5 Amazing Ogilvy Quotes that are Still Relevant to Content Marketers. Recently, I read a book about the history of advertising in the 20th century. One of the leading innovators was David Ogilvy. He is considered today, as the godfather of modern advertising. His unique approach to advertising and communication is still relevant to online content marketers. I picked a few great quotes from him and reflected a little on how they are still relevant today 1. With today’s near instant feedback, it is easier than ever to test headlines, subject lines, body copy, call to actions, and more. 2.
This quote really makes you think just how important headlines are, and the need to refine them. 3. I love this quote and I’ve seen this work countless times. 4. Humor is a powerful emotion and something that makes people online share socially (see: Find Out EXACTLY Why People Share Online) If you’re having fun writing it, you’re reader will probably enjoy reading it. 5. Try to be straightforward with your headlines. Google+ Content Marketing Common Mistakes You Should Avoid! Building a successful content marketing strategy requires a very clear articulation of one’s goals: establish thought leadership, create awareness, generate consideration and affinity with the brand, or convert leads for a direct response.
Without that, it’s impossible to measure success. In addition to setting goals, you need to understand both the potential and limits of each type of content playing a role in your strategy. Furthermore, by studying your audience’s interaction and engagement with content, you can easily refine and optimize your strategy. Below are six common mistakes that content marketers make and what you need to know to avoid them. Curating content from around the web Curating is an excellent first step for marketers who do not have their own content because it requires significantly less time and effort than creating content from scratch. This way you can both position your brand as an expert and benefit from more visitors — and longer visits — to your website.
CC Meetup: Native Advertising a Function of Content Marketing. Brandon The Media Kitchen’s Matt Borchard, Digitas’ Michael Fasciano and Dave Weiner from Pepsi dropped by Outbrain HQ for a candid discussion on the buzziest topic in digital: native advertising. Our very own Kodi Foster, Senior Director of Brand Initiatives, led our intrepid panelists through the sometimes confusing world of native advertising, content marketing, and the spaces in between to discuss the value of owning and disseminating content. The panelists generally agreed that content marketing is the sustained effort and discipline that requires brands to not only work like a publisher but also perceive themselves as such, shifting mindset to take responsibility for creating great content on a consistent basis.
Native advertising is an instance or function of that mindset. But why should brands bother? What is the point of all this content marketing stuff if ROI has been so hard for marketers to define up to this point? So what are some of those barriers to entry? Marketers Look to Solve the How and Why of Content Creation | News. Weber Shandwick Sets Up New Unit To Capitalize on Content Marketing Craze | Agency News. Relevance is a Must for Your Content to Work. I've been using this graphic successfully to help organizations bridge the generational gap in understanding web content evolution.
This is a gap that exists also between businesses and their customers; we are much more sophisticated in the way we use digital tools to get things done as customers, for a variety of reasons. As I wrote a couple of days ago, the multitude of tools and magnitude of social networks has brought to the fore the need to fine tune settings and filters: To make sense of relationships and connections *and* to tune up on publishing and consuming content. Where do you start? GenYs and early adopters have no trouble starting with apps. It is the senior teams, the C-Suite and non-tech board members who often prefer to see how we got there.
Judging from the very many articles about G+, I'd say early adopters are also taking time to look back, in order to move forward. How do you choose? Is this novelty going to last and what is it going to gain me? Who else is trying it? 8 Key Ingredients of a Conversation Strategy. Are conversations more like cooking or are they like baking? I don't know about you. I'm a terrible cook. I can make a half decent egg white omelet and a salad. I know, I am as shocked as you are, being Italian and all that. When it comes to baking though, I am a master chef. Biscotti, cookies, pies, cakes, tarts, mousse and more -- I can make it. Baking, they tell me, requires a slightly different kind of skill than cooking. With cooking you get away with improvising on ingredients, making substitutions or additions in spices and condiments, select different temperatures, etc.
I've always compared content to food -- they are both and excuse to be social. 1. Even the best chef is useless without a proper workspace. 2. What are your goals? 3. You can't make a souffle if don't know how to beat an egg. 4. Fold, blend, stir -- don't just let your dish sit there! 5. A chef who fails to taste the food is no chef at all. 6. 7. How else would you know if it's boiling over? 8. Better Content Marketing Titles | 10-Point Checklist. Startup reporters at TechCrunch, sai, inc, WSJ, NY Times and more. 5 Things to Do with Your Content Strategy. Developing a strong content strategy is no longer a maybe — it’s a must. This year, 39% of companies expect to spend more on branded content than they did last year. The reason why brands are spending so much on content is no secret.
Great content gets shared and creates a relationship between the brand and its target audience. Which begs the question: Are you doing everything you can to engage your audience and build a following? If not, these five tips should help: If you’re investing resources to produce great content, you’ve also got to invest in distribution. A lot of branded content fails because it’s bland and self-promoting.
If you’ve done your market research, you should know which niche editorial sites your target audience loves. Remember, your content isn’t just the articles, videos, games, and apps you produce; it’s also your social media updates. Ou can’t leave your content strategy in the hands of a PR team that doesn’t have any journalism experience.
What is content strategy?