5 Tips To Make Your Blog Posts More Social This is a guest post by Andrew K Kirk from Face The Buzz. Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. 1. Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog. Marketing Principles Learned from Volkswagen – @socialmouths ow.ly/ccBii— Francisco Rosales(@socialmouths) July 12, 2012 Of course you can see the tweet text, but you can do so much more. 2 . You just wrote a killer blog post and your readers are now much wiser. Shareaholic With over 1.6 million downloads, this social sharing tool is used on a lot of sites. Digg Digg Face The Buzz Blog used Shareaholic – that was until I found Digg Digg. 3. This is my favorite of the tips discussed because it really grabs your readers’ attention and drives them to take action. I really like this technique because it is beneficial for your reader and you. Choose your text. 4. 5.
The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives? Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. You know, something worth redeeming in exchange for their contact information. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? Blog Bundle If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate. Data Compilation Do you perform your own research about your industry that you could share with leads?
10 Steps for Successful Social Media Monitoring Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? How do you act on what you find when listening? How do you engage? I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2. Social media is relationship and conversation media. 3. 4. 5. 6. How does data flow? 7. 8. 9. 10.
11 Social Media Marketing Lessons from the Old Spice Campaign The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. The number one most viewed sponsored channel on YouTube236 million YouTube Views80,000 Twitter followers in 2 daysFacebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)Sales figures increased by 107 % 1. 2.
The Social Media Publishing Schedule Every Marketer Needs [Template] We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. Sound familiar? A few years ago, we created a social media content calendar template to help, which we recently updated to be better, faster, stronger, and just generally prettier. Download the free social media content calendar template here. This blog post will walk you through exactly how to use the template to stay on top of your social media content planning for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. (Note: HubSpot customers can also schedule content through Social Inbox, or use this spreadsheet to organize their content and subsequently upload it to Social Inbox. How to Use the Social Media Calendar to Plan Your Content Schedule When you open up the social media content calendar template, you'll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network.
Content Marketing in 6 Steps Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. Step 1: Topic selection The first must is to check which domains your company can offer unique content in. Avoid: making content your company is not unique in and there is not much demand for, is wasting time and money. 0% of your content should fall in this category.Competitive: making content the market is asking for, but your company is not unique in, is necessary once in a while. Step 2: Content conversion strategy One of the content marketing targets is generating extra revenues. Here’s a familiar example: Rabobank edited a content conversion plan in their content planning for starter-starter-entrepreneurs. Step 3: Content planning Step 6: Measuring success
How To Create Your Own Infographics: Step By Step Guide and Tips - TechTheBest.com Do You Want To Create an Infographic and Lack Designing Skills ? Don’t Worry. Follow These Easy Steps To Create Exciting Infographics. I recently saw Easel.ly as an excellent choice for those who want to create a computer graphics but lack design skills. Today, it is his turn to Infogr.am, a very similar service, which gives us even more freedom when creating them. The first time I entered the service (and once used our account Twitter / Facebook for login), we will have created several options, including computer graphics and pictures. After selecting an option (in this case, computer graphics), we find several templates prepared all pretty vistozas. Once you choose a template / template, skip to the section editor, where you can enter information that will go into our box. We do not have much variety in Infogr.am, but the available templates are excellent – including some animated.
Social Media Strategy for Nonprofits and Businesses 11 Social Media Automation Mistakes to Avoid Like the Plague Social media automation is quite the controversial marketing topic. The critics cry, "Social media is supposed to be social!" The supporters retort, "It's all about efficiency!" Surely, there's a middle ground, right? Just look at those adorable little robot eyes. We certainly agree. 1) You're Scared of It Are you one of those social media automation critics we mentioned in the intro? 2) You're Using Way Too Much of It Remember: too much of anything is usually bad, and the overuse of social media automation is usually what makes the automation critics cringe the most. Remember , the half life ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link shared on Twitter is only 2.8 hours, which means it's acceptable to publish fairly frequently. 3) You Leave No Room for Ad Hoc Updates 4) You're Setting it and Forgetting It 5) You're Hiring an Agency to Manage It and Not Properly Setting Expectations 8) Your Timing Is Way Off
5 Awesome Examples of Engaging Social Media Campaigns So you want more Twitter followers, eh? You want to increase your 'likes' on your Facebook business page? Social media sites make great tools to engage prospects and customers as well as share content and messages about your brand. Since as a marketer, you're primarily using these tools for promotional purposes, you need to make sure you're attracting new fans and followers through content and campaigns that will attract the types of prospects your brand wants; followers that may be interested in what your business has to offer and will actually want to engage with your brand. Below is a list of 5 awesome examples of brands that have effectively used social media to engage with their fans and followers in fun, unique, and brand-centric ways. 1. Artist @GregBurney vowed to sketch the first 3,000 new followers he gained. 2. British Telecommunications company Orange dramatized its Twitter followers' summer plans by giving them the summer blockbuster voiceover treatment. 3. 4. 5.
Tutorials on social media A roundup of guides on how to use blogs, Facebook, Twitter & more Here are tutorials our team has created to help show nonprofits, cause organizations, businesses and individuals how to effectively use social media, divided by subject area. For even more, see the Sharing Center, our posts on resources, tools and video interviews. • Social media • Blogs • Facebook • Twitter • Video & multimedia • Fundraising • Mobile • LinkedIn • Google Plus • Pinterest Social media How to build awareness for your campaign Guest post by Mary Joyce March 2013 Tools & tips: Whether you run a nonprofit, a social enterprise or a cause organization, it’s likely that at some point you run up against the barrier we’ve all faced: How do I get the word out about this amazing campaign? Attracting young people to your nonprofit Guest post by Alison Richmond easyfundraising.co.uk March 2013 How to successfully harness your email list for your cause Guest post by Susannah Vila February 2013 Tutorial: Why measure?
7 (More) Reasons Why No One is Reading Your Blog Many bloggers face the hard fact: There is more to finding readers for a blog than just good content. If you do not know about this, you can easily end up publishing the best content with no one reading it! Just recently, I came across an article titled, 7 Reasons why no one is reading your Blog. The title really got me interested, as I do believe that many people in social media and web2.0 are facing this exact problem. What I find really important is why a blog does not attract readers even though it has good content and an acceptable layout. Your blog is new. It is downright fantastical to assume that setting up a blog means every Internet user will be informed about your new blog about topic X. There are millions of other blogs addressing the same topic as yours. When you chose your blog topic, you probably went by your interests or professional niche. Note: make sure you use the keywords your target audience will be looking for. Potential readers are unable to find you.
How to Use Photos on Facebook: Sizes, Dimensions, and Types 5 Shortcuts for Creating Remarkable Content As inbound marketers, we are constantly producing new content to engage and entertain our followers. From blog posts to videos to status updates, we marketers must make sure we're creating fresh content on a regular basis. And as you likely know, creating content that is remarkable can take hours of thinking, writing, and editing. So how can you save some time in this whole content creation process? 1. While perusing your RSS feed, you will likely come across a lot of other relevant information that may inspire an idea for your own blog post or other content. 2. Even before you start writing your blog article or ebook, outline how you want to lay it out. 3. Sometimes, writing a piece of content all in one sitting can be extremely difficult, especially if it's a more in-depth project or a longer form piece of content like a webinar deck, an ebook, a video, or a slideshow. 4. 5. What other shortcuts do you use to help you produce remarkable content efficiently? Photo Credit: Nic McPhee
Help to make sure your social media is on point by ael3 Oct 3