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Important Tips for Using PPC to Build Your Business. The ultimate aim of any business owner is to increase sales through various channels of marketing.

Important Tips for Using PPC to Build Your Business

But it is often challenging for many business owners to find and use the right strategy for marketing. Out of many techniques, online marketing is the most important one and it is the best and quickest way to gain sales. For online marketing, pay-per-click campaign is an important marketing strategy that every business owner should be aware of. Pay per click is a way of using search engine advertising to generate clicks to your website rather than earning those clicks through search engine optimization. A small fee is paid to Google whenever a visitor clicks on your ad. HTTPS for Benefits Including Search Engine Optimization. Encryption of the Internet seems the right way to go – it gives more freedom for users, enabling them to browse without fear of getting hacked.

HTTPS for Benefits Including Search Engine Optimization

It also becomes an influencing factor in search engine optimization. On June 29 Reddit moved towards HTTPS (SSL) from HTTP. Privacy has always been a major concern for users, and it isn’t hackers alone who worry them, they are also concerned about the claims that the government is snooping on Internet activity. Indeed it is the US government that has raised concerns against encryption, stating that criminals would be able to operate without being detected, and is now controversially wanting some kind of guaranteed access to all digital communications – a desire vehemently opposed by tech experts.

HTTPS Employed by Government and Social Media Platforms. How to Write Winning Content - Best Strategies. How to Make Your Blog Post in WordPress SEO-friendly. WordPress can be used either as a content management system (CMS) or as a blogging platform.

How to Make Your Blog Post in WordPress SEO-friendly

Since 2003, it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. Compared to other CMSs, this popular platform provides advantages such as- no set-up costs, easy to use and flexible, no coding or design knowledge required and there are hundreds of themes to choose from. But Is It SEO Friendly? Though WordPress has over a dozen amazing SEO plug-ins, it is not fully SEO friendly. Yahoo Offers Improved Browsing Experience for Mobile Users with Its New Update. Google recently announced that more searches now happen on mobiles than on desktops in the U.S. and nine other countries.

Yahoo Offers Improved Browsing Experience for Mobile Users with Its New Update

It seems like it is the perfect time that Yahoo has unveiled its new mobile search experience. With this latest update, Yahoo displays mobile search results in a way that will help people quickly find what they’re looking for. This search engine assembles the most relevant information such as images, videos, news and additional details related to the search, and display them up front. The update reminds one of Bing’s messaging to help users “take action right away.” According to Andrew Poon, Yahoo’s vice president of product management, “We know when you’re on the go, you’re often searching for a specific piece of information. Google Local Pack Fall from 7 to 3 listings. Recently Google updated its Local Pack to show only 3 business listings instead of 7.

Google Local Pack Fall from 7 to 3 listings

This change will reduce the sales and phone calls of those who were displayed earlier in the pack of 7 whereas it would bring more sales for those businesses which are among the top three. The updated local pack has been redesigned to suit the mobile user interface. Google’s focus on mobile users is evident, which once again emphasizes the need for mobile website optimization (SEO).

Google has removed specific addresses from the list. A searcher has to click through to the website to get the exact address. Google Glass Being Improved, Could Transform SEO One Day. Wearable technology has the potential to transform SEO, social networking and Internet marketing.

Google Glass Being Improved, Could Transform SEO One Day

The greater the comfort factor of the device, the more would it benefit the user. When Google Glass came out in its experimental Explorer Edition there were issues that needed to be ironed out, but it did give a glimpse of its potential. Say Hello to Google Glass Enterprise Edition. Time for Website Redesign If the Phantom Update Has Struck. Website redesign and optimization would be sorely needed by webmasters who’ve experienced sudden ranking drops with an update about which Google was initially tightlipped.

Time for Website Redesign If the Phantom Update Has Struck

Towards the end of April and the start of May 2015, search experts and webmasters did notice a significant algorithmic update which Google never confirmed initially. It was only when a significant drop in rankings was noticed for some websites that people realized something was going on. Using the available clues, experts tried to piece together what had happened.

Update Targeting Mobile-Friendly Sites too. Keyword Research - What’s New in 2015. Keyword research is not the same now as it was in the previous years.

Keyword Research - What’s New in 2015

So what has changed? In the past, Google’s Organic search results were based on the keywords on a site’s pages and in its links, and a company’s performance could be easily assessed based on how it ranked for its target keywords. How to Write an Effective SEO Content? Content creation is still one of the most sought after SEO services for the simple reason that content remains the king when it comes to search engine performance.

How to Write an Effective SEO Content?

It gets, or should get you the audience, the traffic and thereby the income. Compelling, high quality content is important for SEO. Fresh and rich content is something the search engines hold in high regard, but it also has to be convincing enough to facilitate better conversions for websites. Conversions come through quality traffic, and quality traffic is the result of links. Rise in Mobile Search Prompts Google’s "Buy" Option. Google’s mobile oriented activities plus the search engine giant’s recent declaration that mobile search has, for the first time, surpassed desktop search in US, Japan and other 8 countries, has put mobile app development in the limelight.

Rise in Mobile Search Prompts Google’s "Buy" Option

In its ever increasing focus on mobile user-experience, Google Shopping could now become an e-commerce platform for mobile users. Google Eyes Mobile E-Commerce Google has set its eyes on retail, and is on the move to secure a large share of the pie enjoyed by Amazon and eBay. Google Tells Mobile Searchers When to Visit Stores. Mobile search engine optimization has been the focus of many of Google’s latest innovations. The search engine giant has been working to make the mobile experience better for consumers looking for shops or businesses in a geographic location. Taking Local Mobile Search to the Next Level.