SOCIAL
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When Facebook launched Timeline for brands last month, it wasn't just marketers' social media strategies that got turned upside down . The new format also changed the way consumers experience brands on Facebook. In a webcam eye-tracking study for Mashable by EyeTrackShop , participants spent less time looking at Wall posts and ads and more time looking at the cover photo on brands' timelines than they did on their old Facebook Walls.
Facebook Timeline Changed the Way We See Brand Pages; Here's How
Médias sociaux: les 7 mensonges qu'on essaie de vous faire avaler par Grégory Pouy - Chronique e-Business
Le web social est souvent mal compris et se révèle donc un espace où des personnes essaient de vous vendre tout et parfois n'importe quoi.
STATS 2012
Le portrait des utilisateurs LinkedIn (Mars 2012)
En matière de réseaux sociaux, on entend parler plus souvent des réseaux « grands publics » et moins des réseaux professionnels comme LinkedIn. Pourtant le potentiel en matière de développement de business est important.
10 Libros gratuitos para descargar sobre Social Media
Lamentablemente para quienes tienen dificultades con el inglés, todos los ebooks e informes, están en ese idioma.
COMMUNITY MANAGEMENT
OUTILS
PINTEREST
Facebook Shares Worth $2.10 Incremental Sales, Convert at 10.9%
Here’s the latest social commerce infographic to hit the Web, this one from social commerce startup Spinback (e-commerce sharing plugins), which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media .
To celebrate World Population Day, the World Food Program has launched a campaign to pair a billion Internet users with the billion-plus hungry people in the world. The Billion for a Billion campaign makes a stark contrast between the daily activities of the digital community and the world's have-nots.
Can Social Media Feed 1 Billion People on World Population Day?
10 Key Facts, Stats and Findings about the State of Social Media in 2011
Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.
Facebook, le réseau social que tous les marketeurs ciblent pour leurs actions. Actions au travers des pages fans qui permettent "gratuitement" d'avoir un espace de visibilité.