Innovation Metrics - A Whole Brain Strategy. By Mike Brown Metrics strategy is a vital topic relative to innovation. Depsite how important metrics strategy is, it's a challenging one for many businesses when it comes to innovation. Going back through my own experiences and secondary research on innovation metrics, here are a few starting thoughts on developing your metrics strategy: Begin developing your innovation metrics strategy by determining what factors drive ROI. Specifically identify which factors increase positive business returns and which reduce necessary investment. Starting with the end result in mind will better align the overall innovation effort toward delivering a positive return on investment. Adopt a "whole-brain metrics" orientation. Within the whole-brain approach, consider three distinct types of metrics related to innovation: This is hardly an exhaustive treatment on innovation metrics strategy, but it can be a good starter for expanding what you're doing now.
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Merged bank uses guerilla tactics to launch new brand » The Financial Brand: Marketing Insights for Banks & Credit Unions. “What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store.” – Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the marriage, TD Banknorth and Commerce Bank have just christened their first major branding campaign under the name TD Bank. The campaign is built around Commerce Bank’s slogan, “America’s Most Convenient Bank,” something it had been using for years. TD Banknorth decided to retain the Commerce slogan post-merger. A launch promo, running through this month, expresses the “convenience” theme by providing over a million free services to those ranging from Connecticut to Florida. Some will win a personal chef, chauffeur or house cleaner in the “At Your Convenience” sweepstakes. The “Random Acts of Convenience” guerrilla launch includes: TD Bank will also be partnering with over a thousand pizza parlors and dry cleaners to offer “Convenience Surprises,” pies and laundry to your door — at no charge.
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