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Have you ever had to buy a long-lasting insecticide-treated bed net (LLIN)? Probably not, even if you live in Africa, where nine out of ten malaria-related deaths occur. From 2004 to 2011, annual net distribution grew exponentially from 5 million to 130 million nets, yet few people have ever paid for one. Studies have shown that even in places where almost everyone willingly uses a free LLIN, a heavily subsidized price of just 60 cents drops demand almost to zero, particularly amongst the poor in Africa who often live on less than $1.25 per day.
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