Social Media News Recap: What You Need to Know for 2016. InShare110 This is a massively exciting time for social. 2015 has been the year that social networks finally took advertising as seriously as it should be. With so much going on, we decided to condense the most important social media news updates to the top 4 that we feel you ab-so-lute-ly have to be aware of coming into the new year. Hold onto your hats because right now 2016 is looking to be one hell of a whirlwind. #1. It is official. Instagram’s advertising system will allow marketers to create captivating video and photo ads, including carousel ads that Facebook recently introduced this year. . #2. To date, there are over 2 million active advertisers using Facebook to grow their business.
Here are the latest newest updates you need to know: Bluetooth Beacons: Bluetooth beacons is a new feature on Facebook that allows people who visit your business to check-in, like you on Facebook, and receive more content from your business. . #3. . #4. Boost Sales With These 7 Social Media Steps. When social media first hit the scene, I thought three things: this is a waste of time, I don't have time for it and my customers are not here. I was wrong on all three counts. Social mediums are vital to your business.
They all can grow your brand awareness and your profits. Just three years ago I was oblivious to these tools. Today, my companies have more than 5 million views on YouTube, accumulated 300,000 Facebook followers and another 275,000 active followers on Twitter. Like you, I started with no followers and a very limited belief in these platforms. Related: This Is How Small Businesses Are Using Social Media Here are seven things we did that helped us build a presence and a following on the social media platforms: 1. 2. 3. Related: 9 Advanced Twitter Tips and Tricks 4. 5. 6. 80/20 rule. 7. No matter who you are, how old you are or what you do, these mediums can be great for your brand and business, but first, you must get started and get a following. 9 Social Media Tools To Handle Social Media Like A Pro.
There are so many social media tools out there to help you with literally any social media tasks you need to do. Trust me, I have been there myself and it is really a daunting task. For starters, I am a huge fan of testing out new and cool tools. I don’t mind paying hundred (or thousand) of dollars a month to get my hands on these, mouth-watering tools to make my social media marketing life easier. Sure, we can always earn money but when it comes to time, that is something we just can’t get it back once it is gone. As a content marketer and social media enthusiast, I am often asked on the tools I use for marketing … specifically social media marketing. Last week, I decided to list down a list of social media tools I use on a daily basis and creating a separate folder on my Chrome browser. I know you are inching to peep into my virtual social media toolbox. Ready guys? Social Media Scheduling Tools 1. Buffer is my go-to tools, all the time. 2. 3.
How Post Planner works is pretty simple. 1. What Not to Do: Common Social Media Strategy Mistakes. We often write about things you should include in your social media strategy: tips, tricks, hacks, trends, and other topics that anyone working in social media should know. But what about the things you shouldn’t do? Many common tactics are ineffective at best, and can be damaging to your brand at their worst. We’re going to touch on those things—the darker side of social media strategy. When it comes to social media blunders, there’s certainly no shortage of examples. Here are some of the more common ones. Like-Baiting Like-baiting, much like click-baiting, is the practice of using provocative or controversial headlines to stir up social attention for likes and clicks.
Buying Likes And Followers Did you know that you can buy followers and likes for certain social networks? Posting Too Much People follow you because they like you, what you do, or what you make. Ignoring Social Media ROI Sure, social media is a relatively inexpensive marketing channel. Only Using Social Media To Advertise. 26 Social Media Experts Tell You Two of Their Most Useful Social Media Marketing Tips for 2016. Social media marketing has been one of the most important topics over the last few years. Every marketer knows that every company must have accounts on the most important social media networks in order to attract new clients and to keep contact with their existing clients.
Social media networks like Facebook, Twitter, Google+, Instagram, LinkedIn or Pinterest have different tactics and tips in order to make your presence on this social networks useful for your brand and for your clients and potential clients as well. I asked some of the most well-known social media experts to tell our Hot in Social Media audience what their best two social media marketing tips for 2016 are. You can read below all of these social media marketing tips for 2016 from these top social media experts that have years of experience with different social media networks. I personally want to say many thanks to all these social media experts who sent me their useful tips! Donna Moritz Founder Answer: 1. 2. Mike Allton.
10 benefits of social media for business. Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business.
In this post, we go over 10 benefits of social media for business that will turn skeptics, like your boss (or even yourself!) , into believers. Here are 10 benefits of social media for business 1. For businesses in any industry, the key to success is knowing your audience. 2. Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. 3. Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. 4. 5. 6.
