Canada tops globe in Internet usage. It might be the long winters, or the national pastime of keeping tabs on Justin Bieber.
Whatever the reason, Canadians are spending more time online than any other country, including highly wired societies such as China, South Korea and the United States. The average Canadian spends about 45 hours a month browsing the Internet, according to new figures from ComScore Inc. The majority of that time is spent on social networking sites such as Facebook. Their voracious appetite for all things Internet has huge implications for advertisers and media companies, with digital advertising spending targeted toward Canadians surpassing $2.5-billion last year. This year, companies are scrambling to measure the effect of all that spending. “We’ll likely see far great adoption of tools that help validate ad delivery,” the report read. The average Canadian sits in front of their computer for a whopping 45.3 hours a month, taking in content from some 98 websites. 10 Facebook Page Timeline Cover Examples. By Jason Keath on Feb 29, 2012 Facebook pages got Timeline today.
And many brands have already set up their cover images as a major branding opportunity. Here are a few quick examples of the ones we have already seen this morning. Facebook Expands Media Sharing on Timeline - Too Much Content, Not Enough Social? One of the intriguing aspects of Facebook Timeline, ever since the initial launch last September, is how it highlights the media you consume.
Music you listen to, videos you watch, newspapers and books you read, and (more recently) images you "pin" on Pinterest. Facebook termed the concept frictionless sharing, because it allows you to automatically share with your friends the media you consume. Earlier this month, Facebook added new third party apps to its platform. Now, a change to Timeline itself has made media sharing even more prominent. The right-hand half of my Timeline is now dominated by my favorite third party media apps: Rdio, Pinterest, Goodreads. Social Media: 2. Who Uses Them? (2010-05E) The 10 Most-Followed Brands on Pinterest. The latest (and most fascinating) stats on Twitter. Google to Sell Heads-Up Display Glasses by Year's End. The 20 most interesting social media stats and insights of 2012. The year's not even two months old and already we've seen a number of big splashes in the social media scene.
Here are the top stats so far. By Adam Vincenzini | Posted: February 20, 2012. Beyond Facebook: The Rise Of Interest-Based Social Networks. Editor’s Note: This guest post is written by Jay Jamison, a Partner at BlueRun Ventures, who focuses on early stage mobile, consumer and enterprise investments. He also serves on the boards of AppCentral, AppRedeem, Foodspotting, and Thumb.
You can follow Jay on Twitter @jay_jamison or read his blog at www.jayjamison.com. With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. Old Dogs New Tricks and Crappy Newspaper Executives. (Speaking notes for an address to the Canadian Journalism Foundation Toronto, Canada, 2/16/2012) Good evening.
I’m old media. This is my 36th year as a newspaper man – apologies – my 36th year as a multi-platform news executive. Strategy - Five Trends B2B Marketers Need to Understand to Succeed in 2012. To learn how to defeat their enemies, kings and other rulers once relied on soothsayers who read animal entrails or on astrologers who charted the stars to divine the future.
More recently, farmers (and others) relied on the Farmers' Almanac to decide whether that new winter coat or snow blower would be a good or bad investment. Gaining a glimpse into what tomorrow holds has always been a strategic advantage. Fortunately, today we have something a little better than entrails or stars to guide us—namely, hard data. Although statistics and the trends they reveal may not always be entirely accurate (ask any stockbroker about that), they certainly give us a quantifiable advantage when making decisions about strategies and tactics for the future. With that advantage in mind, consider the following five significant trends that will affect B2B marketers in 2012, according to GlobalSpec.
5 Key Trends Supercharging Today's Digital PR. In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly. Recently, I had an opportunity to speak about the opportunities and trends in digital public relations at the PR News Digital Summit. Pinterest: How Do U.S. and UK Users Compare? [INFOGRAPHIC] If you've spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies.
But some data compiled by Visual.ly sheds light on the interesting differences between U.S. and UK Pinterest users. Facebook and Its Users, Mutually Dependent. The Washington Post, Recast for a Digital Future. Search Engine Marketing - Four Keyword Research Mistakes to Avoid at All Costs. Doing keyword research is like being a detective: you're always searching for those tiny, but valuable clues that decide the fate and future of a case you are handling.
