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AllSaints Cast a Bunch of Real People in Their New Campaign. Leave it to iconic leather brand AllSaints to produce an entire campaign without casting a single It girl—and have it be the coolest thing we've seen all season.

AllSaints Cast a Bunch of Real People in Their New Campaign

To capture the latest instalment in the brand's Biker Portraits series, photographer Wil Beedle wandered the streets of Venice, California, and shot the coolest folks he could find in biker jackets. The results are fantastic. In an era when shooting big-name models is par for the course for fashion brands, we love the guerrila style of putting normal folks in front of the lens. Since real people are going to be wearing their clothes, it follows logic that brands would want to show off just such folks in their designs. All Saints Wil Beedle Creative Director Interview New Bag Line. 23 July 2015 Scarlett Conlon ALLSAINTS is a ubiquitous presence on international high streets but, as any fashion company will attest, you have to adapt to survive - something that creative director Wil Beedle is making sure happens this year as the brand celebrates its 21st birthday.

All Saints Wil Beedle Creative Director Interview New Bag Line

Expansion in the Far East; the launch of a new handbag collection (that has already generated "Have you seen? " whispers among editors) and the opening of a new flagship in Dubai to house it are just a few of the ways that the brand is marking its coming of age, and is drawing on its formative years to inform it. "Anyone approaching any kind of milestone in their life takes the opportunity to look back as well as forwards," Beedle told us at the towering AllSaints HQ in Shoreditch. Anyone approaching any kind of milestone in their life takes the opportunity to look back as well as forwards "London fundamentally influences, informs and inspires me," he said. A new era of AllSaints beckons. Fashion revival for AllSaints. The company, which is famous for ranks of sewing machines in its shop windows, has seen annual earnings before interest, tax, depreciation and amortisation hit £7.5m, from a £9.1m loss 12 months earlier.

Fashion revival for AllSaints

"Our aim is to convert more customers at full price, which will help increase growth. And we have seen that affect the bottom line immediately. " AllSaints has been owned by Lion Capital since 2011. Agyness Deyn All Saints collaboration. MODEL AGYNESS DEYN and Fiona Byrne have paired up with All Saints to create video blogs and news straight from New York festival Jelly Pool Parties.

Agyness Deyn All Saints collaboration

The duo are broadcasting the latest festival gossip straight from the summer concert series, this sponsored by the British boutique brand to celebrate its five year anniversary. AllSaints go marching in – UK label takes Gothic success story to NYC. When the fashion store Topshop opened in New York just over a year ago, a torrent of hype ensured there were queues of shoppers at the door on the first day.

AllSaints go marching in – UK label takes Gothic success story to NYC

There was a blizzard of red, white and blue ticker tape to mark the moment, and at the opening party A-list celebrities including Jennifer Lopez and the editor of US Vogue, Anna Wintour, rubbed shoulders with Topshop's chunky billionaire owner, Sir Philip Green. A fortnight ago, just a few hundred yards further along Broadway, another big name in British fashion retailing – AllSaints – arrived in the Big Apple with an altogether lower-key launch. But the word in the rag trade is that it is going down a storm with New York's fashion-conscious consumers, and has taken more than $1m in its first two weeks – beating the takings at Topshop, whose shop is almost twice the size. The 70-strong AllSaints chain, for the uninitiated, is a little bit Goth. Its edgy clothing rails are a sea of black, beige, and grey. And discover it they have. How AllSaints is shifting its strategy to focus on products. AllSaints’ creative director on the brand’s new move.

For anyone who grew up in the UK, AllSaints is synonymous with leather jackets and biker boots, an all-black (or nearly all-black) colour palette and a distressed finish.

AllSaints’ creative director on the brand’s new move

Now, however, the brand is launching something a little more elevated: AllSaints Limited which, as the name suggests, comprises of garments made in strictly limited numbers. The first collection of this kind, which is titled Season 1, launches on Monday (17th October) at Selfridges but it won’t be hanging alongside contemporary brands – it’ll sit on the international luxury designer floor, alongside high end labels like Givenchy and Rick Owens. London Fashion Review - British Fashion Designers, Labels and Brands. The Business of Fashion. Established in 1994, AllSaints is a British fashion house creating clothing and accessories for men and women.

The Business of Fashion

AllSaints operates within a culture of innovation and design with an independent spirit, from its East London atelier to the in-house design and construction of AllSaints' digital and physical stores. The brand is best known for its premium leather, most notably its iconic biker jackets. AllSaints expresses attitude and individuality through its deep-rooted links to music, and its film division - AllSaints Studios.

AllSaints collections are available for purchase from locations in 10 countries worldwide through more than 120 directly operated stores, and ships to over 200 countries via AllSaints' e-commerce sites. We recruit the best creative digital innovators and design thinkers across the globe to spread the AllSaints message of excellence and integrity. All Saints profits rise as it targets overseas expansion. International growth pays off for AllSaints - Retail Gazette. Overseas expansion combined with a new handbag collection has helped fashion retailer AllSaints deliver strong growth in its financial year.

International growth pays off for AllSaints - Retail Gazette

The company said total sales went up by nine per cent to £252.5 million in the year to January 30, while, earnings before exceptional items jumped 18 per cent to £28.5 million. Its UK sales went up by 7.4 per cent to £144.3 million, while international surged 12 per cent to £108.2 million. Digital sales also increased by a third to £47.3 million, compared to £35.6 million the year before.