So you built a website for your company, now what? 7. 8. 9. 10. 12 Most Attainable Goals for Social Media. Have you ever been asked, “What is your goal for social media?” If you’re working with a social media consultant, I sure hope so… if they haven’t asked you, how do they know how to help you? Many people automatically say “sales,” but that is definitely not the only reason to engage in social media. While I truly and honestly believe that good social media engagement by a business can lead to sales, I also do not believe that is the only, or best, reason for being there. Here are some great alternative answers: 1. Awareness/advertising/marketing I think this is the one that most people associate with social media. 2. Just like meeting new people face to face at your local Chamber of Commerce event, social platforms like Twitter can provide infinite opportunities to meet new people who are not local. 3.
Some social accounts are set up for the singular purpose of servicing customer enquiries and complaints. 4. Twenty years ago where did you go when you needed to research something? 5. 6. 7. Inexcusable Social Media Sins. Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid. 1.
It's Been Weeks Since You Posted Not responding to messages, including tweets and posts, is probably the most frustrating aspect of social media. If you have a lot of fans or followers, it's probably not easy to respond to every message on time, but if you just ignore messages it isn't sending a good vibe. It's also not cool to just stop posting on your blog -- or even worse, close your account altogether. At least give your followers or friends a warning that you may not respond to messages for a few days or that you may not blog anymore. 2. Knowing what to share publicly and what to share privately among close friends is another pit fall many social media users encounter. Try to use private messages or email to send pictures or videos that might cause embarrassment or limit those that can view these posts. 3. 4. 5. Image: sin/shutterstock. 10 Ways To Promote An Infographic. 39.2K Flares Twitter 3K Facebook 109 Google+ 140 StumbleUpon 35.6K Pin It Share 38 38 LinkedIn 191 inShare191 Email -- Email to a friend Buffer 83 39.2K Flares × Infographics are all the rage at the moment – I’ve been saying this for a while now and it’s great to see that they’re still as popular as when they first burst into the social scene.
People love them as they are full of value, they are educational, quick to read and entertaining. But you probably already know that and already have an infographic in the pipeline, just waiting to share it with the world. Unfortunately, because of all the noise in this vast Internet maize, it’s no easy task getting your infographic out there, and even the most beautiful ones need lots of heavy promotion to get in front of as many people as possible, generate shares and get plenty of quality backlinks. One might even argue that the hard work starts when the infographic is finished! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 12 Most Simple Social Media Mistakes We All Make.
The lightning pace at which information moves across the social web lends itself to the eventual mistake. So does human nature. Take the opportunity to put these unpleasant, wish-you-never-made-them, social media mistakes behind you for good. 1. Putting quantity over quality Content matters. Quality matters. 2. While it is important to reply to inquiries and thank people for mentions, it is a mistake if it is all that you do. 3. Posting without a social media strategy is similar to tossing content at a wall and hoping it sticks. 4. Whether you manage an active business account or a personal account with the occasional mention, being “on” at all times is a challenge. 5. Have you fallen victim to the hastily posted message riddled with misspellings? 6. Anytime your thought process is impaired, posting should be avoided. 7. At the beginning of Twitter’s history it was common practice to end a tweet by asking for a retweet. 8.
This one is for anyone who just can’t say no. 9. 10. 11. 12. 19 Things Successful People Do On Social Media. Heather Dugan: 11 Social Media Mistakes You Don't Even Know You're Making. Navigating the Social Media Minefield Spotting the mistakes of others is easy: The cringe-inducing Facebook status message. The ill-advised "after hours" tweet. Using Foursquare to check-in at an establishment of questionable repute. While social media provides a multitude of opportunities, the flip side is indelicate revelations are always just a click away. We know, we know...
YOU would never do that. Navigating social media is no "one and done" endeavor. 11. Some people are so afraid of damaging social media mistakes that they avoid the whole scene altogether. At the very least, maintain an updated business profile on LinkedIn. 10. Be wary of the quick click. You know better than to open an "OMG! Sharing a poorly written or error-ridden article -- or simply one that misrepresents your actual views -- puts you in an unflattering light. 9. Rather than try to be everywhere at once, be selective with your time and network choices. Having a profile is like turning on a porch light. 8. 7. 6.