Media Landscape
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LONDON , Oct. 10 /PRNewswire/ -- New website showcases data from largest ever online research project covering 46 countries and 90% of world's online population Launched on 'digital day', first survey reveals major differences in online attitudes and behaviour: Online is now the media of choice Mature markets being left behind online as emerging markets become more active Increase in mobile use as consumers seek greater access to social networking on the go The largest ever global research project into people's online activities and behaviour - Digital Life - was launched today, 'digital day' by TNS, the world's biggest custom research company. Covering nearly 90 per cent of the world's online population through 50,000 interviews with consumers in 46 countries, the study reveals major changes in the world's online behaviour.
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We are all living through the long reboot of the traditional media and news business. Being in the midst of the change makes it difficult to recognize on a daily basis exactly where the broad media world (publishers of news and information via broadcast, print and digital channels and platforms) will end up any time soon. It's too easy to shake our heads at the apparent resistance of the newspaper industry to change while the business disintegrates. While there may be resistance (there is in every established business), there are plenty of smart people inside that industry exploring answers.
