The 1% rule
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Pie chart showing the proportion of lurkers, contributors and creators. In Internet culture , the 1% rule or the 90–9–1 principle (sometimes also presented as 89:10:1 ratio) [ 1 ] reflects a hypothesis that more people will lurk in a virtual community than will participate .
close Sean founded Ant’s Eye View's Austin practice, where he launched special practices, developed business and oversaw project delivery. He has worked extensively in marketing operations, brand management, customer service, product development, strategy, process design and measurement projects. Before Ant's Eye View, Sean worked with Dell and pioneered a Social Media Model to improve global brand health, customer service models, and Dell's overall culture.
Summary: In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background. In contrast, a tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity. This phenomenon of participation inequality was first studied in depth by Will Hill in the early '90s, when he worked down the hall from me at Bell Communications Research (see references below). When you plot the amount of activity for each user, the result is a Zipf curve , which shows as a straight line in a log-log diagram .
Tous ceux qui cherchent à introduire les nouvelles pratiques de travail collaboratif en ligne dans l'entreprise devraient avoir cette loi à l'esprit.
La règle dite « 90-9-1″ est passablement connue mais, curieusement, si j’en crois mes recherches sur Google, on la trouve peu mentionnée sur les sites français. Elle est pourtant importante, en particulier si vous êtes un entrepreneur à l’initiative d’un site de type 2.0. Les sites de type 2.0, ce sont des sites qui invitent les internautes à créer du contenu : Wikipédia, Blogger, YouTube, Flickr… Ces sites comptent trois types d’utilisateurs :