Username. Logos. Logo. Kenneth Cole's #Cairo Tweet Angers the Internet. Update: Kenneth Cole has removed the offending tweet and issued an apology on his Facebook Page: "I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.
Kenneth Cole, Chairman and Chief Creative Officer" The Internet is buzzing with anger today following a tweet on fashion designer Kenneth Cole's account that many feel makes light of the protests in Egypt. The tweet in question reading "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at -KC" went up about four hours ago, and still remains on Twitter. An apology, however, has been issued via a tweet reading: "Re Egypt tweet: we weren't intending to make light of a serious situation.
What's Your Name? This morning I was sitting in the Firefly Coffee House, catching up on stuff when I saw a link to an article on naming your business. Thanks to Eric Fletcher for posting the link on Twitter today. I agree with most of this article except I have broken one of the rules. But there is a good reason for my breaking the rule.
Last week I was a guest speaker at Huntington University and presented an introduction to Social Media that included an explanation of how the name ScLoHo was developed and what it means. You can see that presentation here. In the meantime, read this from Jay at TheMarketingSpotBlog.com: The Dont's and Do's of Naming a Business Dont use a generic name. Don't use initials. Don't be too literal. Don't involve too many people. Don't name your business too soon. What would you add? Quit with All This CRAP! Let’s Create Business | Brandswag. I’m tired… and I do not think it is from the daily grind or the work load at Brandswag. I am pretty sure it is from all the BS that is circulating in the world of social media and marketing.
I’m tried of reading blog posts about the death of social media experts or how there is no such thing as an expert (I’ve written a couple myself)… or the rise of the new “PR” firm. I’m tired of listening to people drone on about the importance of ONLY using traditional marketing and how social media is just… not for everyone (preaching to the choir here). Hot air. There are plenty of ways to use social media ( research , marketing , customer support , internal communications ). It is all about integration… whether you like it or not… social media is going to be around and traditional marketing will still be important.
Shouldn’t the main goal of your daily routine be making money for your clients? Web 2.0 Suicide Machine - Meet your Real Neighbours again! - Sign out forever! Social Media Users Open to Branding, Marketing : MarketingProfs. Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research. Marketers who develop relevant messaging––in the consumers' language and on their own terms––can gain customers and grow sales, the study suggests. After seeing an ad on a social media site, 34% of respondents have used a search engine to find information on a product, service, or brand; 30% say they have learned about a new product, service, or brand from a social media site.
Consumers are also responsive to special offers on social sites. Some 32% of respondents say printable coupons resonate with them. Another 28% cite messages about sales or special deals. Many marketers have shied away from direct branding or selling on social media sites for fear of alienating consumers, Performics points out. Among Twitter users, for example: Among YouTube users: Brands and Official Social Media Links | Dotopen.com | Platform for decision makers to connect & collaborate. Verify your identity on Google Profiles | Webware. On the Internet, nobody except perhaps Google Profiles knows that you're a dog. For those who want to endow their self-description with an extra layer of authenticity--helping put doubts, for instance, over whether their Profiles page may have been created by a scuzzy ex-boyfriend to rest--Google has carried over a feature from its Knol sites that let people verify that they are who they say they are.
People who go through the process--Google executive David Glazer is one--get a green "verified name" tag on their profiles. The name verification procedure comes from Google's Knol site, where people can create their own Web pages to inform others about various subjects. "Profiles will display a 'verified name' badge, if the user has verified their name through Knol. Any user can go through Knol's interface to obtain the verified badge," Google said in a statement. Upon user request, Google verifies names by checking them against phone or credit card records.
Superbrands Data and Analysis Exclusive at Brandweek.com- Green Marketing Resource. 10 Tips for Defending Your Brand from Private Label. Packaging changes, line extensions and cause marketing are just some of the ways for marketers to protect their brands from private label. These tactics and others are listed below: 1. Health Claims - “Now with More Calcium”, “Good Source of Antioxidants”, “Natural”, “Made with Real Sugar”. First look for claims you can make without reformulations. 2. 3. 4. 5. 6. 7. 8. 9. 10. Source: NielsenWire.