The UK is now a smartphone society. 06 August 2015.
Q&A: Selfridges' Simon Forster on the brand's multichannel retail strategy. Selfridges has just relaunched its website, part of a £40m investment over the next five years, which aims to future-proof the business. We paid a visit to Selfridges' London offices for a preview of the new site, and a chat with the company's Multichannel Director Simon Forster.
Here, he explains the thinking behind the redesign, the growth of mobile shoppers, and the challenges of presenting a luxury user experience. Could you tell us about visitor and sales volumes for Selfridges.com? At the moment we have an average of around 1m visitors per week, well over half which are on mobile devices. Birmingham City University - Sign In. How Selfridges uses digital to create extraordinary multichannel experiences. As a multichannel retailer dealing in the luxury end of the market, Selfridges has to offer customers 'connected and extraordinary experiences' across its digital and physical properties.
That’s according to the brand’s head of digital marketing Claire Higgins, who spoke this morning at the Festival of Marketing. Here’s a summary of some of the tactics Selfridges uses as part of its multichannel strategy... New website We’ve reviewed Selfridges’ £40m website before so I won’t go over it again here.
However Higgins reiterated the new focus on bold creative ideas and editorial, as well as a UI built for touch screens. The retailer currently gets 60% of traffic from tablet and mobile devices (rising to 70% on Christmas Day), so catering to these customers is vital. According to Higgins: The site is an extension of the brand and gets more visitors than our physical stores. In-store. Mock-Ups. How to Style Your Brand Planning Workbook1. Selfridges invest £40million on their new website - Reflect Digital Blog.
Selfridges have very recently undergone a radical new website upgrade.
The upmarket department store spent £40 million with intention of bringing the website in line with the experience people have of the brand in-store. Forbes Welcome. Retail Week Guides. Today’s omnichannel approach to retail It is an indication of how the transformation to an omnichannel retail market is progressing that Retail Week’s annual report on the state of the retail industry and the outlook for the year ahead has featured more discussion of omnichannel than ever before.
The reflections of the 25 retail leaders interviewed for Retail 2015 show how omnichannel issues pervade every aspect of retailing, and inform every strategic choice or management decision – whether it relates to sourcing, logistics, human resources, delivery, customer service, marketing, store management or any other area of operation. Moreover, this definitive report shows UK retailers are adroitly and successfully adapting, while simultaneously mitigating the disruption and upheaval caused by having to service multiple channels, and capitalising on the opportunities created by today’s omnichannel retail world.
RWJF - Qualitative Research Guidelines Project. Definition Triangulation involves using multiple data sources in an investigation to produce understanding.
Millennials: Self-Expression, Selfies, And Personal Branding. Last week, we tackled the fascinating subject of selfies, self-expression, and what the phenomenon of selfies means.
Is this generation simply incredibly narcissistic, or is something deeper happening? Our panel included: Samantha Estoesta, a young Millennial working in Public Interest ResearchAlbert Qian, a young Millennial working in Silicon Valley.Kiernan McGinnis, young Millennial, 2nd year student at Lehigh University, English Lit. MajorJillian Jackson, a middle Millennial and Community Manager.Tiffany Daniels, an older Millennial working in Government & Community RelationsBrian Fanzo, an older Millennial working in Social MediaJeremy Vargas, a young Millennial working in Communications This post is a recap of our discussion, with the entire hangout embedded below: The selfie statistics. What's the point of Snapchat, and how does it work? You have probably heard about Snapchat, the mobile app that allows users to send videos and pictures that self destruct after a few seconds.
Snapchat is a fun messaging app for sharing moments. You can take a photo or a video, then add a caption or doodle or lense, and send it to a friend or add it to your story to share with the world/your followers. Friends can view individual snaps for up to 10 seconds, and then it disappears. While that's all fine and dandy, many people have been left stumped by Snapchat. They can't seem to understand why someone would send brief pictures or videos to friends if they can't be saved. What's the point of Snapchat, and how does it work?
