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close Sean founded Ant’s Eye View's Austin practice, where he launched special practices, developed business and oversaw project delivery. He has worked extensively in marketing operations, brand management, customer service, product development, strategy, process design and measurement projects. Before Ant's Eye View, Sean worked with Dell and pioneered a Social Media Model to improve global brand health, customer service models, and Dell's overall culture. The Model has been cited by books, periodicals and university research for its innovation. Sean led strategy and execution of channel mix (online, phone, retail), pricing/promotion, and marketing communications.

10 Outstanding Social Media Infographics | @NowSourcing.Com Nobody has time to read anymore, right? Every day we are all inundated with more and more information overload coming from credible and yet to be verified sources. Where can Internet users find relief? Answer: the infographic. Update: Check out our infographic design services 1 – World Map of Social Networks Let’s start at the 50,000 foot view, shall we? (Source) 2 – Age Distribution on Social Network Sites Is age distribution targeting more your thing? (Source) 3 – Social Media Periodic Table of Elements As we previously reported, our friend and fellow Advertising Age Power 150 member Eyecube created another great visualization called the social media periodic table of elements: (Source) 4 – The Conversation Prism No social media infographic collection would be complete without Brian Solis’ Conversation Prism: 5 – The Boom of Social Sites put together an outstanding visual showing both the size and timeline of social communities: (Source) 6 – Make Social Media Work For Your Company

Depuis quelques jours, j’essaie de devenir le nouveau maire du XVIIIe arrondissement, à Paris. Pas facile, la place est prise. Non, pas par Daniel Vaillant, prédécesseur de Nicolas Sarkozy au ministère de l’intérieur et actuel détenteur de l’écharpe montmartroise dans la vraie vie. Dans mon monde, la future ex-mairesse se nomme Fabienne L. Je prépare donc un coup d’Etat, mais rien d’antidémocratique: Fabienne L. n’a acquis son titre qu’en se rendant deux fois à la mairie. Pour pimenter le jeu, Foursquare a ajouté un système de médailles et de hochets, les badges à collectionner: Gym Rat (si vous avez fréquenté dix lieux sportifs), Pizzaiolo (si vous avez mangé 20 fois dans une pizzeria), SXSW (si vous avez assisté à la conférence South by Southwest) ou Jobs (si vous êtes allé 3 fois dans une boutique Apple). L'assertion repose, évidemment, sur l’hypothèse que les utilisateurs signalent des lieux commercialement intéressants et plus simplement disent la vérité.

Worldwide Advertising On Social Networks Estimated To Hit $3.3 Billion In 2010 Social networks worldwide are estimated to bring in $3.3 billion in advertising dollars this year, according to updated estimates by eMarketer. That number represents a 31 percent increase from 2009′s $2.5 billion. A full 39 percent of that amount, or $1.3 billion, will go to Facebook. In the U.S., social ad spending is estimated to rise 20 percent to $1.7 billion. The big market share loser in social ads this year is MySpace, whose share is estimated to drop from 32 percent in 2009 ($445 million) to 19 percent in 2010 ($323 million).

Just how much Traffic Does Techcrunch send to your website or blog One thing that bugs me is that when people build cool apps or launch web based services their marketing plan doesn't really extend past trying everything in their powers to get on Techcrunch. It is the world's biggest tech blog with nearly 4 million RSS subscribers alone but we wanted to take a look and see how that translated in pure traffic terms after we got featured on the there on Wednesday. Just remember that this is just from the 24 hours the article was featured on the site and there is still plenty of traffic coming even today... Overall As you can see the traffic numbers are fairly small. Geographic Spread Referring Sites The site was getting traffic from lots of different places that day and you can see from the following chart just how important Twitter is in the overall picture and where Techcrunch slots in the bigger picture... RSS Readers Facebook Interaction Summary You should try and get covered on Techcrunch.

Models of collaborative tagging Many have argued that social tagging or collaborative tagging systems can provide navigational cues or “way-finders” [1][2] for other users to explore information. The notion is that, given that social tags are labels that users create to represent topics extracted from Web documents, interpretation of these tags should allow other users to predict contents of different documents efficiently. Social tags are arguably more important in exploratory search, in which the users may engage in iterative cycles of goal refinement and exploration of new information (as opposed to simple fact-retrievals), and interpretation of information contents by others will provide useful cues for people to discover topics that are relevant. One significant challenge that arises in social tagging systems is the rapid increase in the number and diversity of the tags. As opposed to structured annotation systems, tags provide users an unstructured, open-ended mechanism to annotate and organize web-content.

