Les 15 liens sélectionnés par le RTBF Labs, semaine du 3 au 10 mai How to Design a Website for SEO When proceeding to design a new website SEO should be a consideration from the planning phase. This will ensure each element has been considered from the start and will avoid having to make important changes to the website on top of what has already been done. A clear SEO strategy that has had consideration through every element of the website will set your site in a much better position to rank well and save you time in the future. This guide will run you through the important considerations that you should decide upon alongside the design work. Think About Your Audience When deciding to start a new website, one of the first considerations should be about your target audience. What are you offering them? You need to be clear on what you are offering people, what services are being offered or what products you are selling. What do they want to see? The next step is to decide or establish what your target audience want to see. How are they going to find you? Plan Your Navigation Page Content
NPR Launches New Online Local Journalism Venture With CPB and Knight Foundation Funding - (via @mgallivan ) Above: Four pilot sites of 12 launched with NPR's Project Argo. Washington, DC, (October 2, 2009) – NPR will launch a new journalism project to develop in-depth, local coverage on topics critical to communities and the nation, in a new effort funded by the Corporation for Public Broadcasting (CPB) and the John S. and James L. Knight Foundation, the groups announced today. The new funding – $2 million from CPB and $1 million from Knight Foundation – provides a pilot group of NPR stations with the resources to expand original reporting, and to curate, distribute and share online content about high-interest, specialized subjects. It is the first time that CPB and Knight Foundation have jointly funded a project of this type. The two-year pilot will help a dozen stations establish themselves as definitive sources of news on a topic selected by each one as most relevant to its community, such as city politics, the changing economy, healthcare, immigration or education. About NPR About CPB
m.guardian.co.uk Europe's antitrust chief has given Google until 2 July to offer changes in its search results and advertising rules or face the threat of being taken to court and potentially huge fines. Joaquin Almunia, the head of competition policy, has set out in a private letter the European commission's concerns on how Google's dominance – where in Europe it has about 90% of searches – could be harming competition. Almunia's letter is only one of many battles the US company is fighting against the threat of government regulation. The US and South Korea are also investigating whether it is abusing its near-monopoly in search, while in Europe, accusations that it is invading people's privacy and even snooping on online conversations are coming under scrutiny from French and German regulators. In a statement, Google told the Guardian: "We operate in over 100 countries around the world, and the internet is disruptive by its nature. But it hasn't. But the European commission is only the start.
Les liens sélectionnés par le RTBF Labs, semaine du 25 avril au 2 mai Youtube Video Views Decrease as the Focus Turns to Engagement Social video sharing and promoting site YouTube has introduced a new metric to determine which videos are brought to the forefront of their pages as video views are on the decrease. YouTube’s video views have declined 28% since December 2011 according to figures from ComScore (see image below); and what’s more interesting is the fact that views during March 2012, compared to the same month in the previous year, are only marginally greater. Some people might be surprised hearing this considering that the site’s popularity has increased dramatically since its inception six years ago in May 2005. Yet this data is no cause for concern, and rather a planned outcome as the site is now using a different metric to measure how popular videos are on their platform. Engagement is now far more relevant than just clicks. Clicks previously determined popularity and in one respect, depending on your preferences, the quality of a video and whether it’s worth a watch.
Guerrilla reporting in difficult places (MIT News) In mid-2009, when thousands of Iranians took to the streets amid allegations of fraud in the June presidential election, the images of the protests that reached the West were almost exclusively those captured by ordinary citizens on cell phones and digital cameras and disseminated over the Internet, circumventing the government’s information clampdown. So Iran was a fitting place to begin the virtual tour of the world that took place last Thursday evening at MIT’s Stata Center, under the auspices of MIT’s Center for Future Civic Media and the title “Civics in Difficult Places.” Hosted by Ethan Zuckerman, a fellow at both Harvard’s Berkman Center for Internet and Society and the Center for Future Civic Media, the two-hour event was a series of interviews, using the Web-based videoconferencing software Skype, with activists around the world who are helping create grassroots media networks in countries with hostile political environments or scant resources.
