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Smart City Radio :: Episode :: Creative Tourism
This week on Smart City, we're talking about different ways of seeing a city. First we'll find out how cities can provide unique, creative experiences for their visitors from Alex Pattakos , co-editor of a new book called " Creative Tourism, A Global Conversation " In it, he and others describe how cities can offer customized, authentic and meaningful experiences to their visitors that are tied to the uniqueness and ''spirit'' of a place. And we'll revisit my conversation with Fred Dust . In his books on London and New York , Fred attempts to teach his readers how to look at the world with “eyes open” by showing them the intimacies of these cities that can be easy to miss.
Anholt - GfK Roper City Brands Index
Through a partnership with renowned government advisor and author Simon Anholt, GfK Roper Public Affairs & Corporate Communications provides an expanded City Brands Index SM ; the Anholt-GfK Roper City Brands Index SM (CBI) — the only analytical ranking of the world's city brands. Working with an innovative set of tools that helps to assess, develop and implement brand strategies across cities, we provide the global and local insights needed to move a city’s reputation forward and increase the success of its business, trade and tourism efforts. Since 1996, when he coined the term 'nation branding' and gave birth to this important field of place branding, Simon Anholt has been working with governments to help them plan the policies, strategies, investments and innovations which lead their countries toward an improved profile and reputation. A Consistent Framework for City-To-City Comparisons
Anholt-GfK Roper Nation Brands Index
The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. Now, through a partnership with renowned government advisor and author Simon Anholt, GfK Roper Public Affairs & Corporate Communications provides an expanded Nation Brands Index, the only analytical ranking of the world's nation brands. This unique collaboration combines the heritage and authority of GfK Roper's three-quarters of a century of experience in public affairs research with the expertise of Simon Anholt to offer a unique barometer of global opinion. The Anholt-GfK Roper Nation Brands Index is a cost-effective and comprehensive system for measuring and managing national reputation around the world. This powerful tool will help you to understand, measure and, ultimately, build a strong national image and identity for the government, organizations, regions, and businesses you represent.NY Times
A Greener Future? 119 Talks The environmental debate has traditionally been characterized as a conflict between economic progress and preservatio... Africa: The Next Chapter 56 Talks In June 2007, TED held its first conference in Africa, titled "Africa: The Next Chapter." Thought leaders from across... Animals That Amaze 69 Talks What do animals have to do with technology, entertainment, design and the world of ideas?
Themes
The Economist
SO YOU MAY KNOW VolunTourism 2020 Vision: 160 Million VolunTourists! From The Publisher B y the end of this decade, the United Nations World Tourism Organization (UNWTO) has estimated that roughly 1.6 billion people will be traveling on an annual basis. I would like to think that of that 1.6 billion, we can engage 160 million, or ten percent, in voluntary service during some portion of their itineraries. Too optimistic? Not in my opinion. Exactly how will it be accomplished?
Travel and Volunteer Opportunities
Marketing & Tourism Trends is a popular international e-newsletter that highlights current marketing trends, especially as they relate to the tourism industry. Published twice-monthly by Ferri & Partners, it is subscribed to by thousands of tourism and marketing executives worldwide, executives ranging from public relations and other marketing professionals to GMs and CEOs. Subscriptions are provided gratis to non-agency executives of the tourism industry. To request a subscription contact Ferri & Partners at newsletter@ferriandpartners.com . You must include your name, title, company, address and telephone number. <p style="text-align:right;color:#A8A8A8"></p>
Marketing & Tourism Trends
Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. Check out new concepts, services and products that are infused with servility, from brands like Tesco, Virgin America, IKEA, Hyundai and more… Read more »
Trendwatching
eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available. Learn more about why eMarketer does business » <p style="text-align:right;color:#A8A8A8"></p>
About Us
If Willy Wonka had gone into airport logistics instead of candy making, he'd work at Siemens Airport Center in Fürth, Germany. doesn't have an airport-technology business, per se: The facility showcases innovations from different parts of the company. Its luggage-routing system is already catching on. Which of its ideas will transform your airport experience? Check-in Your iPhone (or any mobile device) could be your boarding pass. Download your ticket's bar code to your phone, and you wouldn't even have to go to a kiosk. This is just one of the mobile amenities that Siemens has developed: Change your seat assignment on the way to the airport, reschedule a flight to make a business meeting, even switch departing airports.