The world's most extreme selfie app comes with a catch… 6 Reasons Why Selfie-Taking Can Be Hazardous to Your Health. 6 Reasons Why Selfie-Taking Can Be Hazardous to Your Health. RWJF - Qualitative Research Guidelines Project. Introducing the feminist selfie: Women using social media to challenge oppressive ideologies, researcher says. Oh, The Humanities: Part of a series showcasing research at the Congress of the Humanities and Social Sciences this week.
Kim Kardashian and Instagram may have given selfies a bad name, but whether they’re detrimental to feminism or facilitate it is up for debate. In her research presentation for the Congress of the Humanities and Social Sciences 2015, Lianna Pisani presents “Women And Selfie Culture: The Selfie As A Feminist Communication Tool.” A communications and culture graduate student at Ryerson University, Pisani examines how women use the selfie via social media as a way to challenge oppressive political ideologies. She spoke to The National Post‘s Sadaf Ahsan. Q How did you decide to study the ethos behind women and selfies? Selfiecity. The Selfie: Making sense of the “Masturbation of Self-Image” and the “Virtual Mini-Me” Alise Tifentale, The Graduate Center, CUNY This essay reviews some of the most recent debates on the selfie phenomenon and places it into a broader context of photographic self-portraiture, investigating how the Instagrammed selfie differs from its precursors.
The Selfie phenomenon should be viewed in the light of history of photography as a sub-genre of self-portraiture and as a new subject of vernacular photography studies as well as treated as a side product of technological developments that have led to the easy availability of image-making devices and image-sharing platforms. 2014 03 07 generations report version for web. Millennials Selfies: Young Adults Will Take More Than 25,000 Pictures Of Themselves During Their Lifetimes: Report. Everyone knows young people love selfies, but now we know just exactly how much.
A recent survey from Luster Premium White, a teeth whitening brand based in Boston, calculated that the average millennial could take up to about 25,700 selfies in his or her lifetime. Ninety-five percent of young adults admitted to having taken at least one such picture of themselves. "Even a brief glance at a Facebook page, a Twitter feed or Instagram account confirms that millennials are dedicated to chronicling their lives with selfies, and they especially enjoy sharing them with their network of acquaintances," the company's CEO and cofounder, Damon Brown, said in a news release.
Apple adds 'Sharing Selfies' section to iOS App Store. By AppleInsider Staff Thursday, March 13, 2014, 07:02 pm PT (10:02 pm ET) Apple on Thursday added to its App Store a section dedicated to apps that make it easy to share "selfies," a term coined to describe self-portraits users of smartphones and other devices post to social media networks. In all, Apple lists 12 different selfie apps that either interface with existing social networks or operate independently as a sort of selfie sharing service. The category joins other App Store lists like "Best New Apps" and "Spectacular Stories: Games. " Digital Darwinism: Transforming a Business in The Selfie Era.
5 Insightful Instagram Stats You Need To Know. The Psychology of Selfies: Why We Love Taking and Viewing Face Photos. How many photos of you are on your phone right now? These days, humans take almost 1 trillion photos a year. (To put that into context, that’s more photos every few minutes than in the entire 19th century.) And lots of these photos are selfies—self-portraits, usually taken with a smartphone. As of this writing, nearly 300 million Instagram photos had been tagged with the selfie label.
Apple iOS 9 has a selfie photo folder and it's exposing everyone's vanity. Tech fans have been rushing to download the latest version of Apple's mobile operating system, but it's making them more emotional then they bargained for. One of the subtler changes in iOS 9 is the addition of a new selfie folder, which neatly collects all pictures snapped with the front-facing camera.
But seeing all these images together has provoked soul-searching in selfie-obsessed men and women, with dozens taking to Twitter to express their embarrassment at taking so many photographs of themselves. Apple iOS 9 has a selfie photo folder and it's exposing everyone's vanity. Inside Snapchat CEO Evan Spiegel's Entertainment Empire.
The Good, the Bad, and the Unexpected Consequences of Selfie Obsession. It's easy: Flip the view on your phone and hold it at a high angle, making your eyes look bigger and your cheekbones more defined. Position your thumb over the button, turn to your best side, and click.
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