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A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand and how much your message is spread), 35% Sentiment (positive, negative or indifferent consumer reaction), 32% Financials (the effect social media has on your bottom line), 20% Volume (number of comments, blog posts, tweets, links, etc. about your brand), 11% Other, 2%
Surveillez l'activité de votre site au moment même où elle a lieu : identifiez immédiatement les éléments performants et ceux qui ne le sont pas. En savoir plus Vos investissements dans les médias sociaux méritent mieux que des tâtonnements.
Ever since I wrote about Silverlight and Web Analytics (and PDF here ) with Silverlight 1, I have been meaning to update the document and guidance for Silverlight 2 and now Silverlight 3. There are some new features in Silverlight 3 and Expression Blend 3 that really make a compelling case for taking a fresh look at how to measure engagement with RIA and media-oriented applications, especially those created with Expression Blend and presented in Silverlight 3.
Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution.
D uring the Traveling Geeks trip to the UK I had the good fortune of having a Flip Ultra HD recorder in my pocket when I bumped into Jim Sterne. Jim runs the Emetrics Marketing Optimization Summit and is also chairman of the Web Analytics Association .
Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!'
Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results).
Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence. Hoping to make that a reality is the web analytics solution provider, Ominture , which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics , will now include an App Measurement for Facebook tool.
Back in December of last year when I first posted on measuring visitor engagement, I hardly imagined how much interest the topic would generate.
From analyzing your RSS feed to counting page views to visual representations of where your visitors are clicking, there is no shortage of companies looking to help you better understand your web site’s traffic.
If you have a website or blog you're probably interested in who's visiting your site and what they're doing while they're there. Way back in 2007 we did a post on web analytics but a lot has changed since then.
At Web Analytics Demystified we have a long history of providing thought-leadership to the digital measurement community.