Jonah Lehrer on How to Be Creative
Updated March 12, 2012 6:25 p.m. ET Creativity can seem like magic. We look at people like Steve Jobs and Bob Dylan, and we conclude that they must possess supernatural powers denied to mere mortals like us, gifts that allow them to imagine what has never existed before. They're "creative types." We're not. But creativity is not magic, and there's no such thing as a creative type. The science of creativity is relatively new. But over the past decade, that has begun to change. Does the challenge that we're facing require a moment of insight, a sudden leap in consciousness? The new research also suggests how best to approach the thorniest problems. Let's start with the hardest problems, those challenges that at first blush seem impossible. Consider the case of Arthur Fry, an engineer at 3M in the paper products division. On a frigid Sunday morning, however, the paste would re-enter Mr. But then, during a particularly tedious sermon, Mr. Mr. A man has married 20 women in a small town. Mr.