Visual Thinking
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New Graphic: The Borrower’s Customer Journey Map « Designing The P2P Carsharing Experience
Hot off the presses! A new visual that tries to capture the customer journey of the ‘borrower’ during their P2P car sharing experience. It’s a generalized and simplified Customer Journey Map depicting the Borrower’s service experience. It also includes the actions of the vehicle Owner and the P2P Platform along the way. The experience may vary considerably between countries and P2P carsharing service providers. The steps in the image have been group ‘geographically’ for simplicity sake.
Marc Masmiquel
3er premio relato breve. Biblioteca del Estado Can Sales. Palma eppur si muove// photo prize DA, sección retratos, USA
People discover unseen opportunities when they have a personal and empathic connection with the world around them.
Visualizing the customer experience using customer experience journey maps | Designing Change
