Networks. Woopra - Website Tracking, Statistics and Analytics. Real Time Search - Social Mention. Social media metrics that matter. A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35%Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20%Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11%Other, 2% There's a lot of talk these days about measuring social media.
(I'm reading an article right now on tracking your Twitter ROI) I've even suggested that the "warm and fuzzy, touchy-feely" days of social media are over. One of favorite songs from years past, Matters of the Heart, comes from singer/songwriter Bob Bennett. We marketers put a lot of emphasis on sales curves (ROI) and such things as behavioral targeting (i.e. plotting someone's life on a flowchart as it were). Master List (A Wiki of Social Media Monitoring Solutions) Spiral16. ComScore, Inc. Compete | Compete. Analytics | Official Website.
Synergist : Silverlight and Web Analytics – the Next Generation. Internet Marketing Solutions and Website Tagging Automation | Cl. Measuring What Matters in Inbound Marketing | Grader.com. Welcome » PostRank. Xinu Returns - SEO Site Statistics Tool - Check PageRank, Backli. How to Measure Social Media ROI for Business. Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams.
If you’re waiting for someone to provide that magic bean, then put away your watering can. It ain’t gonna happen. That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing. In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact.
Qualitative Quantitative. Webtrends. Enterprise Customer Intelligence. Social Media Monitoring, Measurement and Engagement. Products: Google Browser. Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it! ' See Getting Started below for more details. Getting Started Make sure you have the latest version of java, at least Java 1.5 Type in your search keywords or a URL, and press "Graph It! " Sample Searches: Social Media Monitoring, Measurement and Engagement. Sysomos | Business Intelligence for Social Media. Google Local Lures Small Businesses With Their Own Web Dashboard. Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results).
To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from. In return, all they need to do is claim and verify their listings at the Google Local Businesss Center. It takes about as much time as setting up a new email account, maybe a little more. Google gets clean data (and, thus, better results), businesses get free analytics and an opportunity to train Google’s search engine. Omniture Launches Facebook Application Analytics for Brands. Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence.
Hoping to make that a reality is the web analytics solution provider, Ominture , which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics , will now include an App Measurement for Facebook tool. App Measurement for Facebook gives SiteCatalyst users the ability to measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts. From the Omniture dashboard, users can view a number of Facebook application reports. We’re intrigued by the new offering and can think of many a brand or business that would glean immediate value from Omniture’s App Measurement for Facebook . More Mashable Resources For Brands. How to measure visitor engagement, redux | Web Analytics Demysti. Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate.
Shortly after the first post, I commented that my definition of engagement was as follows: Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals. I then went and wrote over a dozen posts, publishing feedback from some incredibly bright people and demonstrating the utility of a well-defined measure for engagement. Since that time, however, some have questioned the value of such a metric and thusly prompted me to update and publish the following calculation for visitor engagement: I presented this calculation to a completely full room last week at Emetrics but wanted to provide an update to all my patient readers who were not able to make the event.
I believe this metric is exactly that. The Web Analytics Demystified Visitor Engagement Calculation What do you think? Analytics Toolbox: 50+ Ways to Track Website Traffic. From analyzing your RSS feed to counting page views to visual representations of where your visitors are clicking, there is no shortage of companies looking to help you better understand your web site’s traffic. In our latest “toolbox” installment, we analyze (pun intended) the wide variety of applications and tools available for keeping tabs on how your sites, feeds, blogs, emails, or even your intranet is performing. As with our other toolbox articles, we encourage you to add other applicable links in the comments area. Web Traffic Visualization Visualization tools use a variety of methods to show you where users are clicking on the individual pages of your Web site to help you make design adjustments that emphasize the right links and content.
ClickTracks - Enterprise analytics software, shows visitor navigation directly on your site’s pages. Crazy Egg - Provides visual “Heat Maps” to show where your visitors are clicking. Blog and RSS Feed Analysis Market Research Data and Site Rankings. Analytics Toolbox: 50+ More Ways to Track Website Traffic. If you have a website or blog you're probably interested in who's visiting your site and what they're doing while they're there. Way back in 2007 we did a post on web analytics but a lot has changed since then.
Most analytics packages are now focusing on real-time tracking and graphical representations of visitor data. Below are more than fifty analytics tools to help you monitor and analyze your web traffic. How do you monitor and analyze your web traffic? Tell us more in the comments. Analytics Software Packages VisiStat - Real-time tracking with graphical and intuitive reporting features. Google Analytics - Mentioned in our first list, Google offers free analytics software. MviSPY - Real-time analytics that track conversions and visitor identities. Webstats BASIC - A free analytics program that tracks visitors and trends and has exportable reports. LoadStats - Provides two different packages that include basic page view and visitor tracking along with geo-location, ad tracking, and more.
Published Research | Web Analytics Demystified | Audience Measur. Web Analytics Demystified approaches web analytics and optimization consulting like no one else. Our firm is staffed entirely by experts — we don't have "entry level staff", junior analyst, account managers, or annoying sales people. What's more, we don't sell "hours" or "time and materials" engagements — we sell 100% client satisfaction. If you're not happy with our work for any reason we will keep working until you are. If you're frustrated with the support you've been getting from your analytics consulting firm ... if you're tired of dealing with a "revolving door" of analysts ... if your vendor has been sold or is in danger of going out of business ... or if you're just tired of paying too much for the same old crappy results, call us.
Contact us today to learn about our consulting services! Strategic Audit and Transformation Roadmap Areas we typically explore during these sessions include: SiteCatalyst Audit and Transformation Roadmap Adam will help you understand: Analytics Toolbox: 50 Ways to Track Website Traffic. Analytics Toolbox: 50 More Ways to Track Website Traffic.