Article - Ranking Factors for International SEO: 2012 Research By Marcus Tober, Searchmetrics About The Author: Marcus Tober brings pioneering experience in SEO to Searchmetrics. As chief technology officer, Marcus is responsible for advanced technology research, product development, and SEO consulting programs. While studying media design and computer science in Berlin, Marcus was already focused on search engine optimization, and he quickly became one of the leading SEO experts in Germany.
CIO — You may have an amazing website, but not many people will see it if other sites aren't linking to it. Relevant inbound links from authoritative, trusted and/or quality websites are every search marketer's dream. (An inbound link, also called a backlink, is a link from an external site that points to content on your site.) Google, which owns about 66 percent of the search engine market according to comScore, sees such links as votes of confidence for your content. Because Google wants to serve users the most relevant, freshest, trustworthy results, inbound links from trusted sites to yours can go a long way toward pushing your content up in search result rankings. 25 Link-Building Tips to Drive Traffic to Your Website CIO
When speaking to marketing directors and business owners, one of the most common questions I am asked is – ‘Is all of this measurable?’ Why Measuring Marketing Performance is the Key to B2B Success
Algorithms That Rule the Web Google helps us think, Facebook finds us friends, and Pandora plays our own personalized soundtrack. It's hard to say whether the computer algorithms that these services use to anticipate our needs and wants are turning us into puppets or geniuses. But algorithms have a huge impact on our tastes, buying habits, and decisions about our digital lives.
Google+ Posts Will Appear on Google Social Search Results