Link Building Means Earning "Hard Links" Not "Easy Links" For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this. All my frustration recently that so many seem so confused just bubbled out. Consider this article the tamer, more coherent version of my rant. You Want Links Meant For Humans, Not Google A comment last month here on Search Engine Land articles really drove this point home with me. I wouldn’t submit to directories just because they’re directories. There were even more types of links listed that I didn’t address. I’ve bolded the key part. Some Old Guy Is Yelling & Why Maybe You Should Listen I Blame Google!
Firefox Overtakes Internet Explorer in Germany (via everjean ) 2 December '09, 05:09pm Follow Firefox is now the most popular web browser in Germany, used by 44.2. percent of internet users, according to the latest W3B study from Fittkau and Maass, a respected German Internet research consultancy. In the rest of the world, it’s still quite a different story but in Germany Mozilla has reached a milestone and should be celebrating. The W3B survey reports that Mozilla’s Firefox browser has now overtaken the first time, and at least in Germany, Firefox dominates. The survey found that all versions of Firefox had a combined market share of 45.6 percent, while all versions of Internet Explorer, with a total of 44.4 per cent are close behind. Netscape, once the undisputed market leader, with 0.6 percent fades into insignificance. As mentioned however, the usage share of web browsers worldwide is a different story.
Why A Diverse Link Profile Is More Critical Than Ever I really hate reading articles where people say “I told you so” or blast someone’s techniques, but the recent crackdown and deindexing of blog networks is a great lesson in what can happen if you rely on any one method in link building. I know people who run these types of networks and I know people who use them, and I also really, really hate to see anything bad happen, regardless of what I think about the techniques used. For the record, I don’t see networks as being any worse than a lot of other tactics, so I’m writing this to illustrate a point, not to judge in any way. We work with some clients who also work with other link builders who do other types of link building than we do. If I had to choose just one thing that our most successful clients have in common, it would be link diversity. What Is A Diverse Link Campaign All About? I think it’s much more than making sure that you have some nofollowed links, some image links here and there, and maybe a few good old sitewides.
nous allons bosser "au black" pour Mountain View | Media & Tech Google annonce aujourd'hui l'acquisition de la société reCaptcha. C'est une toute petite boîte de 6 personnes donc la taille de l'acquisition n'est pas le sujet. Ce qui m'intéresse, c'est le modèle qui se cache derrière: nous faire bosser au noir pour le géant de Mountain View en améliorant la reconnaissance optique pour que les 10 millions de livres déjà digitalisés dans Google Books et ceux à venir soient encore de plus haute qualité. En effet, un volume important (en millions...) de livres sont de vieux livres afin qu'ils soient libres de droit: la qualité du papier, de l'encre et de l'impression se sont dégradés. Le processus OCR est donc plus difficile. L'idée que je trouve brillante est d'utiliser les captchas produits par le service reCaptcha pour "faire d'une pierre deux coups" selon le proverbe: utiliser le captcha pour son but habituel: vérifier que celui qui veut commenter, écrire une contribution, etc... est bien un humain. Comment ? Le modèle est donc finalement à 2 niveaux:
Google Product Search To Become Google Shopping, Use Pay-To-Play Model Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere. “This is about delivering the best answers for people searching for products and helping connect merchants with the right customers,” said Sameer Samat, vice president of product management for Google Shopping, when explaining that by moving to an all-paid model, Google believes it will have better and more trustworthy data that will improve the shopping search experience for its users. Perhaps this will be so; perhaps not. Next year, the change to paid inclusion will happen outside the US, Google says. Starting Now: Experiments Again, here’s a different example, with a close-up on the box:
Twitter Just Went Through A Giant Reorg Has SEO Really Changed That Much? The news has been rife recently with a litany of personal opinion fringing on the outskirts of actual facts concerning the Penguin update. Before this, the ‘guessing game’ concerned the latest patch to the Panda update. In fact, whenever a tweak or change to the algorithm occurs, a huge portion of the SEO industry sets about attempting to redefine SEO in their latest blog post. This is understandable to some extent; I have always liked the analogy that Google is the wind to our website’s sails. In this post I will look at some of the updates that have happened over the past couple of years and also how the topology of the search landscape has changed over the past five years. What’s good vs. what works When I first started in SEO someone said to me “imagine that you have to explain your actions to Google”; this was said in the context of trying to establish whether what you are doing is good or bad practice. Link building is gaming So what have the updates really done? Game Changers Summary