VlogBrothers. Adafruit Industries, Unique & fun DIY electronics and kits. How Obama Won with Social Media. Involvement through Empowerment. This was the mission of the Barack Obama campaign. The first political campaign in history to truly harness the power of social media to spread the word, garner support and get people engaged. The Obama campaign reached 5 million supporters on 15 different social Networks over the course of campaign season; by November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.
“No other candidate has ever integrated the full picture the way [Obama] has, that’s what’s really new about his campaign,” said Michael Malbin, executive director of the Campaign Finance Institute. And how exactly did they use technology to change the face of campaigning? We can all learn something from the Obama campaign when looking to recreate this sense of energy and involvement: Present a focused message and vision. Map out your digital landscape. Like this: Exclusive: Obama’s 2012 Digital Fundraising Outperformed 2008. Nearly a year ago, Barack Obama’s campaign manager Jim Messina took to YouTube with an expletive-laden post-holiday message for supporters. “People have speculated that this is a billion dollar campaign,” Messina said. “That’s bull—-.”
And he meant it, at the time. But when the final numbers are counted, Obama’s aides now expect more than $1 billion dollars to have been raised by the 2012 campaign and its affiliated party committees, breaking the 10-figure milestone for the first time in history. The reason is simple: the campaign brought in more small-dollar fundraising through email, social media, mobile and its website during the final months of the race than initially projected. In total, according to new campaign calculations acquired exclusively by TIME, the Obama team raised about $690 million digitally in 2012, up from about $500 million in 2008, according to a senior campaign adviser.
(MORE: The 2012 Money Race: Romney Relies on Big Donors, While Obama Taps the Grassroots) Barack Obama. OFA. Barack Obama and the Facebook Election. The presidential election of 2008 will go down in history for an obvious symbolic reason that will inspire future generations. Yet while pundits were focused on Barack Obama's race, another largely overlooked factor in his success was his powerful techno-demographic appeal. We know that Obama's landmark victory was due, in part, to a groundswell of support among young Americans.
Early in his campaign, political pollsters were observing that Obama was "rocking the youth vote. " This proved true: Exit polls revealed that Obama had won nearly 70 percent of the vote among Americans under age 25—the highest percentage since U.S. exit polling began in 1976. Obama enjoyed a groundswell of support among, for lack of a better term, the Facebook generation. He will be the first occupant of the White House to have won a presidential election on the Web. Facebook was not unaware of its suddenly powerful role in American electoral politics. Obama is a natural Facebook politician. Secret, Foreign Money Floods Into Obama Campaign. More than half of the whopping $426.9 million Barack Obama has raised has come from small donors whose names the Obama campaign won't disclose. And questions have arisen about millions more in foreign donations the Obama campaign has received that apparently have not been vetted as legitimate.
Obama has raised nearly twice that of John McCain's campaign, according to new campaign finance report. But because of Obama’s high expenses during the hotly contested Democratic primary season and an early decision to forgo public campaign money and the spending limits it imposes, all that cash has not translated into a financial advantage — at least, not yet. The Obama campaign and the Democratic National Committee began September with $95 million in cash, according to reports filed with the Federal Election Commission (FEC). The McCain camp and the Republican National Committee had $94 million, because of an influx of $84 million in public money.
FEC and Mr. Doodad Pro Mr. In total, Mr. The Media Equation - How Obama Tapped Into Social Networks Power. Harlem Shake. About “Harlem Shake”, not to be confused with the hip hop dance style, is the title of a 2012 heavy bass instrumental track produced by Baauer. In February 2013, the song spawned a series of dance videos that begin with a masked individual dancing alone in a group before suddenly cutting to a wild dance party featuring the entire group.
Despite what the name suggests, the videos present a wide range of hip hop dances, including the Bernie, Twerking as well as improvisations. Origin “Harlem Shake” by Baauer, the stage name of American music producer Harry Rodrigues, was uploaded to YouTube on August 23rd, 2012. The Dance The Harlem Shake is a style of dance that involves pivoting the shoulder out while popping the other shoulder out at the same time. Spread The dance itself is defined by Urban Dictionary as ‘An eccentric upper body dance move that involves the shaking of the upper torso and shoulders.’ Versioning Notable Examples By Categories Universities Browse Videos Tags: university, college. Baauer - Harlem Shake (HQ Full Version) TOMS Shoes. In 2006 Blake Mycoskie, a Los Angeles entrepreneur and traveler, at that time perhaps best known for finishing third on the Amazing Race II, found during a trip through Argentina that the children typically did not have shoes to protect their feet.
Wanting to help, he created TOMS Shoes, a for-profit California company that would use the purchasing power of individuals to benefit the greater good. Mycoskie vowed to give a pair of new shoes to a child in need for every pair he sold. One for One, he called it. In the first year, he sold 10,000 pairs of his shoes and returned to Argentina with a group of family, friends and staff to distribute 10,000 more. His product, which has expanded beyond shoes, has become available online and in more than 500 stores internationally, including Nordstrom’s and Whole Foods, and is endorsed by celebrities including Karl Lagerfeld and Scarlett Johansson. TOMS also sponsors offline events. No doubt TOMS has hooked an audience—and made a difference.