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This is Part 1 of a series about keeping your website safe from the infamous Google updates while also serving your customers. O nline business owners cringe when they hear about a new Google update. Always one for secrecy, Google gives out very few clues about whose sites will be penalized and why.
People say “publicity stunt” as though it’s a bad thing. But it can be a great thing for your local-search visibility – particularly your local rankings in Google. Maybe stunt is too strong a word. What I mean to say is holding any kind of public event at your business is a great way to get more visible to customers in the local search results. I wrote this post to answer a simple question:
Posted by Heather Lloyd-Martin on 04 October 2012 Are you an SEO copywriting "sinner"? You may think that your writing is so SEO-perfect that the Google angels sing when they spider it. But are you sure that your angelic writing doesn't contain some devilish SEO content mistakes?
Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links . Recently, someone asked me to distinguish between good links and bad links. First, there are really three types of links: Links that help SEO Links that hurt SEO Links search engines ignore Google and Bing have been clear, search engines do not use every link as a ranking signal; they ignore many links. While they are not going to tell webmasters which specific links matter and which ones they ignore, the search engines do share generous amounts of information concerning what types of links they deem beneficial, manipulative or ineffective.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The real world is often overlooked when small businesses try to raise awareness of their online efforts.
One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity. If SEO and social media teams work in silos and don't communicate nearly enough, they can't form a well-coordinated, comprehensive marketing plan. Therefore, it's extremely important that SEO is integrated into social media activity. What follows are some specific tactics that can be used to increase the impact that your social media activities have on SEO performance. Using Social Media for Link Development It's no secret that social media has become increasingly important from an SEO standpoint as the engines have incorporated social signals (e.g., likes, shares, views, etc.) into their ranking algorithm.
As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement! Following the Social Media Strategy Funnel Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion.
So I was reading Professor Maps blog post today on whether citations help Google rankings ? It’s a great post and there is lots of good dialogue going on in the comment section (as per usual) so be sure to check it out. The post inspired me to share my thoughts on this subject.
How long will a user stay on your site before leaving? Unless you can prove, quickly, that your site is trustworthy and relevant to their needs, we’re talking seconds. Maybe. When a customer lands on your site for the first time, they’re coming to you with questions. Questions that they may not even realize they’re on the hunt to answer, but they are.
This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can't afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. If your process chart looks like this, prepare for complete failure. Guest blogging is not a strategy , and it’s not a generic solution that can be applied to every client or every part of your site. Guest posts can be an effective supplemental tactic to a fully-formed strategy, but giving this tactic center stage is a recipe for frustration and inevitable defeat. On-page factors don’t pack the same punch they once did.
The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local. The Android version of the Google Places app was also updated this week. The name change follows along with Google’s May 30th announcement that Google Place Pages on the web were being replaced by Google+ Local Pages. The new iOS app isn’t just a name change, though.
Are you looking for ways to market your small business website with a limited budget? Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site. There are at least 30 ways to market your website with a time investment and no credit card required. Some of these are oldies but goodies, while others are newer and exciting avenues you may not have tried out yet. Here are 30 things you can do today to get started marketing your website for free.
These days, just about every demographic is using a mobile device to access the Web. As a business, no matter your industry, you simply can’t ignore this reality. It’s time to start adding mobile integration to your list of priorities.
Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong. Getty 744 in Share Connect with Evernote: