Luis von Ahn: Massive-scale online collaboration. Luis von Ahn: Massive-scale online collaboration. Amazon launches Storyteller to turn scripts into storyboards — automagically. NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing.
Get the full scoop here, and grab your tickets while they last. Upload your script, choose some backgrounds, and magically create a professional-looking storyboard of your movie. Or the graphic novel version of your text-based anything. Amazon Studios released Storyteller today to allow writers and filmmakers to quickly, easily, and cheaply storyboard their scripts. I’ve tried it, and while the service is still in beta, it’s surprisingly good. And it can be used for much, much more than just scripts. “We’ve found that many writers want to see their story up on its feet in visual form but find it harder than it should be to create a storyboard,” Roy Price, Amazon’s director of Studios said in a statement. You start by uploading a script to Amazon Studios — or by playing with one that’s already there. If It Doesn’t Spread, It’s Dead (Part One): Media Viruses and Memes. Social Media and Storytelling Part 1: Why Storytelling? The following is the first of five blog posts adapted from a speech by Cameron Uganec , HootSuite’s Director of Marketing, given at the Marketo’s 2013 Summit Conference in San Francisco.
The session, entitled “Social Media + Storytelling = Awesomesauce,” included Michael Brito of Edelman Digital and can be watched in full here . The game has changed. We no longer live in a broadcast era where marketers can simply buy people’s attention with a TV campaign. There are different rules now and we need to earn the attention of our audience. We have a connected consumer revolution. The consumer is now in control of what they view, what they share, and how they view (on what screen).
And there are bigger things at work as well. From a marketer’s perspective, that means that we’re moving towards pull versus push approach, sometimes referred to as inbound marketing . All of these trends are turning the traditional media model on its head, and brands are evolving into media properties. Seven core concepts on transmedia storytelling – Part 1 | Shareplay. To quote Henry Jenkins , Transmedia storytelling “…represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
Ideally, each medium makes its own unique contribution to the unfolding of the story.” We like this definition on transmedia storytelling and we like Henry Jenkins’ seven Core Concepts of Transmedia Storytelling . Therefore we wish to promote them here. We will unroll his seven core concepts in seven blog posts starting with one today. The content of the blog posts are paraphrased from Henry Jenkins’ words in his weblog. Concept #1: Spreadability vs. Drillability Spreadability and drillability are opposing vectors of engagement in transmedia storytelling. Drillability refers to the ability to encourage an audience to dig deeper into a story to understand its complexity. All the best /Mette Like this: Like Loading... The Social Era Is More Than Social Media. Editor's Note: This story contains one of our 11 New Years resolutions you can actually keep in 2014.
For the full list, click here. Things we once considered opposing forces--doing right by people and delivering results, collaborating and keeping focus, having a social purpose and making money--are really not in opposition. They never have been. But we need a more sophisticated approach to understand business models where making a profit doesn't mean losing purpose, community, and connection. Finding the right balance among them is key. We will find that balance as we shape new constructs for business models, strategies, and leadership. What we can create will be rich in many senses of the word. Here are the social-era rules that allow both people and institutions to thrive: 1.
The social era will reward those organizations that realize they don't create value all by themselves. 2. Power used to come largely through and from big institutions. 3. 4. 5. 6. 7. 8. 9. 10. 11. Let's dive in. Storytelling+Curation Daily. Jonah Lehrer on How to Be Creative. Tips :: The 99 Percent. 3 Critical Insights Into Creativity From Jonah Lehrer's "Imagine" Designers spend a lot of time giving advice to each other. There has been a litany of books by designers for designers. There have been a few by business people on how design can benefit business.
But there have not been many about the process of design and creativity at the most fundamental level of all--the human brain. Jonah Lehrer’s Imagine is that book. Released a few weeks ago, it’s the most important book to hit design in many years, because it goes to the heart of how the mind works and offers surprising and immediately useful ideas on the neurological origins of creative insight. Through a series of stories about some of history’s greatest creative breakthroughs, Lehrer takes the reader into how those "aha" moments happen. By starting at the level of the individual and scaling up to communities, corporations, and even cities, Lehrer presents a measured and invigorating view of how our brains imagine new things.
The Key to a Breakthrough: Daydreaming. How To Be Creative | Off Book | PBS Digital Studios. Accidental Creative: Productivity for creative pros, better ideas for creative teams. The Mind Research Network and Charting Creativity. 29 Ways To Stay Creative [Video] | Co.Design. TEDxXAVIERUNIVERSITY - Todd Henry - Creativity Under Pressure. YouTube. 29 WAYS TO STAY CREATIVE.
p5. Design Thinking MOOCs. Reclaim Your Creative Confidence. Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialization and formal education, a lot of us start to stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. The world seems to divide into “creatives” and “noncreatives,” and too many people consciously or unconsciously resign themselves to the latter category. And yet we know that creativity is essential to success in any discipline or industry. According to a recent IBM survey of chief executives around the world, it’s the most sought-after trait in leaders today.
Students often come to Stanford University’s “d.school” (which was founded by one of us—David Kelley—and is formally known as the Hasso Plattner Institute of Design) to develop their creativity. Easier said than done, you might argue. Creativity is something you practice, not just a talent you’re born with. TEDxAtlanta - Teresa Amabile - The Progress Principle. Tina Seelig, "A Crash Course in Creativity with more than 44,000 Students"