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Zugara - An Interactive Marketing and Advertising Agency
Feb 22nd, 2012 The latest company to license our augmented reality merchandising software, the Webcam Social Shopper (WSS), is one of the world’s most iconic brands: Barbie. Partnering with Mattel, AttentionUSA and several other amazing companies we let fans of all ages step inside Barbie’s Dream Closet and actually see what they would look like in some of herApplications graphiques interactives, realite virtuelle, objets
Welcome to ARTag! ARTag is an "Augmented Reality" system where virtual objects, games, and animations appear to enter the real world. 3D graphics is added in real time to video, similar to "view matching" in Hollywood, except that with Augmented Reality it is happening online. ARTag "Magic Lens" and "Magic Mirror" systems use arrays of the square ARTag markers added to objects or the environment allowing a computer vision algorithm to calculate the camera "pose" in real time, allowing the CG (computer graphics) virtual camera to be aligned. This gives the illusion of 3D animations or video games to appear to belong in the real world.

