Tools and Services
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Why you need a Twitter client When we start out with Twitter , generally we all follow a handful of people – colleagues, business contacts or industry leaders – and our Home feed is quite manageable. As time goes on, that number grows and it becomes much less manageable, and very easy to miss tweets from your “VIP” contacts in amongst the general noise.
2010 marked an important milestone in the young social media industry.
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche.
Since the launch of our Curata Channel Partner program in early 2011, we have seen a number of innovative ways that marketing consultants, public relations (PR) agencies, content marketing agencies, inbound marketing consultants, and SEO & SEM agencies have been able to introduce content curation to their clients and add value-added content curation services as well. Here’s a quick run through some of the best ways we have seen agencies add content curation services to add additional revenue streams to their business and provide a more robust content curation offering to their clients. 1. Choosing an Appropriate Topic The first step in content curation is to determine the topic about which you will be curating. You can help your client A) find a topic that relates to their industry, B) is neither too broad nor too narrow in scope, C) has sufficient throughput of content being produced, and D) does not have existing overwhelming coverage.
Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business.