12 retail trends and predictions to watch for. Mobile will show no signs of slowing down next year and we anticipate smartphones and tablets to play bigger roles in the shopping journey.
Expect to see more of the following: Loyalty apps Next year, more retailers will introduce mobile loyalty programs. Shoppers will no longer have to clutter up their wallets with physical cards. Instead, they can track and redeem their rewards using their smartphones through apps such as Collect. Mobile services Convenient services such as mobile ordering will be more prevalent. Bird On a Wire, an Auckland-based free-range rotisserie chicken joint, for instance, uses the solution to offer online and mobile ordering, and it’s worked out quite well for them. Mobile payment solutions The number of consumers adopting mobile wallets will increase in 2015, thanks to solutions offered by Google, Softcard, Apple, and most recently, CurrentC.
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If you want more of this traffic, you must learn how to optimize your images to score some of this traffic. Luckily, it’s easier than you think… once you know what to do. And that’s why we’re adding this tutorial to our WordPress SEO for everybody series. So, keep reading. Image Optimization Best-Practice #1: Alt Text When you see a picture of a baby crying, you instantly recognize what’s going on in the picture. The problem is, this instant recognition isn’t possible for search engine spiders at this time. What is image alt text? The short answer is, it’s the text that the search engine uses to understand images.
10 Must Know Image Optimization Tips - Image SEO. Image publishing guidelines - Webmaster Tools Help. With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users.
Following the best practices listed below (as well as our usual Webmaster Guidelines) will increase the likelihood that your images will be returned in those search results. Don't embed important text inside images Avoid embedding important text in images for elements like page headings and menu items because not all users can access them. To ensure maximum accessibility of your important text based content, keep it in regular HTML. Tell us as much as you can about the image Give your images detailed, informative filenames The filename can give Google clues about the subject matter of the image. Create great alt text The alt attribute is used to describe the contents of an image file.
It provides Google with useful information about the subject matter of the image. Take Action - Canadian Biotechnology Action Network - CBAN. Canadian Organic Growers - Welcome to Canadian Organic Growers! 14 Best Practices For Your eCommerce Product Pages. So folks, the customer has landed on your website, wandered around a little on the various category pages and finally clicked on a product among the sea of choices.
It’s the moment of truth and you ought to be having an awesome product page for the customer to make you any richer. You want to make sure the page is neither too simple nor stuffed with information. So here is our list of 14 best practices to make your product pages shine. 1) Big and Beautiful Images A picture tells a thousand words and more so when it comes to the product page. Small product images, on the other hand, should be treated like anathema. 2) 360-Degree View DueMaternity saw that conversions from products that featured 360 degree views increased by 27% when compared to the original, two dimensional product images. 3) Prominent Call to Action If the photo is the lead singer of your product page, the call to action (CTA) button is your front guitarist. 4) In Trust Badges we Trust.
Google Tag Manager is the web's most popular enterprise-grade tag management solution for marketers and IT teams. It lets you add or update your website tags and mobile applications, easily and for free, whenever you want. How to Start an Online Store. Steps Part 1 of 4: Developing Your Product and Business Plan.
How to Track The Impact of Your Website Redesign. When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance.
If you’re an SEO or an online advertiser who owns his or her own business, you may feel that your website needs a “face-lift” from time to time to maintain that fresh look and feel. Instead of just relying on the assumption that your website needs a re-design, why not find out a way that actually proves if your website truly needs one or not? Start an Ecommerce Store & Sell Online.