Color Hex - ColorHexa.com. Colors. Color Thief. Color Scheme Designer 3. Understanding the Qualities and Characteristics of Color. Moving on from our previous article on defining and recognizing colors, let's now explore the qualities and characteristics of colors. Red A part of the warmer color family, the primary color red is a strong, emotionally-intense color. Naturally enhancing the metabolic rate in people, it has also been shown to increase respiration rates and blood pressure when people are exposed to it. It's used in traffic systems a lot (think road signs and traffic lights) as red is a high-visibility color which has plenty of impact.
Some associations of the color red include: energypositivityactionwardangerstrengthcourage, andall things intense and passionatelove, sex, passion, desire What is interesting about red is how it has two almost-direct opposite associations: love and war. In other cultures, red has completely different meanings. When using red, it's often wise use it more as an accent color than a focal color for the whole of a website. Orange Some associations of the color orange include: Yellow. Color wheel | Color schemes.