Conciliacion. Beyond Bias. A version of this article appeared in the Autumn 2015 issue of strategy+business. Illustration by Lincoln Agnew Imagine that you are hiring an employee for a position in which a new perspective would be valuable. But while reviewing resumes, you find yourself drawn to a candidate who is similar in age and background to your current staff. You remind yourself that it’s important to build a cohesive team, and offer her the job. Or suppose that you’re planning to vote against a significant new investment. These are examples of common, everyday biases. On the whole, biases are helpful and adaptive. People overestimate the degree to which they can control negative effects of a disaster, and underestimate the time and effort it would take to prepare.
A number of biases occur so often, in so many contexts, that cognitive scientists have given them names. Common Biases Similarity Outgroup Bias: Perceiving people who are different from you more negatively. Expedience Experience Distance Safety. Shouston. Management.
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