Step by step seo guide. How-To SEO Step by Step Guide: Google Optimization Methodology.
Link Building. Keywords. Your Seo Tips – Find the best information about Seo, Seo tips, Seo Guides, and seo strategy. Home | Web Design, Hosting, Marketing, Social Media, & SEO. SEO Strategies. Search engine optimization. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Methods. Approaching SEO In 3 Steady Steps | Best SEO Software Reviews. Disadvantages Of Having Too Much Content And Too Many Links On A Website | Starting Small Business. Starting or updating an SEO campaign - Ask yourself these questions | Adventures of a New Business Owner.
In my article, Search Engine Optimization (SEO) – How to Improve Your Rankings, I covered several different areas you should focus on to improve your search engine ranking results, but one of the areas I do not touch on is the planning stages. In this blog post I am going to cover several questions you should ask yourself before you either start or change your search engine optimization (SEO) program for your small business. 1. What is your goal and strategy? Obviously you would like to increase your rankings, but in what areas specifically?
Who is your target market? Do you want to target highly competitive keyword phrases? If so what other search phrases could you possibly target? All of these questions are very important to consider in developing your goals and strategy. 2. It is important to understand what you have already done and what worked and did not work. 3. A strategic approach to natural backlink expansion | Starting Small Business. Gravity Search Marketing: Expert SEO & Social Marketing Services. SEO/SEM. Search Engine Marketing FAQ. Seo. SEO. Small Biz New Year’s Resolution: 7 Ways to Improve SEO in 2012. One of the biggest problems small businesses face in today’s roller coaster economy is how to develop implement marketing that works on a tight budget. In a bid to get new customers and to retain current customers; a strategic marketing plan is required. One key aspect to a strategic marketing plan is search engine optimization.
I know, many small businesses are already doing SEO, but they can make more improvements to their SEO strategies and make their websites easier to find on search engines. SEO is important and became more sophisticated over the years. The main objective of SEO is the adaptation of certain practices and procedures that could help a website to increase its rankings on popular search engines such as Google. Here are seven ways to improve SEO in 2012: 1. 2. 3. 4. 5. 6. 7.
These are few tips that may help you to improve SEO of your website and will hopefully generate sales and profit from search engine rankings. Thank You For Downloading SEO PowerSuite. SEOmoz. 21 Tactics to Increase Blog Traffic (Updated 2012) It's easy to build a blog, but hard to build a successful blog with significant traffic.
Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed. NOTE: This post replaces a popular one I wrote on the same topic in 2007. . #1 - Target Your Content to an Audience Likely to Share When strategizing about who you're writing for, consider that audience's ability to help spread the word. If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers.
. #3 - Make Your Blog's Content SEO-Friendly.
SEO: The Free Beginner’s Guide From SEOmoz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.
Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like: How Search Engines Work - The Beginners Guide to SEO. Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant.
Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links. Crawling and IndexingCrawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web. Providing Answers Providing answers to user queries, most frequently through lists of relevant pages that they've retrieved and ranked for relevancy.
The link structure of the web serves to bind all of the pages together. Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web. How People Use Search Engines - The Beginners Guide to SEO. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users.
We like to say "Build for users, not search engines. " When users have a bad experience at your site, when they can't accomplish a task or find what they were looking for, this often correlates with poor search engine performance. On the other hand, when users are happy with your website, a positive experience is created, both with the search engine and the site providing the information or result.
What are users looking for? "Do" Transactional Queries - Action queries such as buy a plane ticket or listen to a song. When visitors type a query into a search box and land on your site, will they be satisfied with what they find? It all starts with the words typed into a small box. Why invest time, effort and resources on SEO? Why SEO is Important - The Beginners Guide to SEO. An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does.
SEO helps the engines figure out what each page is about, and how it may be useful for users. A Common Argument Against SEO We frequently hear statements like this: “No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. But Wait... Imagine you posted online a picture of your family dog. Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest.
The Limits of Search Engine Technology The major search engines all operate on the same principles, as explained in Chapter 1. 1. Interpreting Non-Text Content 2. 3. The Basics of SEO Friendly Design and Development - The Beginners Guide to SEO. Search engines are limited in how they crawl the web and interpret content. A webpage doesn't always look the same to you and me as it looks to a search engine. In this section, we'll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. This is an excellent part of the guide to share with your programmers, information architects, and designers, so that all parties involved in a site's construction can plan and develop a search-engine friendly site. In order to be listed in the search engines, your most important content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine spiders, despite advances in crawling technology.
