We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change.
Creating and nurturing a community is not something at which traditional stakeholders in software projects are often skilled.
“What do you think about ghost blogging?” It was a simple question from someone in the crowd for a recent talk I gave. I answered honestly, but carefully. It didn't matter.
Everyone knows that Linked In is THE social network for professionals, allowing you to create a living resume, perform targeted job searches, collect recommendations and connect with others. It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic. Ever since doing so, roughly 20% of my blog traffic comes from Linked In. In comparison, Twitter comes in at 14% and Facebook at 9%.
Kat French This may be a 101 level post for some, but I think it still bears putting out there.Â One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming.Â With so many different services, blogs, and sites out there,Â small business owners and other marketers who are usually already stretched thin often figure that monitoring and participating in social media will require a time commitment and technical savvy that they just don’t have. Not true.Â It’s better to participate at a level you can manage than to ignore social media altogether.Â
I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips can be used in real world events and the like . Traditional Online Events Vendors Recognize Impacts of Social My focus on social technologies continues to spread to many verticals, industries, and experience.
If your reading was restricted to social media purists, you'd think that PR and marketing had no role left to play, that the rise of the trusted peer has so marginalized the communications profession that agencies everywhere should just fold up their tents and encourage their employees to learn a new trade. The purists are right, but only if marketing and PR counselors ply their trade exactly as their predecessors did 30 years ago. Most don't. Gone are the days of expecting a press release to generate media coverage; instead, they're used primarily for SEO, to reach consumers directly and for a few other reasons that have nothing to do with the reason their original mission.
There has been a lot of buzz lately about the how many empty or failed online communities litter the web. As with any hype-cycle, people run out to get or make the latest thing - in this case a social network or community - and often don't think through what having one will be like. It's kind of like getting a puppy - exciting at first, but hard work thereafter! So, the question at hand is how to keep your community alive and thriving? Or, on the flip side, here are the top 10 ways to (inadvertently) to kill an online community:
One of the top 10 questions in social media marketing asked is “How do we kick start our community?” This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn’t true -if you build it–they won’t neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I’ll list out some practices I’ve heard from companies that have had successful communities, and I’d ask you chime in and add more ways, let’s get started, I’ll be as specific and actionable as possible. How to Kick Start A Community
Brandon Mendelson is the coordinator for the Business Card Build-Off , part of America's largest crowdfunded project, A Million High Fives. Follow @BJMendelson for project updates. Lincoln once said, "With the public trust, anything is possible.
David Spark ( @dspark ) is the founder of Spark Media Solutions , specialists in building industry voice through storytelling and social media. He blogs at The Spark Minute and is the author of " 14 Successful Techniques for Building Your Industry Voice with Social Media " (PDF). Traditionally, companies hold contests to get people excited about their brand and to gather names for mailing lists to push even more promotions.
I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish. However, it does not need to be this way.
Last night on our weekly PR 2.0 chat on Twitter (anyone can join this weekly chat Wednesdays at 8pm EST. Search on hashtag #pr20cat and join in!), we discussed branding and PR 2.0 and why PR folks (and marketers, that's a topic on integration for another day!) need to understand branding and how it affects their interactions with constituents (or publics). If you've hung out in social media circles long enough, I am sure you've heard “you don't own your brand, your customers do.”
Twitter is a strange animal. One man can tweet about an official change in ESPN's Twitter policy, and the world can respond. In fact, that's what happened earlier today when we reported on Ric Bucher's tweet that ESPN was "prohibiting tweeting info unless it serves ESPN."
Nothing makes a blog post more eye-catching than a great header image, but not all publishers have artistic talent. And even accomplished digital creatives often crave some found material to start from or work with in a project. Luckily for all of the above, sources abound for finding a compelling photo to grab your readers' eyes and draw them in, or to locate fresh multimedia to remix. Creative Commons search