6 Psychology Studies with Marketing Implications. In university, I chose to major in psychology because, the way I saw it, psychology is relevant to pretty much every career path.
Psychology is the study of human behavior, and there are very few jobs in the world that don’t have to do with human behavior. Unless your job is to count every grain of sand on a desert island, you’re always going to be dealing with people. In no field is the overlap between psychological theories and real-world applications more apparent than marketing. The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave. Here are six landmark experiments that reveal key insights about human behavior and the psychology of marketing. 1. Reciprocity – the idea that if I give something to you, you feel obligated to give something back to me – is a fundamental part of human nature.
Halfway through the exercise, the research assistant would leave the room and return a little while later. 2. 5 Research Studies that Will Drastically Affect How You Write Copy. When it comes to writing persuasive copy, smart writers know that the devil is definitely in the details.
Doing things correctly requires testing, testing, and more testing, but also a bit of inspiration (so that you have ideas on what to test). Today, I’m offering up some scientific research on the latter, presenting 5 academic studies on copywriting + persuasion that you can implement and test in your copy. Persuasive Writing Techniques. 5 Forms of scarcity to skyrocket your sales. Scarcity is a glorious form of persuasion and when exploited can yield incredible benefits to your conversion rate.
Here’s a Merriam Webster’s definition of scarcity… “The quality or state of being scarce; especially: want of provisions for the support of life” That’s extremely useful…but in a nutshell if you reduce the quantity supplied of a product or its availability you create a scarce product. This perceived scarcity then allows you to sell more.
Here are some clever and awesome scarcity techniques to increase sales. 1. Displaying low amounts of stock available creates a sense of scarcity. “Act Fast! 2. Revealing low stock levels is a simple and great win but the visuals could be much better. You can check the stock in your area and reserve it. Notice how it’s in stock on home delivery, out of stock in one area but only 1 left to collect in another branch close to my location. 3. Notice the 2 messages that pop up at the bottom corner. Email Copy Tested: How adding urgency increased clickthrough by 15% You have exactly 60 seconds to retweet this blog post.
If your tweet isn’t detected by our internal twitter monitoring algorithm by then, your hard drive will be completely erased. Don’t believe me? That is probably because I’m lying. I have no way to erase your hard drive and no algorithm (I know of) that tracks whether you will retweet this post. I’m feeding you a false sense of urgency to get you to take an action. The truth is, urgency is a powerful copywriting tool. But when used authentically, urgency can be quickly added to almost any piece of copy for a lift in conversion. For example, here is a recent email test for a MarketingExperiments Web clinic invite: In this test, all we added was three words near the call-to-action to intensify the urgency of the click.
The 8 Questions That Create Perfect Landing Page Copy. Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing landing page copy.
It’s probably also safe to assume that you’ve come to the realization that writing highly effective landing page copy can be quite a daunting task. If I’m right, then you’re in luck! These 8 simple questions will kick start your writing and guide you through the process of crafting high impact landing page copy that converts.
The questions are divided into two groups: 4 you should ask yourself before you start writing your first draft, and 4 you should ask yourself after you’ve written your first draft. But let’s kick things off with a case study! Case Study: Saxo Bank PPC Landing Page You can skip straight to the questions if you prefer. Client: Denmark-based online investment bank Saxo Bank. Product: An award-wining online currency-trading platform sold via their sister site Forextrading.com. Optimization Goals: