Media Landscape
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The largest ever global research project into people's online activities and behaviour - Digital Life - was launched today, 'digital day' by TNS, the world's biggest custom research company. Covering nearly 90 per cent of the world's online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world's online behaviour. Core data from the study is being made publicly available via an interactive website - www.discoverdigitallife.com . "This study covers more than twice as many markets as any other research," said TNS Chief Development Officer Matthew Froggatt .
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London, UK – March 16, 2012 BIBO, a supplier of domestic water filtration systems to the UK market, has selected Bite Communications to manage its UK PR as it ramps up its communications strategy. Bite will educate consumer media on BIBO’s superior water filtration offering, the benefits it brings to the consumer and the astounding customer service that the company offers. It will also look to profile BIBO’s founder Jonathan Brown, who still installs a significant number of his machines in client properties. BIBO is a multi-stage water filtration system that dispenses instant boiling and chilled water, designed specifically for the UK kitchen. “The filtered water market continues to be extremely competitive with brands fighting to stand out.
TNS Digital Life – “The Worlds Largest (digital) Survey EVER”! :: Bite Communications
We are all living through the long reboot of the traditional media and news business. Being in the midst of the change makes it difficult to recognize on a daily basis exactly where the broad media world (publishers of news and information via broadcast, print and digital channels and platforms) will end up any time soon. It's too easy to shake our heads at the apparent resistance of the newspaper industry to change while the business disintegrates. While there may be resistance (there is in every established business), there are plenty of smart people inside that industry exploring answers.
