Paid Search Column - Rebekah Diedo As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns.
Every day, around the world, we search. We want to find out more about our heroes, explore far-away destinations, or settle a dinner table dispute between friends. And sometimes we just search to find out how many calories are in an avocado. In our annual Year-End Zeitgeist (“spirit of the times”), we reflect on the people, places, and moments that captured the world’s attention throughout the year.
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