Take Your Ho-Hum SEO to the Next Level
How to Use the New Google AdWord Keyword Planner As the Google AdWords Keyword Tool is unfortunately on its way out, learn to use the new Google AdWords Keyword Planner that will be replacing it. Sadly, the Google AdWords Keyword Tool is another favorite Google tool that is on its way out. In the coming months, it will be completely replaced by the new Google AdWords Keyword Planner, which is why you have been seeing the following message: In this post, we’re going to look at how you can use Keyword Planner for your keyword research.
The Keyword Researcher's Guide To Creating Competitive & Compelling Content Any marketing veteran will tell you that before you begin developing a business marketing plan, you first need to know who your target market is, along with what they want and how to appeal to them. This is just as true online as it is offline. When pursuing an online marketing campaign, whether it be SEO, PPC, social media or link building, keyword research helps you understand your potential audience.
How to Use The Keyword Planner -- The New Keyword Tool From Google AdWords Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured and integrated workflow as well as all sorts of new bells and whistles. If you’ve ever used the Google Keyword Tool and/or AdWords Traffic Estimator in the past, take note here – the new Keyword Planner will most certainly replace both tools in the near future, and your workflow will undoubtedly change as a result. What’s A Keyword Planner, Anyway?
These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing. But if you’re reading this, you probably already know how important keyword research is. How to do Keyword Research the Smart Way: Targeting Interest and Intent
When Universal Orlando went to unveil The Wizarding World of Harry Potter in 2007, they didn’t take out a $10,000,000 Super Bowl Ad or even a $10,000 Google PPC ad campaign. Instead, Cindy Gordon, VP of Marketing at the Orlando resort, did what is becoming more and more common these days to get the word out; they approached influential Harry Potter bloggers, just seven of them to be exact, and within 24 hours 350 million people worldwide had heard of the new attraction. This account clearly demonstrates the value of social media and what is becoming the new PR. And while this approach was brilliant, it’s important not to be too impressed by those numbers. While most of those 350 million would love a trip to the Harry Potter World, how many of those can actually afford the trip from Europe, South America, Canada or wherever else they happened to live when they read the news? There are roughly 72 million families in the United States alone. Extending Your PR Reach With Targeted Keywords | Sterling Communications
In this and some following articles, I’ll outline the steps we’ve developed over the years to optimize pages to improve organic search results – not just rankings, but click-throughs and conversions, too. The first step is to choose the keywords to focus on and then map those keywords to pages on the site. Choosing Organic Keyword Phrases With Google Analytics Organic Keywords: The First Step In Search Engine Optimization
How to do Awesome SEO Keyword Research for a Standard Website Note: This article is part of a series.
With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns.
Uncovering the Keywords You’re Missing Out On
Five Questions to Streamline Your Keyword Research It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourself seem like the search Dalai Lama?
Keywords are important. Keyword Research Tool Review: Google AdWords
Keyword research is a critical component to a solid and rounded SEO strategy. It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial]
The 3-Step Process to Creating an Effective and Profitable Keyword Plan
Keyword Research - Using Categories to Make Your Process More Actionable The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of the earliest and arguably most important parts of the SEO process is keyword research. Keyword research helps you answer that all important question, "In what quantities do people use search engines to find the products and services on my website?". Your research process will ultimately govern the method you use to structure your website, inspire your content strategy and kick start your link building campaigns. So, it's a bit of a shame that some SEO's don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, at times feels a bit like guess work.
Keyword Intelligence by author Ron Jones: Book Review In my search for a new book to read on keywords I went straight to the source, Lee Odden’s office library.
How to do Keyword Research: Search Engine Academy Free SEO Webinar on Vimeo
When keyword targeting is approached separately from a content creation strategy, the concocted results can often leave us scratching our heads and pointing fingers at the malformed "Frankenpages." By fostering a more cohesive relationship between these traditionally detached endeavors, we can greatly enhance our results and deliver considerable value to our audience. This week Rand shows us how we can move past conventional keyword targeting practices and generate web pages that won't leave us "running for the hills." Howdy SEOmoz fans! Welcome to another edition of Whiteboard Friday. Thrilled to have you with us. Mapping Keywords to Content for Maximum Impact - Whiteboard Friday
The Cat in The Hat Teaches SEO I’m going to be honest with you. I think rap music sucks in other languages.
Keyword Density Tool
How To Take Your Keyword Research To A Higher Level