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Social Media News Recap: What You Need to Know for 2016. InShare110 This is a massively exciting time for social. 2015 has been the year that social networks finally took advertising as seriously as it should be.

Social Media News Recap: What You Need to Know for 2016

With so much going on, we decided to condense the most important social media news updates to the top 4 that we feel you ab-so-lute-ly have to be aware of coming into the new year. Hold onto your hats because right now 2016 is looking to be one hell of a whirlwind. #1. Instagram Advertising has [finally] Arrived It is official. Instagram’s advertising system will allow marketers to create captivating video and photo ads, including carousel ads that Facebook recently introduced this year.

. #2. To date, there are over 2 million active advertisers using Facebook to grow their business. Here are the latest newest updates you need to know: Bluetooth Beacons: Bluetooth beacons is a new feature on Facebook that allows people who visit your business to check-in, like you on Facebook, and receive more content from your business. . #3. . #4. Boost Sales With These 7 Social Media Steps. When social media first hit the scene, I thought three things: this is a waste of time, I don't have time for it and my customers are not here.

Boost Sales With These 7 Social Media Steps

I was wrong on all three counts. Social mediums are vital to your business. They all can grow your brand awareness and your profits. Just three years ago I was oblivious to these tools. Today, my companies have more than 5 million views on YouTube, accumulated 300,000 Facebook followers and another 275,000 active followers on Twitter. 9 Social Media Tools To Handle Social Media Like A Pro. There are so many social media tools out there to help you with literally any social media tasks you need to do.

9 Social Media Tools To Handle Social Media Like A Pro

Trust me, I have been there myself and it is really a daunting task. For starters, I am a huge fan of testing out new and cool tools. I don’t mind paying hundred (or thousand) of dollars a month to get my hands on these, mouth-watering tools to make my social media marketing life easier. Sure, we can always earn money but when it comes to time, that is something we just can’t get it back once it is gone. What Not to Do: Common Social Media Strategy Mistakes. We often write about things you should include in your social media strategy: tips, tricks, hacks, trends, and other topics that anyone working in social media should know.

What Not to Do: Common Social Media Strategy Mistakes

But what about the things you shouldn’t do? Many common tactics are ineffective at best, and can be damaging to your brand at their worst. 26 Social Media Experts Tell You Two of Their Most Useful Social Media Marketing Tips for 2016. Social media marketing has been one of the most important topics over the last few years.

26 Social Media Experts Tell You Two of Their Most Useful Social Media Marketing Tips for 2016

Every marketer knows that every company must have accounts on the most important social media networks in order to attract new clients and to keep contact with their existing clients. Social media networks like Facebook, Twitter, Google+, Instagram, LinkedIn or Pinterest have different tactics and tips in order to make your presence on this social networks useful for your brand and for your clients and potential clients as well. 10 benefits of social media for business. Sharing content with thousands of followers at once isn’t the only benefit of social media for business.

10 benefits of social media for business

Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business. 12 Most Attainable Goals for Social Media. Have you ever been asked, “What is your goal for social media?” If you’re working with a social media consultant, I sure hope so… if they haven’t asked you, how do they know how to help you?

Many people automatically say “sales,” but that is definitely not the only reason to engage in social media. While I truly and honestly believe that good social media engagement by a business can lead to sales, I also do not believe that is the only, or best, reason for being there. Here are some great alternative answers: Inexcusable Social Media Sins. Social media is a great way to connect with people, but it can also turn some people off.

Inexcusable Social Media Sins

Here are five inexcusable social media sins to avoid. 1. It's Been Weeks Since You Posted Not responding to messages, including tweets and posts, is probably the most frustrating aspect of social media. If you have a lot of fans or followers, it's probably not easy to respond to every message on time, but if you just ignore messages it isn't sending a good vibe. It's also not cool to just stop posting on your blog -- or even worse, close your account altogether. 2. 10 Ways To Promote An Infographic. 39.2K Flares Twitter 3K Facebook 109 Google+ 140 StumbleUpon 35.6K Pin It Share 38 38 LinkedIn 191 inShare191 Email -- Email to a friend Buffer 83 39.2K Flares × Infographics are all the rage at the moment – I’ve been saying this for a while now and it’s great to see that they’re still as popular as when they first burst into the social scene.

10 Ways To Promote An Infographic

People love them as they are full of value, they are educational, quick to read and entertaining. But you probably already know that and already have an infographic in the pipeline, just waiting to share it with the world. Unfortunately, because of all the noise in this vast Internet maize, it’s no easy task getting your infographic out there, and even the most beautiful ones need lots of heavy promotion to get in front of as many people as possible, generate shares and get plenty of quality backlinks. One might even argue that the hard work starts when the infographic is finished! 12 Most Simple Social Media Mistakes We All Make. The lightning pace at which information moves across the social web lends itself to the eventual mistake.

12 Most Simple Social Media Mistakes We All Make

So does human nature. Take the opportunity to put these unpleasant, wish-you-never-made-them, social media mistakes behind you for good. 1. Putting quantity over quality. 19 Things Successful People Do On Social Media. Heather Dugan: 11 Social Media Mistakes You Don't Even Know You're Making. Navigating the Social Media Minefield Spotting the mistakes of others is easy: The cringe-inducing Facebook status message.

Heather Dugan: 11 Social Media Mistakes You Don't Even Know You're Making

The ill-advised "after hours" tweet. Using Foursquare to check-in at an establishment of questionable repute. While social media provides a multitude of opportunities, the flip side is indelicate revelations are always just a click away. We know, we know...