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Content Marketing

SEO. Events. Spam Lawsuits. Spam is serious business.

Spam Lawsuits

So serious, in fact, that it sometimes results in expensive lawsuits. If you’re a MailChimp customer, chances are you already know this. But maybe you recently started an email-marketing project for a client—or, worse, your boss—who told you, “Look, we’re not spammers here, so we don’t have to worry about those CAN-SPAM laws.” Next time, you can hand them this guide. The Three Pillars of the Marketing Organization of the Future. The marketing organization of the future will be very different from the current structure and culture.

The Three Pillars of the Marketing Organization of the Future

The classic model, in which a marketer entrusts a single advertising agency with all communications, seems outdated. Consumers will become more demanding in the future. Within a few short years, the technical possibilities will be within every consumer’s reach. This will heighten expectations toward companies and consumer tolerance for bad products and service will become all but non-existent. Also, the initiative to come into contact with a brand will reside entirely with the consumer since technology will make it increasingly easy for consumers to shield themselves from commercial messages. Www.contentmarketinginstitute.com/wp-content/uploads/2012/02/Ultimate_Ebook-1.pdf. B2B Content2Conversion » Produce killer content that in turn produces killer results! » Resource Center. Social Media in Plain English. Selective attention test.

Selling to Millenials

Marketing Psychology/Theory. Marketing. Blogging. Mobile web.