Microsoft's Future Vision: Live, Work, Play. Talk a Walk. 8 months, 12 countries, dozens of postcards and most importantly, thousands of miles walked. Take a walk is the project of Humanity TV, which aims on producing documentaries with a tad of creativity and a lot of authenticity. It’s all about showing a country through the eyes of locals. Discover this walk around the world in the video below, & more on Humanity.tv. Take a Walk. How to Get Startup Ideas. November 2012 The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself. The very best startup ideas tend to have three things in common: they're something the founders themselves want, that they themselves can build, and that few others realize are worth doing. Microsoft, Apple, Yahoo, Google, and Facebook all began this way. Problems Why is it so important to work on a problem you have?
Among other things, it ensures the problem really exists. I made it myself. Why do so many founders build things no one wants? At YC we call these "made-up" or "sitcom" startup ideas. For example, a social network for pet owners. The danger of an idea like this is that when you run it by your friends with pets, they don't say "I would never use this.
" Well Imagine a graph whose x axis represents all the people who might want what you're making and whose y axis represents how much they want it. Self Noticing Give yourself some time. What's NEW 日産 NOTE? Web Design : 30 Sites Tendances pour le mois de Juin - webdesign-inspiration. Design Seeds®: For All Who Love Color.
Home | Project Re: Brief by Google. UNICEF x ING Direct, Llevalos a la escula | Givememore. Voici une campagne digitale proposée par pour et . C’est grâce à une application mobile, (« Emmenez-les à l’école ») qui nous permet d’offrir aux enfants de la rue un accès à l’éducation. Mini opération pour maxi effet ? Oui, c’est un peu l’idée. Pour cela, il suffit d’acheter (disponible sur la plupart des plateformes pour 0,79€), de s’inscrire et de coller son téléphone contre l’écran d’ordinateur. Se produit alors une petite interactivité du plus bel effet. Une jolie réalisation pour une campagne assez novatrice, interactive, efficace et en plus pour une bonne cause !
On aime les opérations humanitaires 2.0. Blog en bois. Je Like - Le dico de demain sera ludique... Publié le 22 janvier 2012 Qui a dit que les dictionnaires étaient pompeux? Pour dépoussiérer son image auprès des jeunes sans perdre sa cible traditionnelle, l'une des références yankee du genre, l'American Heritage Dictionary lance une campagne digitale interactive originale et créative... Pour fêter sa cinquième édition, The American Heritage Dictionary délaisse son sérieux formaliste pour redonner aux mots leur ludisme perdu.
Avec «You Are Your Words» le dictionnaire américain de référence propose une expérience interactive amusante et stratégiquement bien pensée. Ce message louable et porteur méritait bien un outil de propagation participatif dynamique et personnel. A ceux en manque d’inspiration ou plus flémards, le site offre la possibilité de se connecter à leur compte Facebook ou Twitter pour y reprendre du contenu. Au final, le concept est réussi: il est facile d’utilisation, graphiquement attractif et redonne aux mots une valeur à la fois intime et amusante. Raphaël Legrand. Off Book: Book Art | Watch Off Book Online. 33 Powerful and Creative Public Interest Ads. Whereas the objective of a standard advertisement is to market a product, a public service ad is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.
Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” Attributed to Howard Gossage by David Ogilvy. According to Wikipedia, public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives. 1. 2. “Tailgating Isn’t Worth It. 3. 4. 5. Loving the snow? 6. 7. 8. 9. 10. 11. 12. 13. Laetitialangeix.visibli. The. Best. Phone. Manual. Ever. | Digg Technology.
Picasa Albums Web - LA PUBOTHÈQUE -- ... 5 Guerrilla Marketing Strategies We Hope To See In 2012 [OPINION] 645 SharesTwitter102Facebook44Google+5Pin It Share20LinkedIn41StumbleUpon433645 Flares× This past year we’ve seen some really creative and unique guerrilla marketing examples. New marketing strategies such as the use of QR codes, augmented reality and 3D projection mappingonly touched a small portion of what we can do as guerrilla marketers. Being that the Mayan’s prediction that the world would end in 2012, I think we can expect to see an amazing year of new technology that will change the marketing and advertising industry. Here are 5 guerrilla marketing strategies we hope to see more of in 2012. 1) Large-Scale Augmented Reality / Projection Mapping It would be something you see in futuristic movies. Imagine seeing a billboard move and pop-out as if you were wearing 3D glasses. See More: 2) Personalized Social Campaigns We can expect that marketing and advertising campaigns will become more personalized. 3) Easier Integration Between Online and Offline Media 4) Mobile Marketing Related.
The rise of the virtual stores, Tesco expands virtual shopping. Last year Tesco Homeplus turned one of Seoul’s biggest subway stations (temporarily) into a virtual supermarket. Using a pre-downloaded smartphone app, commuters could scan item images, and have the groceries delivered straight to their home. Tesco Homeplus is now expanding its trial of ground breaking virtual stores, to 20 bus stops in Seoul.
The Seoul subway work, which was a Cannes Lion-winning effort created by Cheil Worldwide, was a big hit and really shows the promise that virtual stores offer. While that full supermarket experience has been dismantled, Tesco is now providing the same opportunity for bus commuters. Using the virtual display images, on outdoor ad panels, consumers can scan from a selection of different products and organise home delivery for the same day. The smartphone app is the most popular shopping app in Korea, with more than 900,000 downloads since it launched in April last year.
Opé gonflée chez Heineken.