The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place it in the HTML text on the page. Seeing Like a Search Engine Whoa! How To Do Keyword Research - The Beginners Guide to SEO. It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not always about getting visitors to your site, but about getting the right kind of visitors. How to Judge the Value of a Keyword How much is a keyword worth to your website?
Even the best estimates of value fall flat against the hands-on process of optimizing and calculating ROI. Understanding the Long Tail of Keyword Demand Going back to our online shoe store example, it would be great to rank #1 for the keyword "shoes" ... or would it? Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle.
How Usability, Experience and Content Affect Search Engine Rankings – The Beginners Guide to SEO. The search engines constantly strive to improve their performance by providing the best possible results. While "best" is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common: Easy to use, navigate, and understand Provide direct, actionable information relevant to the query Professionally designed and accessible to modern browsers Deliver high quality, legitimate, credible content Despite amazing technological advances, search engines can't yet understand text, view images, or watch video the same way a human can.
Thus, in order to understand content they rely on meta information (not necessarily meta tags) about sites and pages in order to rank content. Web pages do not exist in a vacuum - real human beings interact with them. On Search Engine Rankings Signals of Quality Content 1. 2. 3. For Search Engine Success Search intent comes in a variety of flavors...
Transactional Searches. What is Link Building? Strategies & Examples - The Beginners Guide to SEO. A lot of the methods you'd use to build links will also indirectly build your brand. In fact, you can view link building as a great way to increase awareness of your brand, the topics on which you're an authority, and the products or services you offer. Once your target audience is familiar with you and you have valuable content to share, let your audience know about it! Sharing your content on social platforms will not only make your audience aware of your content, but it can also encourage them to amplify that awareness to their own networks, thereby extending your own reach. Are social shares the same as links? No. But shares to the right people can result in links.
Social shares can also promote an increase in traffic and new visitors to your website, which can grow brand awareness, and with a growth in brand awareness can come a growth in trust and links. Trustworthiness goes a long way That last point is what we're going to focus on here. SEO Tools and Search Engine Services - The Beginners Guide to SEO. SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance. These free resources provide data points and opportunities for exchanging information with the engines that are not provided anywhere else. Below we explain the common elements that each of the major search engines support and identify why they are useful. 1.
Sitemaps Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. You can read the full details of the protocols at Sitemaps.org. Extensible Markup Language (Recommended Format) This is the most widely accepted format for sitemaps. Really Simple Syndication or Rich Site Summary Easy to maintain. Txt Text File Extremely easy. 2 Robots.txt The following commands are available: Disallow Sitemap Indicates the location of a website’s sitemap or sitemaps.
Myths & Misconceptions about SEO and Search Engines - The Beginners Guide to SEO. Over the past several years, a number of misconceptions have emerged about how the search engines operate. For the beginner SEO, this causes confusion about what's required to perform effectively. In this section, we'll explain the real story behind the myths. In classical SEO times (the late 1990's), search engines had "submission" forms that were part of the optimization process. Webmasters & site owners would tag their sites & pages with keyword information, and "submit" them to the engines. Soon after submission, a bot would crawl and include those resources in their index.
Unfortunately, this process didn't scale very well, the submissions were often spam, and the practice eventually gave way to purely crawl-based engines. You can still sometimes find submission pages (here's one for Bing), but these are remnants of time long past, and are essentially useless to the practice of modern SEO. Ever see a page that just looks spammy? It's not enough just to rank for a query. Errors. Measuring & Tracking Success of your SEO Strategy - The Beginners Guide to SEO. They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links and more to help analyze their SEO strategy and create road maps for success. Although every business is unique and every website has different metrics that matter, the following list is nearly universal.
Note that we're only covering those metrics critical to SEO - optimizing for the search engines. Every month, it's critical to keep track of the contribution of each traffic source for your site. Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, etc.Referral Traffic: From links across the web or in trackable email, promotion & branding campaign linksSearch Traffic: Queries that sent traffic from any major or minor web search engine Knowing both the percentage and exact numbers will help you identify weaknesses and serve as a comparison over time for trend data.