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Whatz new 25 10 2017

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For Multi-Brand Retailers, Private Label Is a Growth Driver Once Again

Managing director Toby Bateman described the ready-to-wear collection — designed by an in-house team including buyers and merchandisers and manufactured in Italy, Portugal and Japan — as the physical embodiment of the men's retailer. Mr P. includes a collection of essential pieces available year-round as well as five seasonal capsule deliveries per year. "Every bit of Christmas" is the first Christmas work for Sainsbury’s by Wieden & Kennedy London since the agency won the business from 35-year incumbent Abbott Mead Vickers BBDO in 2016.

It is an extension of the brand’s year-long "Living well" campaign by W&K which launched in January. The ad centres around an original song written by Ben "Doc Brown" Smith and composed by Mikis Michaelides. Disney x Kiehl’s. Part of this one-of-a-kind collaboration furthers the company's support of organizations that work to help children and their families thrive: select items from the Disney x Kiehl's collection will make up the 9th Annual Limited Edition Charitable Holiday Collection, and 100% of its net profits of this collection, up to $100,000, will benefit Feeding America®, the nation's leading domestic hunger-relief charity.

Disney x Kiehl’s

This donation will help provide up to 1,100,000 meals* to families this holiday. With a presence in all 50 states and Washington D.C. and Puerto Rico, Feeding America's nationwide network of 200 member food banks support 60,000 food assistance programs, shelters and meal sites. Each year, Feeding America's network provides meals and resources to over 46 million people in the United States struggling with food insecurity, including nearly 12 million children. The Feeding America network secures and distributes 4 billion meals annually. Retail Week Connect – Connecting retail with creative intelligence.

Tiffany & Co. Opens the Blue Box Caf in NYC. Unpacking Burberry’s New Strategy. LONDON, United Kingdom — Burberry is moving on up.

Unpacking Burberry’s New Strategy

On Thursday, chief executive Marco Gobbetti laid out his much-expected, quite ambitious three-pronged plan to reinvigorate the 161-year-old British stalwart, which will include adding more leather goods and newness to its collections, tightening distribution by scaling back its lower-end wholesale partnerships, refreshing stores and using its reputation as a digital innovator to better communicate the transformation of the product offering. The end goal is to elevate Burberry from an “accessible” label into a true luxury player that can go head-to-head with Europe’s most venerable houses, where prices are higher, margins are wider and growth is typically more stable.

In October, chief creative officer (and one-time chief executive) Christopher Bailey announced that he was leaving Burberry after 17 years, making way for a new chapter in the brand’s creative strategy. Amazon to launch pop-up stores in specific Whole Foods markets. JetBlue Invites Passengers to Help Change the World. Every brand wants to do good these days, especially at this time of year.

JetBlue Invites Passengers to Help Change the World

JetBlue prides itself on being a brand that has always aimed to promote values beyond simply getting passengers safely and inexpensively from here to there. So it’s little surprise that JetBlue is now engaging customers, employees and partners in its second annual JetBlue for Good campaign, a month-long “celebration of kindness and good deeds,” as the company calls its November outreach. Customers can register online to volunteer for three trips that align with three brand pillars: youth and education, community engagement and protecting the environment. The Scoop on Dannon: 5 Questions With DanoneWave's Michael Neuwirth. Proud of its 75-year history in America, Dannon resides at the top of the $8.5 billion U.S. yogurt business and has every intention of staying there.

The Scoop on Dannon: 5 Questions With DanoneWave's Michael Neuwirth

The U.S. subsidiary of France’s Danone, recently rebranded as DanoneWave North America with the acquisition of WhiteWave Foods, introduced Americans to yogurt and has kept their loyalty and proved its chops as an innovator in the category. It’s intent on expanding its marketshare as yogurt consumption by Americans continues to grow and supermarket yogurt sections keep getting bigger. The Dannon brand’s 34% share of the U.S. yogurt market makes it the anchor for a family of brands including Activia, Light & Fit plus its Oikos Greek yogurt franchise.

Mahée Leclerc on LinkedIn: “Samsung new ad is amazingly savage… Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love. The supermarket launched the central campaign film on YouTube in the early hours of this morning and will air the 60-second clip during Emmerdale on ITV this evening (7 October).

Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

It follows the story of last year's protagonist Kevin the Carrot, who in this outing is awoken by the rumbling of a passing train. Catching up with the train, Kevin embarks upon a perilous quest across a dining car table laden with Aldi products in a bid to reach Katie the Carrot. Dodging a tumbling pile of food, Kevin eventually throws himself in front of a flying pea that might otherwise have hit his new love interest. The film is narrated by Harry Potter actor Jim Broadbent and set to the theme music from 90s fantasy film Edward Scissorhands. In the retailer’s first film tie-up, the ad by Grey London tells the story of how Paddington inadvertently saves Christmas for his friends and neighbours.

