Blog - Create Your Communications Experience. My friend Jason is a genius. Like many parents across the country, Jason had struggled to explain the price of college to his daughter. Seventeen-year-old Rachel had fallen in love with a school whose tuition is upwards of $60,000 a year. For a while Jason tried to communicate by multiplying that number. “You’re going to graduate with a quarter-million dollars in debt,” he would say. But that strategy never worked. Then Jason changed his approach. With that, his message officially stuck. The technique Jason used is one familiar to those who have taken our Decker Made to Stick Messaging workshops.
As well as Jason used the human-scale principle to communicate the cost of college to his daughter, Wikipedia did him one better. Dear Wikipedia readers: We are the small non-profit that runs the #5 website in the world. There is a lot to love here. Even better is their choice of human scale phrases. This is a savvy, savvy pitch. The BBP Blog. Six Minutes: Public Speaking and Presentation Skills Blog. Guy Kawasaki. Seth's Blog.