Demain, tous des conso-gamers ? - TRIBUNE. Si l’on tente de décrypter les différents objectifs du jeu, on peut penser aux éléments suivants : Un objectif de divertissement avant tout. Le jeu n’est ni nécessité, ni responsabilité, mais un moment privilégié dédié au loisir et au plaisir. Il s’est également avéré que le jeu est un parfait moyen pour apprendre des choses, développer son intelligence, s’exercer.. Mais l’activité pouvant être aussi bien solitaire que collective.. c’est aussi une belle manière d’établir des liens avec autrui. Expertes dans l’art de l’opportunisme et sociologues en devenir, les marques investissent de plus en plus ce terrain. Et c’est également ce qu’indique l’image ci-dessous, tirée du séminaire du mois de février «L’Avenir Digital de l’Expérience Client Luxe – Club e-Luxe Breakfast Seminar » en intégrant dans la nouvelle matrice de communication des marques de luxe le « G-Luxury- Gaming media ».
Les stratégies marketing répondent assez souvent à un besoin d’apporter de la pédagogie à la cible. Ainsi : High-Tech : Des joueurs en ligne résolvent une des énigmes du sida. Des joueurs du jeu en ligne Foldit ont réussi à trouver la structure d'une enzyme liée au sida du singe en quelques semaines. Les scientifiques butaient sur cette énigme depuis une dizaine d'années. Dix ans que les scientifiques cherchaient la forme réelle d'une enzyme liée au sida chez un type de singe, le macaque rhésus. Il n'aura fallu que trois semaines à une équipe de joueurs en ligne pour trouver la solution, qui conduira peut-être à une avancée significative de la recherche contre le sida chez l'homme.
Une performance réalisée grâce au serious game Foldit («plie-le» en anglais), développé par les départements d'informatique et de biochimie de l'Université de Washington. Les protéines, dont font partie les enzymes, jouent un rôle vital dans le corps humain. Dans le cas du sida du singe, l'enzyme découverte, de type protéase rétrovirale, contribue à la prolifération du virus au sein de l'organisme. Mettre en commun l'intelligence humaine Une découverte publiée dans la revue Nature. You found me. Jane McGonigal: Gaming can make a better world. World Bank report finds selling virtual goods in games more profitable than 'real' economy.
The Secret Service Plays Video Games to Prepare for Trouble. The Secret Service is scrapping the tabletop model, dubbed Tiny Town, that it has used for security training scenarios over the past 40 years. Now, instead, the agency will practice on something called the Site Security Planning Tool, a kind of "Virtual Tiny Town" that uses 3-D models, game-based virtual environments, touch interfaces, and virtual disaster response scenarios to help Secret Service members prepare for the worst. In other words, the Secret Service is prepping for possible disasters with video games. Virtual Tiny Town is made up of three 55-inch touchscreen monitors, a computer running the Virtual Battle Space simulation game, and an attached projector and camera.
In-game happenings can be displayed on large LED 3-D monitor for demonstrations and class teachings. So far, Virtual Tiny Town can help agents prepare for chemical, biological, and radiological attacks, as well as armed attacks and suicide bombers. [Book Review] Reality is Broken. 2011 Reading List #003 Reality Is Broken by Jane McGonigal For my full 2011 reading list, click here. 5/5A very stimulating read, Reality Is Broken will challenge your perceptions of what gaming is all about, why it is so addictive, and why – contrary to popular belief – it is anything but a waste of time.
Jane McGonigal will blow your mind with her vision that a game developer will earn a Nobel Peace Prize by 2035. A bold goal she is actively working on, with her 14 “fixes for reality”: unleashing the power of gaming to improve every aspects of our real world lives. A gamer myself, I have always been fascinated by applications of gaming principles beyond games – including brand marketing and management.
Gaming is fast becoming the biggest entertainment business on our planet, ahead of TV, movies or music. Modern video games add layers of computer graphics, immersive multi-player environments and visual point systems; but that’s just the lipstick. Can I make it a game? Related Posts: Most Innovative Companies: Zynga. "Hey, can we go in here? " Mark Pincus, Zynga's founder and CEO, has abruptly stopped walking and is looking around for an answer.
Who is he asking? He is the boss. Pincus has been leading me through the San Francisco company's colorful, dog-friendly Potrero Hill headquarters at a brisk trot, showing off the huddles of engineers and designers who self-assemble into the 13 "studios" that run Zynga's 11 insanely popular online games. So far, not one person has seemed remotely startled when their boss appears at their elbow and excitedly prompts them to show a perfect stranger their work, or, for that matter, to introduce their actual dog. As we stand in the hall contemplating our next move, Pincus jukes left, circles back, and takes me around to the still-under-construction CityVille. "This is our next big bet," he says. It is also a validation of Pincus's exceptional entrepreneurial vision, one that few people saw coming. Photographs by: Art Streiber. Le profil type du Social Gamer ? Une femme de 43 ans. Social gaming. The Power of Gaming | eatbigfish. Whilst on a plane over the new year break I decided not listen to the safety instructions and instead made the foolish error of looking at the ‘statistics’ page of Flick Football (an iphone game).
But by doing this I discovered that I have spent exactly 24 hours 13 mins and 57 seconds playing the game. Over a day! How on earth did that happen? However, I was immediately distracted from my shock discovery by over hearing one flight stewardess say to another “not one **** [person] was watching that safety demonstration”. So it got me thinking about the time, energy and focus I invested in something as trivial as Flick Football and how I could instead overlay the same amount of effort to the safety demonstration. Whatever it could be, I bet I would have paid a whole lot more attention to the safety demonstration if there was some gaming activity I had to complete in order to receive something that really mattered… like unlocking Toy Story 3. And recently I came across this… REGARDS SUR LE NUMERIQUE: Blog - Pour en finir avec quelques idées reçues sur les jeux vidéo RSLNmag est édité par Microsoft et se consacre à l’analyse et au décryptage du monde numérique..