Get flash to fully experience Pearltrees
When Universal Orlando went to unveil The Wizarding World of Harry Potter in 2007, they didn’t take out a $10,000,000 Super Bowl Ad or even a $10,000 Google PPC ad campaign. Instead, Cindy Gordon, VP of Marketing at the Orlando resort, did what is becoming more and more common these days to get the word out; they approached influential Harry Potter bloggers, just seven of them to be exact, and within 24 hours 350 million people worldwide had heard of the new attraction. This account clearly demonstrates the value of social media and what is becoming the new PR. And while this approach was brilliant, it’s important not to be too impressed by those numbers. While most of those 350 million would love a trip to the Harry Potter World, how many of those can actually afford the trip from Europe, South America, Canada or wherever else they happened to live when they read the news?
In this and some following articles, I’ll outline the steps we’ve developed over the years to optimize pages to improve organic search results – not just rankings, but click-throughs and conversions, too. The first step is to choose the keywords to focus on and then map those keywords to pages on the site. Choosing Organic Keyword Phrases With Google Analytics
Note: This article is part of a series.
So, you’ve run your chosen business terms through a keyword research tool and come up with a few potential phrases that will form the basis of your on-site and off-site SEO campaigns. That’s a great start, but relying too heavily on a single tool could set you up for failure when it comes to properly managing your site’s optimization. Here’s why… Say you’ve chosen to focus on ten specific keyword phrases that you feel provide the best opportunity to connect with your target customers through the natural search results.
It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourself seem like the search Dalai Lama?
Keywords are important.
Keyword research is a critical component to a solid and rounded SEO strategy.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. One of the earliest and arguably most important parts of the SEO process is keyword research. Keyword research helps you answer that all important question, "In what quantities do people use search engines to find the products and services on my website?".
In my search for a new book to read on keywords I went straight to the source, Lee Odden’s office library.
I’m going to be honest with you. I think rap music sucks in other languages.
Good keyword research is laborious. So is it no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand and try to automate or speed up the process.