Honda: Hands. Pearltrees: 3 years and €8.5 million later, there's finally talk of a business model. In Europe, as many of you may already know, people tend to talk about business models much earlier in the game than they do in the US. In fact, it’s a widely-held belief that European investors don’t tend to invest in companies that aren’t generating cash (which many believe explains the French VCs’ love for e-commerce).
While US companies like Instagram, Pinterest, Quora and the likes are busy amassing millions upon millions of non-paying users prior to even talking about their business models (oh wait, Pinterest actually does make money?) , European companies are more often than not approaching things from the opposite end. In fact, it is so engrained into European startups’ brains to talk about business from the get-go that Ohai’s Susan Wu shocked the Paris tech scene at Le Camping’s Fest event last year when she told a startup that their business model wasn’t important at their current stage and they could worry about it later.
Interview de Patrice Lamothe – Pearltrees. Le re-design d’Instagram, le Flat de trop ? Hey Le designer qui se cache derrière le concept de refonte du design propre et élégant de la page Web de Google+ vient de publier son dernier exercice de style avec le re-design d’Instagram. Shadman Ahmed, c’est son petit nom, s’est appliqué à rendre l’interface d’Instagram plus carrée, plus bleue, plus blanche, plus propre sur certains aspects. L’inspiration graphique est dans la tendance « Modern UI » (anciennement Interface Metro de Microsoft) – voire – « flat design ». Des carrés, des grilles, des icônes… les ingrédients d’un design comme on en voit de plus en plus aujourd’hui. Si je vous montre tout ceci c’est également pour y apporter un regard critique. Je les cherche encore… source Ces articles peuvent aussi vous intéresser:
Monétisation des applications mobiles : les clés de succès. En Octobre 2012, le Taux de Pénétration du Smartphone Atteint 55% dans l’Europe des 5. Wp-content/uploads/downloads/2013/02/Twitter_GWI_2013.pdf. Etudes - L’avenir appartient aux marques HumanKind. Publié le 14 février 2013 Après le quotient intellectuel, le quotient émotionnel et même... le quotient sexuel, voici le quotient HumanKind.
Lancé par Leo Burnett, il analyse les marques capables d'inspirer des actes changeant le comportement des individus. Coup de projecteur sur celles qui sont tapageuses, paresseuses, rêveuses ou ont une raison d'être. « Ce qui intéresse les individus, ce n'est pas de savoir ce que font les marques, mais pourquoi elles le font. Pour comprendre qui sont ces marques, le réseau a lancé, avec Research Now, une grande étude mondiale - dans 11 pays auprès de 37 900 personnes à partir de 70 questions - portant sur leur capacité à agir, et à exprimer leur raison d’être, posées sur un échantillon représentatif de la population, trié selon sa fréquentation des marques (778 marques, 155 catégories).
En France, le high-tech et le secteur culturel sont le plus HumanKind Petit tour d’horizon : - Les marques paresseuses : Petit exemple de « paresse » : KFC. Starting your first business in France? Here are the steps, and some great tips! | Cole Street. Starting a business in France is an adventure. Ever heard the horror stories of Italian bureaucracy? Well – France has it too! When you go through this adventure you will encounter stamp-fetishism, physical paper obsessions, snooty bank employees, and stamp-wielding government employees.
Company creation – the statuts When you start a company in France, you must write what are called ‘Statuts’ – the basic laws of your company. For some company forms, like the SARL, these are standardized documents of 2-3 pages long. If you’re more adventurous and choose the SAS form, you are looking at at 40-50 pages of text. What’s in them? So how does one obtain these statuts? Choosing the address – choose wisely! In France, each business has a ‘siege social’ – their official company address. You can use your home address – if you rent, you’ll have to inform your owner, but they cannot say no. The social capital – what money the founders put in Step one: find a bank! Step three – the real deal Conclusion. Responsive Navigation: Optimizing for Touch Across Devices. As more diverse devices embrace touch as a primary input method, it may be time to revisit navigation standards on the Web.
How can a navigation menu be designed to work across a wide range of touch screen sizes? In these demos, Jason Weaver and I decided to find out. The Demos Why do these navigation menus work across a wide range of touch screen sizes? Why do we care about touch across a wide range of screen sizes? Read on... Across Screen Sizes First, why do we care about touch across a wide range of screen sizes? Tablets are no different. And the very notion of what defines a tablet is being challenged by laptop/tablet convertibles and touch-enabled Ultrabooks. Even beyond 13 inches, touch and gesture interfaces are possible. Accounting For Touch So what does it mean to consider touch across all screen sizes? Touch target sizes are relatively easy: just make things big enough to prevent accidental taps and errors. An Adaptive Solution. How Marketing Will Change In 2013: The Strategic Forecast. In Part One of our 2013 marketing forecast, we asked a number of high-level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013.
Now, we’re passing the mic to the strategists. These are the people who are said to represent the consumer in the marketing process--they’re the masters of research, the experts in media and culture that are responsible for generating brand insights and opportunities. As they’re steeped in knowledge of consumer behavior, we wanted to add their big-picture perspective to our look at what the near future of advertising may hold. We asked them what were the big shifts in consumer and media trends that would impact marketing and the wider cultural trends feeding these changes. They’ve got a lot on their minds, apparently, so settle in for a long and enlightening read. What sorts of consumer behavior or media trends do you think will have an impact on marketing in 2013? The year of even higher Ideals. BLOG-IN / DAILY - Quelle stratégie pour vos app mobiles ?