Avoidance of Advertising in Social Networking Sites: The Teenage Perspective | JIAD. Queensland University of Technology Abstract Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment. Although previous studies have investigated advertising avoidance in traditional media and on the Internet, there has been little investigation of advertising on social networking sites. This exploratory study examines the antecedents of advertising avoidance on online social networking sites, leading to the development of a model. Keywords: advertising avoidance, online social networking sites, teenagers Introduction Increasing clutter and media fragmentation now expose consumers to thousands of commercial messages every day (Gritten 2007).
Although avoidance of advertising is a well-researched topic, it has only recently been studied in the online environment (Cho and Cheon 2004; Grant 2005) and never specifically in online social networking sites. Literature Review Figure 1. Results. Can You Measure the ROI of Your Social Media Marketing? References (10) 1. Lenskold Group, “2009 Lenskold Group/MarketSphere Marketing ROI and Measurements Study” (Manasquan, New Jersey: Lenskold Group, 2009). 2.
D.L. 3. 4. 5. 6. 7. 8. 9. 10. Show All References. Articale about marketing communicationsin digital era | juratep. Marketing communications Through social media internet users perform various tasks online, therefore social interactions continue to grow as a result marketing managers need to understand how and why people are using social media and what consumer behaviour can be developed (Hoffman, Thomas & Novak, 2011). Hoffman, Thomas & Novak (2011) examined five social media outlets in order to understand consumers’ behaviour in todays’ changing environment. Hoffman, Thomas & Novak (2011) pointed out these main social media channels: portable social graphs, the power of the like, the foot stream, social data mining, smart signs. The increasing popularity of the Facebook has significantly widened the reach of users’ social graphs via ‘social plug-ins’. For instance, through these plug-ins people can show what they like without even having to login into Facebook.
Another very important key of social marketing is data mining. Marketing implications of five social media trends 4 C’s framework Reference: Social Media Statistics For 2012 It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. A few interesting take outs for social media statistics in 2012: Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages56% of consumer say that they are more likely recommend a brand after becoming a fanEach week on Facebook more than 3.5 billion pieces of content are shared Twitter Statistics 2012: 34% of marketers have generated leads using Twitter55% of Twitter users access the platform via their mobile General Social Media Statistics 2012: Check out more social media statistics for 2012 below in the full infographic, via Mediabistro.
Be Sociable, Share! The Significant Benefits of User Generated Content. User-Generated Content (UGC) is the inclusion in your site of reviews, guest blogs, comments and opinions uploaded by your users and customers. This content can be invaluable to your marketing efforts. The inclusion of an online forum and comments page has become more common across the web, increasingly prevalent among businesses investing in the future of their online presence. The benefits of UGC can be broken up into three main divisions: 1) How User-Generated Content Enriches User Experience UGC can enrich your user’s experience by allowing them to voice their opinions on your site.
The inclusion of UGC will increase the time spent browsing on your site, as interesting and fresh opinions and comments will be more enjoyable and informative than just reading a sales pitch about a product or service. UGC is a brilliant way of interacting with your customers on a personal level. 2) How User Generated Content Helps Promote Your Business More Effectively.
User Generated Content – Why Companies Will Make the Most of it in 2013. User Generated Content –These three words were being bandied across in marketing and social media circles last year. What is UGC and why are marketers making a huge deal about it? How does it empower the new-age marketer? Is user generated content the new currency—gold— in social media and marketing? The importance of user-generated content in the world of marketing, branding, and advertising is its capacity to influence purchase decisions, brand affinity and brand loyalty. Here are the answers. If content is king then, UGC is the content maker! Afaqs! Big news organisations like BBC and CNN have been using User Generated Content to plug the gaps that their own journalists can’t cover – by submitting photos, videos and updates on breaking news. Its benefits are that the audiences witnessing incidents can post eyewitness accounts on the Internet as soon as they happen or send reports and photos to the media. 2011 – 2012 was about companies understanding what UGC is all about.
Reason One. How User-Generated Content Is Changing SEO. Cathy Halligan is the senior vice president of sales and marketing for PowerReviews. Prior to joining PowerReviews, she was chief marketing officer and vice president of product management and multichannel integration at Walmart.com. Halligan also held executive positions at Williams-Sonoma, Gymboree and Lands' End. Google is at the social game again with the recent unveiling of Google+, a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space. However, it’s important to recognize that the launch of Google+ is not just a run at Facebook — it’s a reflection of the increasing importance the company places on social signals in how it indexes, ranks and presents information to consumers.
And despite some well-publicized failures in the past, Google has already had some significant success in social that has eluded the media spotlight. Consider this: In April 2010, Google incorporated customer reviews in many places. The results: User Generated Content Principles.