Seth Godin on the tribes we lead. Creative Tourism. Anholt - GfK Roper City Brands Index. Anholt-GfK Roper Nation Brands Index. Video/Audio - Level 5 Leadership.
Themes. The Economist. Travel and Volunteer Opportunities. Articles by McKinsey Quarterly: Online Business Journal of McKinsey & Company. Business Management Strategy - Corporate Strategy - Global Business Strategy. What Matters, essays about topics of global importance, curated by McKinsey & Company. New Media Trend Watch - Provided by the European Travel Commission. Official Google Blog. Flip Digital Blog (aka Curious Digitalus) - Creative Social Media & Mobile Strategies for Tourism and Beyond.
Advertising Age - Ad & Marketing Industry News. Why Virgin America Values Twitter, Facebook More Than TV - Advertising Age - Digital. NEW YORK (AdAge.com) -- While discussing the rewards that Twitter and Facebook have delivered to 4-year-old Virgin America, Porter Gale, the airline's top marketer, took to its Twitter stream to validate her point.
"Further proof that Virgin America is incredible, it just sent me a $200 credit because my flight was delayed," one excited traveler had just posted. "There's a perfect example of using Twitter as a guest-service/customer retention tool," Ms. About Us. That search for understanding led us to review every reputable source of information we could find.
(Today, we monitor more than 3,000 sources.) Then we tried to make sense of all that information – much of it conflicting. We filtered out what we considered to be less relevant or useful. Then we organized it by subject and geography. FastCompany.com.