Age-screening improvement for alcohol brands One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, we’re rolling out an improvement to the age-screening experience on Twitter.com, iOS, and Android devices. Starting today, alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before. Here’s how it works: To begin, we’ve partnered with brands like Bud Light, Jim Beam, Knob Creek, Heineken, and Bacardi, who are integrating the tool into their overall Twitter ad strategy. For example, Bud Light is using age-screened Promoted Accounts to reach people who are 21 and older and interested in the NFL during their #whatsyoursuperstition campaign, while Knob Creek is using it to launch their small batch bourbon brand on Twitter.
Keep Twitter Group Discussions Private with Privately If you’ve ever wanted to have a private conversation on Twitter with just a group of people (instead of the whole world) then Privately is for you. Privately is a mixture of threaded group conversations and DMs. Conversations can only be seen by users who have been invited and replies are displayed chronological order. New insights on how followers benefit small and medium-sized businesses Last month, we released an interactive desktop example to illustrate the impact that a single follower can have on your business. Now, a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs). We partnered with research firm DB5 to survey 1,000 active U.S.
Study: YP Delivers "Better Value" Than Google AdWords A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically, the study found that the YP cost-per-call “ranged from $8 − $162, compared to a much wider range of $17 − $257 for AdWords.” The study was conducted earlier this year by third party research firm Altman Vilandrie & Company. Here’s the company’s statement about YP’s involvement:
Why Mobile Integration Must Be On Your Marketing Roadmap The world is increasingly moving toward the mobile Web--and you should be, too. July 30, 2012 These days, just about every demographic is using a mobile device to access the Web. As a business, no matter your industry, you simply can’t ignore this reality. Joint brings IM and group chat to Twitter If you want to hold a private conversation on Twitter, your only option is to use the direct messaging system. While it’s an easy way to converse, it doesn’t exactly work in real-time, and it doesn’t allow for group chat. A new desktop app, Joint, is bringing the flow of instant messaging and group chat to your existing Twitter contacts.
How to Increase Twitter Followers The value of a follower When someone follows you on Twitter, they not only opt in to see your Tweets – they also take actions that provide value to your business. In fact, the findings from our ”Small Business Customer Insights Study” (2014) show that followers can help you achieve reach, sales and word of mouth: Google Analytics in Depth: Goals and Funnels In this article, we’re going to delve into Google Analytics and start to tailor your account settings so you can get information you need much more easily. Google Analytics in Depth is my series of Google Analytics articles where we will explore Google Analytic’s beneficial features to help you get the most out of this powerful and free web tool. In this first installment, we’ll be covering Goals and Funnels.
Social Media Marketing Mistake Every Small Business Makes You constantly extend your virtual handshake in every possible direction... yet no one embraces it. Very few people follow, connect, or "like" you. Why? Simple: You're looking in the wrong mirror.