How To Write Your Social Media Plan in 8 Steps

Le portrait des utilisateurs LinkedIn (Mars 2012) En matière de réseaux sociaux, on entend parler plus souvent des réseaux « grands publics » et moins des réseaux professionnels comme LinkedIn. Pourtant le potentiel en matière de développement de business est important. Ce qui compte est donc de bien sélectionner le media, le réseaux social en fonction de son audience et de fournir le contenu qui correspond à ses besoins et attentes. Powerformula.net propose une infographie qui nous donne de bonnes informations sur le profil des utilisateurs sur LinkedIn. On apprend notamment que :

5 Ways Spotify Is Pioneering the Hyper-Social Business Model Patrick Salyer is CEO of Gigya, which provides websites and apps with end-to-end social infrastructure through products like Social Login, Social Plugins, Social Identity Management and Social Gamification. Patrick can be reached on Twitter @patricksalyer. Spotify has experienced meteoric growth since integrating with the new Facebook Open Graph in September. It is quickly becoming the leader in streaming music, an already crowded category. Spotify’s growth and its deep connection to Facebook are not coincidental either. Below you'll find a list of reasons why Spotify gets the Open Graph 2.0 right, and how the company has created such an incredible user experience. 1. In the past few months, our Facebook tickers and news feeds have been full of updates telling us what our friends are listening to. After I see what my friends are listening to, I click on the song, but I’m not directed to Amazon.com to purchase the song or to Pandora.com to listen to similar artists. 2. 3. 4. 5.

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind by Jon Cilley on Apr 13, 2012 So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens? What if Google+ never needed to be Facebook, but rather exist as something more? So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it? Well, what if I told you none of that mattered? What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects? Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. 1. Find People Who Share Your Interests Use Google+’s search feature to find people you don’t know. Also, use the search feature to maximize your own brand. 2. Group Into Categories 3.

Google Analytics Now Captures Social Media Google has released a new set of Social reports within Google Analytics that help a publisher measure the value of social media traffic. The tool focuses on measuring whether visitors that come to a given site actually engage in a specific action — it’s not just about measuring whether people are showing up at the door through social networks. The tool will be rolling out over the next month. At the Google Analytics blog, we see that Google has 3 key steps in mind. Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversionsUnderstand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)Make better, more efficient data-driven decisions in your social media marketing programs At this point, it looks like Google is including all sorts of social traffic from Facebook to Twitter to Reddit and of course, Google+.

LinkedIn: Even Your Grandmother Can Do It by Dan Sherman on Apr 12, 2012 Every time someone says to me LinkedIn is too confusing or too hard to learn, I think about an eighty year old grandmother in New Jersey who I recently coached who is having success on LinkedIn. And she can barely send an email. This began when a childhood friend of mine called me and told me his mother had written a book on the subject of school nurses, and wanted to market it online. He thought LinkedIn would be perfect for her, so I contacted her and set up a phone coaching session. Together this grandmother of seven with limited computer skills and I retooled her profile and had her join a LinkedIn Group and make one post. The next day she called me breathless with excitement. It boils down to this With over 150 million professionals now on LinkedIn, and about one million joining every week, chances are very good there is someone on the site who needs your products and services. A. And B. Back To Grandma Let’s take the case of my grandma client. Who knows?

2014 World Cup in Brazil Already Going Social and Mobile The 2014 World Cup in Brazil is still some 27 months away, but the event is already taking steps into the mobile and social arenas. FIFA — international soccer's governing body — announced on Wednesday the launch of a new YouTube channel it will begin to populate with highlights, features and action from past World Cups in the run-up to Brazil 2014. The channel is called FIFA TV. “FIFA is keen to engage with football fans beyond our competitions by sharing our rich visual content with them, and for this there is no better platform in terms of reach and penetration than YouTube,” said FIFA President Sepp Blatter said in a press release. The channel will add shows documenting preparations for the 2014 tournament, stream live media events and recap international matches. Last Friday, Brazil's national tourism board launched a mobile game app aiming to help familiarize potential visitors with the 12 cities that will host World Cup matches in 2014. Image courtesy of Antonio Thomas via Flickr

Médias sociaux: les 7 mensonges qu'on essaie de vous faire avaler par Grégory Pouy - Chronique e-Business Le web social est souvent mal compris et se révèle donc un espace où des personnes essaient de vous vendre tout et parfois n'importe quoi. Cette chronique propose un tour d'horizon des mensonges les plus courants afin que vous sachiez les reconnaître lorsqu'on vous les servira. Il semble assez évident que chaque fois qu'une nouvelle technique apparaît, on essaie de croire qu'elle va tout révolutionner, que tout va être plus simple, plus rapide et moins cher.Les médias sociaux n'échappent malheureusement pas à cette règle et vous aurez donc toujours des personnes (souvent celles qui se disent expertes ou "gourou") pour vous vendre monts et merveilles sur le web social.Loin d'être un Robin des bois de la mercatique, il me semble important de remettre certains mensonges à leur place. 1. 2. 3. 4. 5. Idéalement, c'est évidemment une personne en interne et qui doit être guidée de manière assez proche par une personne senior voire être un senior. 6. 7.

