Honda: Hands. Pearltrees: 3 years and €8.5 million later, there's finally talk of a business model. In Europe, as many of you may already know, people tend to talk about business models much earlier in the game than they do in the US.
In fact, it’s a widely-held belief that European investors don’t tend to invest in companies that aren’t generating cash (which many believe explains the French VCs’ love for e-commerce). While US companies like Instagram, Pinterest, Quora and the likes are busy amassing millions upon millions of non-paying users prior to even talking about their business models (oh wait, Pinterest actually does make money?) , European companies are more often than not approaching things from the opposite end. In fact, it is so engrained into European startups’ brains to talk about business from the get-go that Ohai’s Susan Wu shocked the Paris tech scene at Le Camping’s Fest event last year when she told a startup that their business model wasn’t important at their current stage and they could worry about it later.
Interview de Patrice Lamothe – Pearltrees. Le re-design d’Instagram, le Flat de trop ? Hey.
Monétisation des applications mobiles : les clés de succès. En Octobre 2012, le Taux de Pénétration du Smartphone Atteint 55% dans l’Europe des 5. Wp-content/uploads/downloads/2013/02/Twitter_GWI_2013.pdf. Etudes - L’avenir appartient aux marques HumanKind. Publié le 14 février 2013 Après le quotient intellectuel, le quotient émotionnel et même... le quotient sexuel, voici le quotient HumanKind.
Lancé par Leo Burnett, il analyse les marques capables d'inspirer des actes changeant le comportement des individus. Coup de projecteur sur celles qui sont tapageuses, paresseuses, rêveuses ou ont une raison d'être. « Ce qui intéresse les individus, ce n'est pas de savoir ce que font les marques, mais pourquoi elles le font. Les marques ont toutes une raison d'être, il suffit de la révéler », constate Michel Perret, Directeur Général en charge des Stratégies de Leo Burnett. Pour comprendre qui sont ces marques, le réseau a lancé, avec Research Now, une grande étude mondiale - dans 11 pays auprès de 37 900 personnes à partir de 70 questions - portant sur leur capacité à agir, et à exprimer leur raison d’être, posées sur un échantillon représentatif de la population, trié selon sa fréquentation des marques (778 marques, 155 catégories).
Starting your first business in France? Here are the steps, and some great tips! Starting a business in France is an adventure.
Ever heard the horror stories of Italian bureaucracy? Well – France has it too! When you go through this adventure you will encounter stamp-fetishism, physical paper obsessions, snooty bank employees, and stamp-wielding government employees. Company creation – the statuts When you start a company in France, you must write what are called ‘Statuts’ – the basic laws of your company. What’s in them? So how does one obtain these statuts? Choosing the address – choose wisely! In France, each business has a ‘siege social’ – their official company address. You can use your home address – if you rent, you’ll have to inform your owner, but they cannot say no.
The social capital – what money the founders put in The social capital is part of the company creation – it’s what all the shareholders put in as the starting capital of the company. Step one: find a bank! Step two – more stamps, this time from the tax office Step three – the real deal. Responsive Navigation: Optimizing for Touch Across Devices. As more diverse devices embrace touch as a primary input method, it may be time to revisit navigation standards on the Web.
How can a navigation menu be designed to work across a wide range of touch screen sizes? In these demos, Jason Weaver and I decided to find out. The Demos Why do these navigation menus work across a wide range of touch screen sizes? Why do we care about touch across a wide range of screen sizes? How Marketing Will Change In 2013: The Strategic Forecast. In Part One of our 2013 marketing forecast, we asked a number of high-level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013. Now, we’re passing the mic to the strategists. These are the people who are said to represent the consumer in the marketing process--they’re the masters of research, the experts in media and culture that are responsible for generating brand insights and opportunities. As they’re steeped in knowledge of consumer behavior, we wanted to add their big-picture perspective to our look at what the near future of advertising may hold.
We asked them what were the big shifts in consumer and media trends that would impact marketing and the wider cultural trends feeding these changes. They’ve got a lot on their minds, apparently, so settle in for a long and enlightening read. What sorts of consumer behavior or media trends do you think will have an impact on marketing in 2013? The year of even higher Ideals. BLOG-IN / DAILY - Quelle stratégie pour vos app mobiles ?