Social Media Today | Media and Political Marketing- There Is No A presumption common to much of the political news coming out the U.S. these days is that voters have rejected party politics to be "independents," and that these voters represent a vast "middle" from which candidates must draw. Good luck with that. I'd argue that these voters have instead migrated to various extremes, and that the only thing they may share in common is an unredeemable distrust and impatience with government. To characterize the political expectations of these extremists as a "middle" of anything other than chaos is a fantasy invention and easy excuse for cable talk show hosts; I think there's something far deeper going on, and it involves the changing way people (voters or consumers) relate to institutions, whether government or business: We seem to be far more interested in what they do wrong than what they do right, and our doubts on their capacity for the latter are matched only by our suspicions of the former. Link to original post

Technologies du Langage: Web: La mort des blogs ? Réaction de Sk Mon billet sur la mort des blogs (ou pas : le titre comportait un point d'interrogation !) a suscité pas mal de commentaires et de réactions ici ou sur d'autres blogs (voir également la suite de ce billet ici). Fréderic Montagnon (Overblog) a apporté des éléments très pertinents au débat. C'est maintenant l'équipe de Skyrock qui m'envoie des précisions tout à fait intéressantes, que je publie ci-dessous in extenso. Ces réactions (et les vôtres !) font apparaître si besoin était que les blogs en général ne sont pas encore à l'agonie, et constituent encore un lieu de discussion et de réflexion. Comme vous le verrez, la réponse de Skyblog réouvre le débat sur les indicateurs de notoriété tel que Google Trends, de trafic et/ou d'audience comme Alexa ou Comscore (j'en ai discuté plus en détail ici). Je vous laisse lire, et commenter. La parole à Skyrock, donc, en les remerciant de bien vouloir participer au débat :

If Facebook, Twitter, And Foursquare Were A Part Of Soap Operas [Videos] It’s hard to imagine anything more vapid than a daytime soap opera. They’re seriously the worst things in the world. But they’re also great for parody as LG is obviously aware. Whatever Happened to the Top 15 Web Properties of April, 1999? As I quietly lamented (or at least noted) the impending death of GeoCities today, I wanted to double-check my memory that it was once one of the very largest sites on the Web. Yup–ten years ago, in April 1999, Web measurement company Media Metrix rated it as the sixth largest online property. Which got me to wondering: How many of 1999′s Web giants remain gigantic today–assuming they still exist at all? That’s a relatively easy question to answer, since the Media Metrix report (which is now conducted by ComScore) still comes out monthly. Here are Media Metrix’s top 15 Web properties (ie, networks of related sites) for April 1999. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10, AltaVista (11 million unique visitors): The original hot search engine is now a sad front end for Yahoo Search, and therefore presumably rolled up into Yahoo’s ComScore numbers. 11. 12. 13. 14. 15. So who replaced all those companies that fell out of the top 15 over the past decade? 1. 5. 8. 9. 10. 11. 12. 13.

Information foraging Information foraging is a theory that applies the ideas from optimal foraging theory to understand how human users search for information. The theory is based on the assumption that, when searching for information, humans use "built-in" foraging mechanisms that evolved to help our animal ancestors find food. Importantly, better understanding of human search behaviour can improve the usability of websites or any other user interface. History of the theory[edit] In the 1970s optimal foraging theory was developed by anthropologists and ecologists to explain how animals hunt for food. It suggested that the eating habits of animals revolve around maximizing energy intake over a given amount of time. Details of the theory[edit] Information scent[edit] Information diet[edit] Some tendencies in the behaviour of web users are easily understood from the information foraging theory standpoint. Models of information foraging[edit] Sources[edit] Notes[edit]

Twitter awareness/engagement ratio: a pillory or a pedestal for I was riffing with Mike Baldwin yesterday about how social media is impacting upon the dynamics of the relationship between awareness and engagement. Mike has said he will blog about this topic at some point, and I look forward to reading it. Our conversation reminded me of a post by David Bradley on SciScoop last November shortly after the launch of Twitter lists wherein David divided the number of lists leading science tweeters were featured in by their follower count in order to derive a ‘Twitter respect ratio for science’. I thought it would be fun to do something similar for pharma. Firstly, the caveats. As the numerical fumbling below ably demonstrates, I am not a statistician. I am describing the product of dividing pharma’s Twitter list citations by its follower count as an awareness / engagement ratio, which I have expressed a percentage. This observation merits a little unpacking. Hence AZHelps currently appears to be particularly good at creating awareness of its activity.

@Patrice : à mon avis pearltrees n'est pas un lieu de création stricto sensus. C'est plutôt un lieu d'organisation de l'information. Est-ce que classer de l'information c'est créer une nouvelle information ? ça se discute.... by sylviane Jun 27

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