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Blogger's - Make Stumbleupon your Best Friend in 2012. The Periodic Table Of SEO Ranking Factors. Sorry, Marketers, You're Doing Twitter Wrong [REPORT] Personal Branding 101: How to Discover and Create Your Brand. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.

Personal Branding 101: How to Discover and Create Your Brand

In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision.

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