You can never arrive at a conclusion without clues and evidence, so you should master keyword research if you are serious about the words "sales," "profit," and "conversions. " Many webmasters make common keyword research mistakes and are later surprised that their campaigns are not producing results. They have all the technical details, data, scope, and so on, but one small mistake sinks the entire ship. H&M Has the Most-Followed Brand Page on Google+ Fashion retailer H&M has beat out heavyweights Pepsi, Starbucks and Coca-Cola to become the most-followed brand on Google+.
In a testament to the network's viability as a marketing vehicle, Google, the former number one on Google+, is now number 13. LinkedIn Hits 150 Million Members. LinkedIn on Thursday announced it has 150 million members in its network, a 20 million increase over November.
The figure was disclosed in a press release the company issued Thursday announcing its fourth quarter and full-year 2011 results. Q&A: Foursquare CEO Dennis Crowley on What He's Learning From Twitter and What's Next. Foursquare, about to celebrate its third birthday, is big but not huge. It has signed up 15 million users, hired over 100 employees and now boasts several million check-ins per day. That is impressive work for three years, but it must keep growing. To do so, Foursquare co-founder and CEO Dennis Crowley says the company is in the process of redesigning its mobile app for a broader audience, disassembling it and trying to put its features back together in a way that's more useful and interesting.
Cool Infographics - Blog. 7 ways to use Pinterest to promote your business. Image centric social networks are rapidly gaining market share due to their high engagement levels. Everyone apparently loves an enticing photo. Pinterest has become the social media network to watch after growing more than 4,000 percent in the last six months. At an average of 88.3 minutes per visitor, it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes). Startup Lessons. Learning the hard way. Social Media Trends With Benefits in 2012. Facebook Timeline Brand Pages Are Here [PICS] With Facebook Timeline's takeover of personal profiles complete, the social networking giant is unleashing its latest greatest invention upon brand Pages, too. 7 things PR pros should know about the shifting media landscape. Employers and Brands Use Gaming to Gauge Engagement.
Facebook Releases Moviemaking App to Demystify Timeline. Why Pinterest Should Be of Interest to Brands. 69 percent of smartphone users access web every day. What Is Gamification and How Does It Support Marketing? The Internet Data We Would Like the Right to Forget. Lp.wildfireapp.com/Wildfire2012SocialMarketingTrendForecast.html?mkt_tok=3RkMMJWWfF9wsRoluqnBZKXonjHpfsX56OsqXKW%2FlMI%2F0ER3fOvrPUfGjI4CTspkI%2FqLAzICFpZo2FFPE%2ByReolS%2Fw%3D%3D. YouTube hits 4-billion daily videos. YouTube is now streaming 4-billion videos a day, a 25% increase over the past eight months, according to a report from Reuters. The number represents daily videos viewings across all platforms including mobile devices and PCs. The company has also revealed that roughly 60 hours of video are now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May 2011.
YouTube is seen one of Google Inc’s key opportunities for generating new sources of revenue outside its traditional internet search advertising business. Kapture lets merchants reward users for sharing pictures online. Technology Will Kill. 5 Tips to Avoid Shiny Object Syndrome. Big Data is watching you. Welcome to Web 3.0, The Contextual Web. Report: Companies average 178 social media accounts. New Year Tech Predictions.
Social media in 2012: the experts' view. Social Media: Five Facts to Bank On in 2012. 6 Social Media Networks to Watch in 2012 plus Infographics. The next big prophet: A social network soothsayer. Why I'm Betting on PR. Corporate comms trends to watch in 2012. 5 Tech Trends to Watch in 2012. 4 Significant Social Media Trends To Watch For In 2012. 5 social network predictions for 2012. Eight Social Media Trends for 2012. Top 5 Social Media Trends for 2012. Why Kred Might Be Your Go-To Tool for Influence Measurement. Six Social Media Trends for 2012 - David Armano.
10 Predictions for B2B Marketing in 2012 (Part 2) 5 Major Trends That Changed Digital Entertainment in 2011. Climb the Social Business Hierarchy of Needs: LeWeb Keynote, 2011.