Teachers Pin With Their Students Sitting through stuffy lectures with a monotonous teacher is a student’s worst nightmare. But Pinterest may be changing that. Yes, Pinterest, the site where people pin their favorite pictures on boards to share with the world. With Pinterest gaining traction by the day, it’s becoming a valuable tool for educators. Pinterest is helping inspire students, increase student participation, and helping them tell stories. For example, University of Minnesota adjunct instructor Leslie Plesser is using Pinterest in her basic media graphics class. “I am looking at their design work and comparing it to what they "like" on Pinterest to see where they are drawing their inspiration from and it helps me to understand their personal design aesthetic, which I can then use in determining their project grades and in any advice I give on their work,” Plesser told the Daily Dot via email. “Frankly, it's a great spot to share design ideas,” Plesser said. “The class happens to have only two females in it.

Why I Will Never, Ever Hire A "Social Media Expert" 5 Stealthy Ways to Find a New Job with Social Media Gerrit Hall is the CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly. Gerrit has successfully combined his passion for computer science and the careers space by helping job seekers write the best resume possible. You can connect with Gerrit and RezScore on Facebook and Twitter. Searching for a new job while you’re still employed can be tricky — and almost two-thirds of employed individuals are open to looking for a new job. While you certainly want to leverage social media as much as possible, you don’t want to jeopardize your current job by making it obvious that you’re looking for a new position. However, that doesn’t mean you should avoid social media during your job search. Here are five ways to show you’re a valuable professional (in order to make employers come to you) without telling everyone you’re on the hunt. 1. Spruce up your existing networking profiles on LinkedIn, Twitter and Facebook, among other networking sites. 2.

Quels effets ont les réseaux sociaux sur notre vie ? 96% des étudiants utiliseraient Facebook. Il est donc devenu naturel de s’interroger sur l’influence des réseaux sociaux sur notre vie. Onlineeducation.net, a tenté de répondre à cette question difficile en une infographie qui liste les avantages et désavantages à être inscrit sur les réseaux sociaux. How Tech and Social Media Are Changing Travel [INFOGRAPHIC] It's spring break and summer is just around the corner, which means vacation season is upon us. From mobile apps to deal sites, people use technology more than ever to help find places to go. Technology also helps vacationers enjoy themselves after they reach their destinations. But just how much is technology changing the way we travel? Nearly one-third of social media users have used a mobile app to find good prices for flights and hotels, and 15% have downloaded an app specific to a certain trip, according to a survey by the market research company Lab42. And just because people are on break, they aren't necessarily taking a break from their devices. For the full picture of how technology and social media are changing our travel experiences, check out the Lab42 infographic below. What role do tech and social media play in your trips?

Can Social Media Feed 1 Billion People on World Population Day? To celebrate World Population Day, the World Food Program has launched a campaign to pair a billion Internet users with the billion-plus hungry people in the world. The Billion for a Billion campaign makes a stark contrast between the daily activities of the digital community and the world's have-nots. During the one minute you spent watching the above video, more than 145 million emails will be sent, more than 2 million other YouTube videos will be watched, $43,681 will be spent on eBay, 83,273 people will log onto Facebook, 2,083 tweets will be sent and 10 children will die from hunger. The World Food Program estimates there are the same number of people surfing the Internet as there are living in hunger. To get involved on World Population Day, you can pledge a deed at 7 Billions Actions or sign up to help feed the "hungry billion." You can see where your donations will land on this map [PDF]. How else can the online billion help the hungry billion?

3 Key Metrics for Evaluating Your Mobile Ecommerce Site Although the mobile web has become mainstream, not all websites have kept pace with the eager throngs of mobile shoppers. After all, mobile traffic is projected to surpass desktop traffic by 2015 — the stakes couldn’t be higher for optimizing your site for mobile. When a mobile user reaches your site, what is his or her experience? Is it as smooth as it should be? Are there images that won’t load? Text that’s too small or too big? Never assume your traditional website renders well on mobile displays. SEE ALSO: 5 Paradoxes Shaping the Future of Mobile Commerce As with any marketing effort, gathering metrics is the best way to determine what needs work when it comes mobile site performance. Understanding the ABCs of Mobile Metrics Before you can gather metrics, you need to know what to measure. By tracking each set of metrics for both mobile and desktop, overall traffic patterns emerge. 1. Visits: How many people visit your website from either mobile or desktop? 2. 3. Impact of the Tablet