How to create meaningful User Personas? "Don't try to please everyone.
There are countless people who don't want one, haven't heard of one or actively hate it. So what? "- Seth Godin There are numerous publications on the web about how to create Buyer and User Personas, but most of them lack the insight on creating ones that actually matter, are meaningful to your business and can drive change. With more and more companies moving from product based to customer centric marketing the question becomes even more relevant. Think about all the users or potential customers that land on your website or other digital properties – they have different characteristics, goals, and pain points. How a meaningful Buyers persona is created?
AnalyzeThe first step is analyzing your target audience. Define GroupsOnce you have gathered all of the necessary data you should categorize it into meaningful groups. Avoid Common Pitfalls Relying Only On DataUsing analytics is a good way to gain insight, but don't rely solely on them. The Importance of Tying Personas to Wireframes. By Barnabas Nagy on 03/22/12 at 10:43 am Do you design wireframes without knowing who your users are?
Knowing the type of user who uses your interface is important in designing a great user experience. The best way to do this is to create personas. Personas - the definitive guide. Introduction Conducting user research can produce some amazing insights... but how do you communicate these findings to the rest of your team?
This is where personas can step in. Personas, when used effectively can communicate the results of user research in ways that means the results are taken into account throughout the design/development cycle. Why have personas? The first step for a user centered design process is to conduct user research. Persona Format. Fluid Persona Format This persona format was created to organize information in the Fluid Personas.
The format chosen was based on the competitive analysis of many persona examples below. Page 1: Summary Page 2: More Details Comparative Analysis Todd Warfel Example Persona From: Positives Nice categorization: "The Moderately Seasoned Professional" Nice tagline: "I'd like to see a good, better, best. " Negatives Persona doesn't have a ton of personal details, so he may not be as humanized as he could be.
Night Beacon » Personas. Personas Methodology After interviewing 8 people and building up our affinity walls, we found several interesting similarities between our interviewees.
To examine the similarities in greater depth, we decided to take two more steps before establishing our personas, which are: Behavioral variables chartsBehavioral variables map In our behavioral variables charts, we categorized our interviewees’ answers as notes into several main issues from our green labels in the affinity wall, such as background, walking habits, health issue, and so on. Behavioral Variable Chart (download the full pdf version) In the next step, we examined and categorized the features of interviewees and put them into a level bar for each category. Behavioral Variable Map (download the full pdf version) Detailed Descriptions. Personas. Our discussion in class about different personas was really interesting.
Our minds seem to want to categorize ideas and things as a means of simplifying data. It is odd that we do that with complex human beings in order to create simplicity and I do think it undermines the creative human mind, but I understand why we do this. We talked about the "soccer mom" and "joe the plumber" and in class, we are organizing professors into different types.
I think that this is all good and well, but probably the cheapest way of organizing humans. Sample_personas. Personas: The Foundation of a Great User Experience. Today's consumers are demanding more from companies.
Customers expect products, services, and information that are timely and catered to their specific needs and desires. Traditionally, companies develop and market products based on market segmentation and demographics, assuming that the features, functionality and messaging will meet the needs of all of the customers in that demographic—a "one size fits all" mentality. However, as the marketplace shifts from a mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. "What Is a Persona? A persona represents a cluster of users who exhibit similar behavioral patterns in their purchasing decisions, use of technology or products, customer service preferences, lifestyle choices, and the like. Persona (user experience)
In marketing and user-centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way.
Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Benefits of Personas. Develop Personas.
Project Management (4) A project plan takes into account the approach the team will take and helps the team and stakeholders document decisions made regarding the objective, scope, schedule, resources, and...
Creating an interdisciplinary team with the right mix of skills is vital to the smooth and successful execution of any project. Team members may be able to cover multiple roles or there may... Use your kick-off meeting to discuss the business case related to the site, the vision and mission based on user and organizational goals, and the vision for the site moving forward. Website requirements are a list of necessary functions, capabilities, or characteristics related to your website and the plans for creating it. User Research (14) When reporting results from a usability test, you should focus primarily on your findings and recommendations that are differentiated by levels of severity. Usability Evaluation (14) Information Architecture (4)