Museo. Luxury brands and Digital Marketing: Business or Brand Building? Top 20 Digital Campaigns = Here we list what we think are 20 of the most defining digital films and campaigns from that period. Top 20 Digital Campaigns. While the last 20 years has seen many changes within the advertising industry, surely there are none more seismic than the introduction of the internet and its impact on not just how we view advertising but how we live our lives and consume content in general. Working out how to most advantageously use the digital revolution has been a long and sometimes rocky road for most businesses, and there are still more than a few bumps in that road for advertising, but the last decade has seen some amazing technological leaps, targeted content as well and simply highly viral video.
Here we list what we think are 20 of the most defining digital films and campaigns from that period. John West Salmon:Bear Agent Provocateur: Proof BMW: The Hire Burger King: Subservient Chicken Trojan Condoms: The Trojan Games Ecko Unlimited: Still Free Uniqlo: Uniqlock HBO: Voyeur Diesel: SFW XXX Doritos: Hotel626 Swedish Post Office: Stefan the Swopper Halo 3: Believe campaign Carling: iPint app. How to protect your ideas in the digital age. If we're in the idea business, how to protect those ideas? One way is to misuse trademark law. With the help of search engines, greedy lawyers who charge by the letter are busy sending claim letters to anyone who even comes close to using a word or phrase they believe their client 'owns'. News flash: trademark law is designed to make it clear who makes a good or a service. It's a mark we put on something we create to indicate the source of the thing, not the inventor of a word or even a symbol.
I'm now officially trademarking thank-you™. Another way to protect your ideas is to (mis)use copyright law. The challenge for people who create content isn't to spend all the time looking for pirates. Patents are an option except they're really expensive and do nothing but give you the right to sue. So, how to protect your ideas in a world where ideas spread? Don't. Instead, spread them. Is It Time To Remove Advertising From The Web? When I was in Shanghai a few of weeks ago, I was invited to sit with some of Asia’s top bloggers to listen to an interactive marketing agency explaining their social media marketing strategy. There was much talk about creating conversations through blogger outreach and, I guess, the idea was to be transparent about what they did and how they acted with new media publishers.
Earlier in the day, some of those bloggers had spoken in the same room on a panel about their sites. There were young men and women from across the pacific region – from places like Australia, Singapore and Japan – and they all seemed to have a similar desire: to turn their blogs into a business. The common plan among these online publishers was to escape their day jobs to a life of online publishing by getting enough traffic that they can sell advertising against. The reason many of those bloggers were in china demonstrated the attitude brands and their agencies now have towards online publishers. Sponsored Posts. The creative Internet by Google. Espacio Digital para la Discusion sobre Politicas Publicas de Juventud y Sociedad de la Informacion.