Blogger's - Make Stumbleupon your Best Friend in 2012. The Periodic Table Of SEO Ranking Factors. Sorry, Marketers, You're Doing Twitter Wrong [REPORT] Personal Branding 101: How to Discover and Create Your Brand. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach.
From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks. There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom. We can also have just as much presence as most startups and mid-size companies and products. 1. 2. 1. 2. 3. 4. 5. 6. Not Logged In.