Some of the team behind Paddington 2 also worked on the ad, which launches today on social media and TV. M&S is "trying to capture the mood of the nation" with its Paddington story, said Patrick Bousquet-Chavanne, executive director of customer, marketing and M& At the end of a volatile year for the British public, "the stakes for us are greater" with this Christmas campaign, he added. Ferrero a discrètement changé la recette du Nutella. How Channel 4 built a disruptive giant that represents everything about the brand. If the future of modern brand-building lies in creating meaningful and memorable experiences then there is no more fiercer, or important battleground than the retail sector. With the breakneck pace of Amazon’s innovations forcing competitors to scramble to keep up, the pace of change in the market is intense. Wall Street firm Needham predicts Amazon will have a 50% share of all ecommerce sales in the US by 2021.

As if that was not enough pressure, Amazon is now launching its own physical retail stores and overnight it acquired a large physical store footprint through the acquisition of Whole Foods. The continued rise of Amazon, reflects a new era of extreme-convenience where brands increasingly shape their offering to fit in with consumers' busy, multiplatform lives. Breaking mum: how Vauxhall and Mother redefined car marketing. Kantar Millward Brown - 5 Principles to Drive Brand Growth. Newly Entrepreneurial, Unilever Launches ApotheCARE Essentials. Meeting the demand for natural beauty products, Unilever is launching ApotheCARE Essentials in the U.S., the CPG giant’s first new brand in decades.

Newly Entrepreneurial, Unilever Launches ApotheCARE Essentials

The description: “Purity of Nature. Progressed by Science. Tailored hair and skin cleansing products with unique ingredient combinations powered by advanced science.” The development and launch of the new premium hair care and skin cleansing line, 18 products in total, breaks all the rules for Unilever’s typical product development pipeline, involving just a core team of five people working for just over a year—one year, one month and 15 days, to be exact.

Zappos For Good: 5 Questions With 'Karma Kommando' Steven Bautista. Zappos has formally unveiled a dedicated department focused on spreading happiness and celebrating the good in people, Zappos for Good. Building on its reputation for exceptional customer service and purpose-driven mission to “deliver happiness,” the online retailer announced a series of new and ongoing programs and partnerships including the North Shore Animal League America, GIVE, Pawlidayz and Friends On Us Fridays — covering all qualifying adoption fees for select shelters each Friday, for both dogs and cats. Sugru. Le phygital, en route vers les magasins du futur ? Le phygital, en route vers les magasins du futur ? Physique contre digital, la guerre est déclarée ! Do You Need a Brand Tagline? The Final Word. When you hear the word “tagline” what comes to mind? Aeroflot looks to Skoda for inspiration as it tries to move beyond the past.

With a large number of safety incidents as well as deep ties to the Soviet Union, Russian airline Aeroflot has somewhat of a chequered history. René Caovilla Wants to Be the Moncler of Luxury Footwear. Revealed: The UK's 50 most valuable brands and why they must innovate to survive globally. The Moment of Truth - Build Desirable Relationships with Users and Customers. In order to understand “the moment of truth”; it’s important to understand the customer lifecycle with a brand or product.

There are many moments at which a customer (or potential customer or former customer) will interact with a brand. A moment of truth is simply any interaction during which a customer may form an impression of your brand or product. Customer Journey Maps - Walking a Mile in Your Customer’s Shoes. Perhaps the biggest buzzword in customer relationship management is “engagement”. Burberry creative chief Christopher Bailey to depart. How brands can tap into the 'flexitarian' trend. Quora - Un lieu pour partager le savoir et mieux comprendre le monde.

Amazon Campus Challenge : relève le défi du e-commerce. Survey: Most consumers unaware that paid influencer posts are #ads. McDonald's awards Leo Burnett McDelivery ad task. Chic Being - BLOG-What Millenials & Gen Z expect from modern luxury brands? They are grappling with high debt loads, have limited purchasing power, their impact on current luxury sales is not that significant, etc. Brand News: 10 Things You Need to Know for Tuesday October 24. Budweiser Gets Crafty With Limited-Edition 1933 Repeal Reserve 10/24/2017. Kering Puma Deal Likely in 2018, Say Bankers. Ep #85: Mind Hacking with Sir John Hargrave.

Fragrance (New) Home. 4 Reasons Why Consumers View Brands As Relationships » Ben Davis: Lush’s approach to ecommerce should be a lesson to all retail marketers. Ben Davis: Lush’s approach to ecommerce should be a lesson to all retail marketers. Ikea turns 30: our favourite UK ads from the creative retailer. Unilever: we're launching more local innovations than ever before. Leveraging Digital to Optimise the Customer Experience. Pourquoi les entrepreneurs devraient s’intéresser au Bitcoin. The 2017 State of Digital Transformation - Altimeter@Prophet. John Lewis - Man On The Moon ( Polaroid on why the ‘Stranger Things effect’ is good news for retro brands. Influencer marketing: You’re doing it all wrong. Kusmi Tea lève 20 millions d'euros pour conquérir la planète thé. How Brands Can Be Relevant to Smart Home IoT Buyers. Revealed: How Steve Jobs Turns Customers into Fanatics - Neuromarketing. Product Marketing: Is the time of 'influencers' gone? - Quora.