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Pearltrees. PEARLTREES STUFF. Answers. Inc Article by Josh. As a business owner, you're used to calling all the shots, so it can be infuriating when the Internet seems like a vast, uncontrollable forum for customers to heap criticism on your company. Getting a rave review on an obscure website but being unsure of how to highlight it as an example of your devoted customer base and quality services can be just as frustrating. Many businesses get caught up in the frenzy over social media such as Twitter and Facebook, while neglecting review and answer sites.
Comprehensive surveillance of review sites could save you the cost of consultants and focus groups, and allow you to interact directly with customers to manage and monitor your company's reputation. Responding to criticism, within limits, and posting answers to online queries in your industry can bring in new and repeat customers if done properly. Some key sites in this field to familiarize yourself with are Yelp, Yahoo! The upside of Yahoo!
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