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We have developed a simple search engine optimization methodology that you can use to optimize a page on your site for a single keyword phrase in Google. We have broken it up into 3 distinct phases: on-page SEO, internal off-page SEO, and then external off-page SEO. You can also download this step-by-step SEO guide as a PDF. Before you can begin the SEO process for a keyword, you must first select the landing page you hope will rank for the phrase. In most instances, the best landing page to select for Google can be found with the following query: site:example.com keyword phrase . This will show you what page from your site Google considers to be the most relevant for the keyword.
Search engine optimization ( SEO ) is the process of affecting the visibility of a website or a web page in a search engine 's "natural" or un-paid (" organic ") search results . [ jargon ] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search , local search , video search , academic search , [ 1 ] news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Posted on January 11th, 2012 in Internet Marketing Remember this golden rule – Too much of a good thing will only lead to something bad. The dynamics of the content and links are easily among the most important issues that you need to realize and understand. Can the number of links and content affect the ranking of your web site?
Starting or updating an SEO campaign - Ask yourself these questions | Adventures of a New Business OwnerIn my article, Search Engine Optimization (SEO) – How to Improve Your Rankings , I covered several different areas you should focus on to improve your search engine ranking results, but one of the areas I do not touch on is the planning stages. In this blog post I am going to cover several questions you should ask yourself before you either start or change your search engine optimization (SEO) program for your small business. 1. What is your goal and strategy? Obviously you would like to increase your rankings, but in what areas specifically? Who is your target market?
Posted on January 12th, 2012 in SEO The following are explanations of five link classifications. They range in order from formational to naturally generated links and encompass the maturation process of a Web site. A Web site continuously acquires links throughout its lifespan and needs to secure different types of links as it grows. Link tiers indicate the next level of links needed to thrive in the maturation process in regard to authority and link popularity.
January 12, 2012 By Mandira Srivastava One of the biggest problems small businesses face in today’s roller coaster economy is how to develop implement marketing that works on a tight budget. In a bid to get new customers and to retain current customers; a strategic marketing plan is required. One key aspect to a strategic marketing plan is search engine optimization . I know, many small businesses are already doing SEO, but they can make more improvements to their SEO strategies and make their websites easier to find on search engines.
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The 8-Step SEO Strategy
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. What is Search Engine Optimization (SEO)? SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.
Search engines have two major functions - crawling & building an index, and providing answers by calculating relevancy & serving results. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links. Crawling and Indexing Crawling and indexing the billions of documents, pages, files, news, videos and media on the world wide web.
One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users. We like to say "Build for users, not search engines."
An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Search engines are limited in how they crawl the web and interpret content. A webpage doesn't always look the same to you and me as it looks to a search engine. In this section, we'll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike.
It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website.
The search engines constantly strive to improve their performance by providing the best possible results. While "best" is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common: Easy to use, navigate, and understand Provide direct, actionable information relevant to the query Professionally designed and accessible to modern browsers Deliver high quality, legitimate, credible content Despite amazing technological advances, search engines can't yet understand text, view images, or watch video the same way a human can.
For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990's search engines have used links as votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-based factors (see Search Engine Ranking Factors ).