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Smart City Radio :: Episode :: Creative Tourism
This week on Smart City, we're talking about different ways of seeing a city. First we'll find out how cities can provide unique, creative experiences for their visitors from Alex Pattakos , co-editor of a new book called " Creative Tourism, A Global Conversation " In it, he and others describe how cities can offer customized, authentic and meaningful experiences to their visitors that are tied to the uniqueness and ''spirit'' of a place. And we'll revisit my conversation with Fred Dust . In his books on London and New York , Fred attempts to teach his readers how to look at the world with “eyes open” by showing them the intimacies of these cities that can be easy to miss.
Anholt - GfK Roper City Brands Index
Through a partnership with renowned government advisor and author Simon Anholt, GfK Roper Public Affairs & Corporate Communications provides an expanded City Brands Index SM ; the Anholt-GfK Roper City Brands Index SM (CBI) — the only analytical ranking of the world's city brands. Working with an innovative set of tools that helps to assess, develop and implement brand strategies across cities, we provide the global and local insights needed to move a city’s reputation forward and increase the success of its business, trade and tourism efforts. Since 1996, when he coined the term 'nation branding' and gave birth to this important field of place branding, Simon Anholt has been working with governments to help them plan the policies, strategies, investments and innovations which lead their countries toward an improved profile and reputation. Presence - Based on the city's international status and standing and the global familiarity/knowledge of the city.
Anholt-GfK Roper Nation Brands Index
The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. Now, through a partnership with renowned government advisor and author Simon Anholt, GfK Roper Public Affairs & Corporate Communications provides an expanded Nation Brands Index, the only analytical ranking of the world's nation brands. This unique collaboration combines the heritage and authority of GfK Roper's three-quarters of a century of experience in public affairs research with the expertise of Simon Anholt to offer a unique barometer of global opinion. The Anholt-GfK Roper Nation Brands Index is a cost-effective and comprehensive system for measuring and managing national reputation around the world. This powerful tool will help you to understand, measure and, ultimately, build a strong national image and identity for the government, organizations, regions, and businesses you represent.NY Times
The Economist
B y the end of this decade, the United Nations World Tourism Organization (UNWTO) has estimated that roughly 1.6 billion people will be traveling on an annual basis. I would like to think that of that 1.6 billion, we can engage 160 million, or ten percent, in voluntary service during some portion of their itineraries. Too optimistic? Not in my opinion. Exactly how will it be accomplished? Two items will be essential for success: 1) Destination-specific VolunTourism Web Portals, and 2) The Dragonfly Effect .
Travel and Volunteer Opportunities
Addressing major social problems, especially in an era of limited resources, is both daunting and enthralling. Our responses to tackling such problems, however, often serve to undermine the development sector’s impact.
What Matters, essays about topics of global importance, curated by McKinsey & Company
Graphs & Statistics Germany, Russia and the UK were the top three countries in Europe in number of internet users at year-end 2011. (Source: Internet World Stats).
New Media Trend Watch - Provided by the European Travel Commission
Read the whole thing at AdAge →
Why Virgin America Values Twitter, Facebook More Than TV - Advertising Age - Digital
Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity. Two key drivers are fueling the FLAWSOME trend: HUMAN BRANDS : Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality.
Trendwatching
eMarketer publishes data, analysis and insights on digital marketing, media and commerce. We do this by gathering information from many sources, filtering it, and putting it into perspective. For more than a decade, leading companies have trusted this approach, and have relied on eMarketer to help them make better business decisions. The Challenge We believe digital is important—really important. It's also risky, with far-reaching and unforeseen effects on business.
About Us - eMarketer
Related Stories The Future of Air Travel Robert Buckman on how air travel has changed, what trends are catching on, and what changes travelers can continue expect in the next few years. If Willy Wonka had gone into airport logistics instead of candy making, he'd work at Siemens Airport Center in Fürth, Germany. doesn't have an airport-technology business, per se: The facility showcases innovations from different parts of the company.
