hamilton Chan is CEO and founder of Paperlinks . With the free Paperlinks iPhone app , featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance.
When MetroWest Medical Center of Framingham began planning its media campaign to promote its new partnership with Tufts Medical Center of Boston, it of course considered print advertising. But given that today is the age of social media, the marketing folks at both hospitals decided to try out some new technology to further engage consumers. The new technology in this case was a QR code or smart tag.